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Have you ever switched on your television and scrolled through the sea of content before giving up to simply stare aimlessly at the screen? Been there, done that. With new movies and shows coming in droves every week and some beloved oldies resurfacing on <keyword id="19936815" type="General" weightage="20" keywordseo="OTT-platforms" source="keywords">OTT platforms</keyword>, one might feel spoilt for choices. However, one may just as easily feel overwhelmed with the sheer quantity, making it hard to find that one show with the oomph we’re looking for. And so, we bring to you five new shows on Netflix that were released in May 2024 across different genres that may appeal to a range of audiences. <cmsannotation type="cmsannotation" annotationid="Bridgerton Season 3" comment="subhead" text="Bridgerton Season 3"><keyword id="19916279" type="General" weightage="20" keywordseo="Bridgerton-Season-3" source="keywords">Bridgerton Season 3</keyword> </cmsannotation>Few people know what it is to be patient the way Bridgerton fans do. Over two years after the second season’s release, the highly anticipated Season 3 of Bridgerton is finally here, ready to whisk you back into the world of steamy Regency romance, gossip, and grand balls. As for whether it’s worth watching, the general consensus seems to be yes. Nicola Coughlan steals the spotlight as Penelope Featherington as she navigates the treacherous transition from wilting wallflower to society darling. So if you have a historical drama itch by any chance, Bridgerton will do a wonderful job of scratching it. With only the first four episodes of the new season out so far, the show has garnered an IMDb rating of 7.4/10, 83% on Rotten Tomatoes and 4/5 stars on Common Sense Media. <cmsannotation type="cmsannotation" annotationid="Baby Reindeer" comment="subhead" text="Baby Reindeer"><keyword id="21762646" type="General" weightage="20" keywordseo="Baby-Reindeer" source="keywords">Baby Reindeer</keyword> </cmsannotation>Don't be fooled by the initial comedic vibes. Baby Reindeer, the new seven-part drama created by and starring comedian Richard Gadd, is a gut punch disguised as a dark comedy. Gadd, who plays Donny, dives headfirst into his own harrowing real-life experience in this series. Enter Martha, a seemingly vulnerable woman who becomes fixated on Donny, developing a relentless stalking campaign that creates a suffocating atmosphere. But Baby Reindeer is more than just a stalker thriller. As the series progresses, it delves deep into the traumas that shape both Donny and Martha, leaving a lasting impact that will stay with you long after the credits roll. However, if you're seeking a lighthearted watch, Baby Reindeer might not be your cup of tea. The show boasts a 7.9/10 on IMDb and 98% on Rotten Tomatoes! <cmsannotation type="cmsannotation" annotationid="Heeramandi: The Diamond Bazaar" comment="subhead" text="Heeramandi: The Diamond Bazaar"><keyword id="20415021" type="General" weightage="20" keywordseo="Heeramandi-The-Diamond-Bazaar" source="keywords">Heeramandi: The Diamond Bazaar</keyword> </cmsannotation>Diamonds may not be the only things sparkling this season! Another period drama that’s been on everybody’s tongue is Heermamandi. Set in pre-independence era India, this Sanjay Leela Bhansali magnum opus features the lives of tawaifs — Lahore’s courtesans. Far from just skilled entertainers, these tawaifs wielded great power and influence, something that the lead actors Manisha Koirala, Sonakshi Sinha and Aditi Rao Hydari among others brought to life pretty convincingly. While critics do believe that the storyline was lacking and the pacing was rather slow, the show is certainly worth a watch if only for all the noteworthy performances and the sheer grandeur of the sets. Expect romance, intrigue and quite a bit of betrayal. Heermanadi has gotten an IMDb rating of 6.5/10 and 45% on Rotten Tomatoes. <cmsannotation type="cmsannotation" annotationid="3 Body Problem" comment="subhead" text="3 Body Problem"><keyword id="21076420" type="General" weightage="20" keywordseo="3-Body-Problem" source="keywords">3 Body Problem</keyword> </cmsannotation>Looking for a mind-bending journey that transcends the boundaries of our world? The Netflix original 3 Body Problem, a genius series from the genius creators David Benioff, DB Weiss (from Game of Thrones) and Alexander Woo (True Blood), might be it for you. The sci-fi show throws humanity headfirst into a chaotic dance with an alien civilisation from a three-sun system, where their very existence is a constant struggle for survival. This gripping narrative explores not just the challenges of first contact, but also the deep societal divisions that erupt when faced with an existential threat. Prepare to be challenged, surprised, and captivated by the massive scale and ingenuity of Cixin Liu's visionary tale. Already renewed for a second season, 3 Body Problem has an IMDb rating of 7.5/10 and Rotten Tomatoes score of 79%. <cmsannotation type="cmsannotation" annotationid="Bodkin" comment="subhead" text="Bodkin"><keyword id="21186040" type="General" weightage="20" keywordseo="Bodkin" source="keywords">Bodkin</keyword> </cmsannotation>A journalist, a researcher and a podcaster set out to a quaint little Irish town called Bodkin in hopes of turning a decades-old mystery into a podcast. While Bodkin lures you in with its cozy vibe and seemingly friendly townsmen, it soon becomes apparent that the dark comedy is more interested in going the chaotic route. The podcasting trio uncovers a web of secrets and hidden threats that lurk beneath the town's picturesque facade. With equal parts humor and suspense, Bodkin promises a captivating journey that will keep you guessing until the very end. If you’re looking to embark on a wild ride filled with unforgettable characters, shocking twists, and a whole lotta Irish charm, you might want to give this show (which was actually produced by the Obamas) a chance. Bodkin got 7/10 on IMDb and 71% on Rotten Tomatoes. Honourable mention: <keyword id="20215793" type="General" weightage="20" keywordseo="Demon-Slayer" source="keywords">Demon Slayer</keyword> is back with its fifth season and the first two episodes are already out. The show has adopted the Hashira Training arc and is gearing up to be very exciting. However, with just one episode coming out every week, binging might not be an option.

