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India to shift to 'smartphone era' for cars embracing 5G, advanced AI in 2025: Report

India is expected to enter a new era of smart cars by 2025, a new report says. Cars will have 5G t…

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Netflix watchlist May 2024: Here are our top 5 picks to help you keep up with all the memes and trends

With new movies and shows coming in droves every week and some beloved oldies resurfacing on OTT pl…

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Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

Kalki 2898 AD has made an electrifying debut on OTT after its grand theatrical success.

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Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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6 mins read

OTT: The trends to watch out for in 2021

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

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TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report

Digital is the primary form of discovering content not just for young men in metropolises - even fo…

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OTT: Technology, censorship and the future

The next decade in streaming will be very exciting and also very challenging

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Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

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5 mins read

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

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3 mins read

After two years of 2x growth, the OTT dream run will end but growth will still be there

In 2020, during the first year of Covid lockdown, the revenue of OTTs like Netflix, Amazon Prime, D…

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Shah Rukh Khan, Messi, Kohli & how they influenced India’s online payment trends

During December 2022, a significant 70% increase in multiplex transactions was noted on the release…

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Keeping up with Indian celebrities: Moving in with Malaika trends after Bollywood Wives

After the success of Fabulous Lives of Bollywood Wives on Netflix, Disney+Hotstar released Moving i…

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India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report

India is now the sixth-largest Internet advertising market in the Asia Pacific region

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Work from office, moonlighting, mental well-being — Workplace trends of 2022 that are likely to persist in the new year

According to a report by job-finding platform Indeed India, about one in five employees in the IT s…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead