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4 mins read

TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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2 mins read

Bigg Boss OTT 3 promo introduces Anil Kapoor as new host! But why is Salman Khan no longer hosting?

On Monday, JioCinema’s official YouTube channel unveiled the long-anticipated teaser for Bigg Boss …

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1 min read

JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!

Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…

PTI   


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4 mins read

A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions

Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …

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4 mins read

Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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1 min read

Disney+ Hotstar to release all episodes of 'The Freelancer: The Conclusion' on Dec 15

Produced by Shital Bhatia of Friday Storytellers, "The Freelancer" stars Mohit Raina in the titl…

PTI   


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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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2 mins read

OTT releases to watch for June, 2023

OTT platforms in India produce a wide range of material for viewers each month. In the forthcoming …

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3 mins read

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…

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4 mins read

Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report

Digital is the primary form of discovering content not just for young men in metropolises - even fo…

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3 mins read

The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar

India is set to become the third largest TV advertising market within the next two years due to a r…

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3 mins read

Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year

Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …

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4 mins read

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

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2 mins read

JioCinema’s first direct-to-OTT film Bloody Daddy, starring Shahid Kapoor, to stream on June 9

JioCinema on Wednesday announced that its first direct-to-OTT film, Bloody Daddy, starring actor Sh…

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6 mins read

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery

Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…

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2 mins read

Boman Irani-starrer 'Masoom' seen by 16.4 mn viewers; among India's top 10 shows

Boman Irani's digital debut series 'Masoom' by Reliance Entertainment's Dreamers & Doers Co. has be…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution