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2 mins read

BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…

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4 mins read

Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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2 mins read

Diwali delights: 'Pippa', 'Ghoomer', 'Valatty' to sparkle on OTT

Ahead of the festival of lights, the digital platforms are brimming with fresh exciting titles, tha…

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2 mins read

This OTT player lets you ‘watch now and pay later’

MX Player — the video streaming platform owned by the Times Internet — launched a new premium ad-fr…

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2 mins read

One in three Indian binge watchers actually pays for content

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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3 mins read

OTT debutants this week: Duranga 2, Aspirants 2, King of Kotha and Dark Hole in the list

The audiences will be in for a visual treat this week, as the streaming platforms are all set to re…

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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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2 mins read

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266

With H.266, MX Player users will be able to stream more content with less data and network bandwidth

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2 mins read

A million streams every 3 minutes, but only 5% of OTT audio users pay for it

India's audio OTT industry has 8 million active subscribers with only 5% being paid subscribers. Ve…

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3 mins read

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

The Tata Play Binge platform, India's biggest over-the-top (OTT) aggregator, is now available to no…

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6 mins read

OTT: The trends to watch out for in 2021

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

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4 mins read

OTT: Technology, censorship and the future

The next decade in streaming will be very exciting and also very challenging

Business Insider Latest Story Image
6 mins read

IPL 2023: A look at top players from each franchise

The 2023 season saw plenty of incredible performances by domestic as well as international players.…

ANI   


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1 min read

IPL increases consumption growth of OTT platforms by 13% in India, says new report

The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…

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4 mins read

This pioneering regional OTT has turned profitable in 5 years – here’s how

When Shree Venkatesh Films (SVF), a West Bengal-based film and TV production company, wanted to get…

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3 mins read

MX Player aims to beat Netflix, Amazon Prime and ZEE5; confident of becoming No 1 by 2023

Gautam Talwar, Chief Content Officer, MX Player shares the next big plan for the platform in 2020.

Business Insider Latest Story Image
5 mins read

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic