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TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
Bigg Boss OTT 3 promo introduces Anil Kapoor as new host! But why is Salman Khan no longer hosting?
On Monday, JioCinema’s official YouTube channel unveiled the long-anticipated teaser for Bigg Boss …
JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!
Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…
PTI
A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions
Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …
Boom2Bust: Streaming services slip after their pandemic-highs
The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
Disney+ Hotstar to release all episodes of 'The Freelancer: The Conclusion' on Dec 15
Produced by Shital Bhatia of Friday Storytellers, "The Freelancer" stars Mohit Raina in the titl…
PTI
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
OTT releases to watch for June, 2023
OTT platforms in India produce a wide range of material for viewers each month. In the forthcoming …
Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps
The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…
Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report
Digital is the primary form of discovering content not just for young men in metropolises - even fo…
The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar
India is set to become the third largest TV advertising market within the next two years due to a r…
Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year
Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
JioCinema’s first direct-to-OTT film Bloody Daddy, starring Shahid Kapoor, to stream on June 9
JioCinema on Wednesday announced that its first direct-to-OTT film, Bloody Daddy, starring actor Sh…
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…
Boman Irani-starrer 'Masoom' seen by 16.4 mn viewers; among India's top 10 shows
Boman Irani's digital debut series 'Masoom' by Reliance Entertainment's Dreamers & Doers Co. has be…
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution