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Boom2Bust: Streaming services slip after their pandemic-highs
The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…
Most Internet users avail of OTT services; 53% of them from rural areas: Report
As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…
PTI
India to shift to 'smartphone era' for cars embracing 5G, advanced AI in 2025: Report
India is expected to enter a new era of smart cars by 2025, a new report says. Cars will have 5G t…
PTI
BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer
BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…
Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps
The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…
46% of Indians frustrated with OTT viewing experiences: Study
According to a new report from global professional services company Accenture, 46 per cent of th…
One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic
Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
Telecom industry defends ‘fair share charges’ on OTTs proposal; rejects impact on net neutrality
Telecom industry body COAI on Tuesday defended its proposal to levy fair-share charges on ‘Over the…
Times Prime: A new gamut of elevating lifestyle for India’s youth
According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
consumers spend more than six minutes searching for something to watch
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs
Interesting business ideas have cropped up around OTT password sharing in India. A verified source …