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4 mins read

Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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2 mins read

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after …

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2 mins read

Multiplexes' revenue growth to dip to 15% in FY25 as OTTs crimp profit margins

Revenue growth for multiplexes will slow down to 10-15 per cent in FY25 from the 20-24 per cent exp…

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4 mins read

This pioneering regional OTT has turned profitable in 5 years – here’s how

When Shree Venkatesh Films (SVF), a West Bengal-based film and TV production company, wanted to get…

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4 mins read

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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3 mins read

OTT debutants this week: Duranga 2, Aspirants 2, King of Kotha and Dark Hole in the list

The audiences will be in for a visual treat this week, as the streaming platforms are all set to re…

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3 mins read

Regional content witnesses a surge in OTT: Report

The most popular search terms on GudSho include ‘Mani Ratnam’ and ‘Rajinikanth’ movies

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2 mins read

A million streams every 3 minutes, but only 5% of OTT audio users pay for it

India's audio OTT industry has 8 million active subscribers with only 5% being paid subscribers. Ve…

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3 mins read

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…

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2 mins read

BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…

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2 mins read

Studio Bodhi is India's first OTT focused regional content studio

Studio Bodhi aims to make regional content mainstream

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4 mins read

TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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4 mins read

Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report

Digital is the primary form of discovering content not just for young men in metropolises - even fo…

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5 mins read

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

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4 mins read

A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions

Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …

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4 mins read

Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho

Online shopping is India’s new pastime during the prime time slot of 8 pm on weekdays. Indians are …

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3 mins read

We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18

Ferzad Palia, Head – Voot Select & International Business, Viacom18 talks about a few milestones fo…

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3 mins read

Aha takes the Netflix way to reach out to subscribers from small towns

Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…