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3 mins read
Voot Select envisions to be the leader of the Indian premium OTT space by FY21
Voot Select promises to deliver 30 originals in 12 months and over 1500 blockbuster movies
3 mins read
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
Ferzad Palia, Head – Voot Select & International Business, Viacom18 talks about a few milestones fo…
2 mins read
How to keep up when OTT content is the norm
We're living in a transitional time in the video industry, where traditional pay-TV companies, broa…
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2 mins read
Dinner with the idiot box: 97% Indians like to stream while they eat
India has a new dinner companion — streaming services. As per a study conducted by NielsenIQ commis…
7 mins read
Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say
What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?
2 mins read
The most famous book on Indian independence 'Freedom at midnight' to be made into a web series
The show, described as an epic political thriller/drama that highlights several incidents from t…
6 mins read
There’s a silver lining for Hotstar in losing IPL digital rights – here is how it can strengthen its counter-strategy
In the recently concluded Indian Premier League media auctions, Star bagged the television rights a…
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
5 mins read
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Applause Entertainment recently partnered with Amar Chitra Katha marking its foray into animation
5 mins read
The Hulu exec leading product placement says its brand integrations rose 200% in the last year and explains how its strategy differs from rivals like Netflix
"Some of that is based on the growth of our originals overall, and a lot of that is based on the gr…
Ashley Rodriguez
2 mins read
What you need to know in advertising today
Google's famous Googleplex headquarters was the epicenter for its worldwide walkout over gender dis…
Lauren Johnson
4 mins read
TV has peaked just like the magazine industry did, and TV ad executives refuse to accept it
To me, TV feels a lot like the magazine business around 2007 (newspapers never got fat like TV and …
Mike Shields
3 mins read
'People are developing subscription fatigue': Viacom explains why it bought Pluto TV for $340 million instead of trying to build the next Netflix
Viacom paid $340 million for Pluto TV, which is a leading ad-supported streaming service. Five-year…
Lucia Moses
2 mins read
News and sports are ruling cable TV this year, and the days of 'peak TV' could be numbered
That makes intuitive sense, but the real fear for cable TV should be that younger generations might…