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Jio, Airtel, or Vodafone? Best postpaid and prepaid plans with OTT subscription
Telecom providers like Reliance Jio, Vodafone, and Airtel are offering various postpaid and prepaid…
One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
Disney+ adds 7.9 mn new subscribers as Netflix sees a dip in numbers
As Netflix loses paid subscribers amid slow growth, the Walt Disney Company has announced an increa…
Boom2Bust: Streaming services slip after their pandemic-highs
The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
hoichoi adds 13 million cumulative subscribers in 3 years with 40% of its direct revenue coming from International users
hoichoi also reveals a list of content that is lined up on the platform.
Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps
The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…
BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer
BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…
Marketing in the times of COVID-19: Gaana
Gaana's Prashan Agarwal tells us how the brand has tweaked its marketing strategy to fit into today…
This pioneering regional OTT has turned profitable in 5 years – here’s how
When Shree Venkatesh Films (SVF), a West Bengal-based film and TV production company, wanted to get…
Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year
Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic
Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic
Disney Hotstar adds 8 million subscribers within a week
Disney on April 3 launched Disney Plus (Disney+) in India via Hotstar, a popular on-demand video…