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3 mins read
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
3 mins read
SVOD and brand partnership: A successful revenue model
Brand partnerships have also helped OTT apps increase visibility to the audience
2 mins read
Over the top growth: OTT subscribers up 20% this year to 424 million, says Ormax
As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscript…
4 mins read
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
4 mins read
A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions
Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …
4 mins read
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
2 mins read
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
1 min read
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
2 mins read
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
2 mins read
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
consumers spend more than six minutes searching for something to watch
4 mins read
OTT: Technology, censorship and the future
The next decade in streaming will be very exciting and also very challenging
6 mins read
OTT: The trends to watch out for in 2021
With the coronavirus still around, many people will continue staying in. So what will this mean f…
7 mins read
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Biiggbang Amusement's Sudip Mukherjee on his thought behind launching the platform
2 mins read
Indian OTT users comfortable with paying ₹400 a month
As the low cost of mobile data and affordable smartphones revolutionize the OTT video streaming lan…
1 min read
IPL increases consumption growth of OTT platforms by 13% in India, says new report
The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…
3 mins read
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Rohit Jain, MD, South Asia and Networks - Emerging Markets Asia, Lionsgate shares his growth strate…
4 mins read
India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report
India is now the sixth-largest Internet advertising market in the Asia Pacific region
2 mins read
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Not only has there been a surge in the number of people watching videos but there has also been an …