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4 mins read

Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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2 mins read

Most Internet users avail of OTT services; 53% of them from rural areas: Report

As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…

PTI   


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2 mins read

India to shift to 'smartphone era' for cars embracing 5G, advanced AI in 2025: Report

India is expected to enter a new era of smart cars by 2025, a new report says. Cars will have 5G t…

PTI   


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2 mins read

BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…

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3 mins read

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…

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1 min read

46% of Indians frustrated with OTT viewing experiences: Study

According to a new report from global professional services company Accenture, 46 per cent of th…

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2 mins read

One in three Indian binge watchers actually pays for content

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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5 mins read

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

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1 min read

NBCUniversal launches on-demand streaming service hayu

There's another OTT platform in the market

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2 mins read

Telecom industry defends ‘fair share charges’ on OTTs proposal; rejects impact on net neutrality

Telecom industry body COAI on Tuesday defended its proposal to levy fair-share charges on ‘Over the…

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3 mins read

Times Prime: A new gamut of elevating lifestyle for India’s youth

According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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3 mins read

India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs

Interesting business ideas have cropped up around OTT password sharing in India. A verified source …