Netflix watchlist May 2024: Here are our top 5 picks to help you keep up with all the memes and trends

<keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords" meta.keywordsubtype="org" meta.entityname="Nag Ashwin" meta.hostid="261" meta.entityid="Nag Ashwin">Nag Ashwin</keyword>’s Prabhas-starrer <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword>, with its visually striking dystopian landscape and high-octane action sequences, had audiences flocking to theatres after its release. And despite mixed critical reviews about its pacing and narrative, the movie managed to gross over ₹900 crore globally — making it one of the highest-grossing <keyword id="20240199" type="General" weightage="20" keywordseo="Indian-films" source="keywords">Indian films</keyword> of 2024. Now, after enjoying significant box office success, the film is now dominating the <keyword id="19923295" type="General" weightage="20" keywordseo="OTT" source="keywords">OTT</keyword> space, as well! <keyword id="20033913" type="General" weightage="20" keywordseo="kalki" source="keywords">Kalki</keyword> 2898 AD has made an electrifying debut on OTT after its grand theatrical success. Released on August 22, 2024, the film stormed into the OTT scene, racking up a massive 4.5 million views in its first week, making it the fifth largest <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords">Netflix</keyword> opening for a Hindi film. By the second week, the film had dethroned its competitors to claim the coveted #1 spot on Netflix's global non-English charts. Its viewership hit 2.6 million in Week 2, taking the cumulative tally to a staggering 7.1 million views. <div type="Article" hostid="261" msid="112081062" title="After Kalki 2898 AD&amp;#39;s success, Prabhas announces new movie &amp;#39;The Raja Saab&amp;#39;; to be released in April 2025" mstype="2" mssubtype="0"></div>What makes Kalki’s OTT performance even more impressive is the sheer volume of viewing hours — 7.5 million in Week 2 alone—leaving contenders like Untamed Royals and Phir Aayi Haseen Dillruba trailing behind by significant margins. With almost 225% higher views than Taapsee Pannu’s Phir Aayi <keyword id="20013799" type="General" weightage="20" keywordseo="haseen-dilruba" source="keywords">Haseen Dilruba</keyword>, Kalki has firmly established itself as the reigning king of the streaming world, as koimoi.com reported. The decision to release Kalki 2898 AD on OTT soon after its theatrical run was likely driven by the growing trend of hybrid release strategies. With the film’s immense global appeal, platforms like Netflix offer an extended shelf life, ensuring it reaches wider audiences, especially those who might have missed it in theatres. The transition to digital also allows for continued audience engagement, cementing the film’s legacy beyond its box office success. While its dominance continues on Netflix, Kalki is also making waves on <keyword id="19908523" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="keywords">Amazon Prime Video</keyword> in other languages, broadening its reach even further. As fans eagerly await Week 3’s verdict, the big question remains — will Kalki's futuristic saga maintain its momentum or start showing signs of slowdown? Only time will tell! <div type="Article" hostid="261" msid="113014812" title="Missing link in IC 814: The Kandahar Hijack had one “very important” European passenger — one the Netflix show surprisingly didn’t highlight" mstype="2" mssubtype="0"></div>

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

<ul><li><keyword id="19940563" type="General" weightage="20" keywordseo="JioCinema" source="keywords" meta.keywordsubtype="org" meta.entityname="JioCinema" meta.hostid="261" meta.entityid="JioCinema">JioCinema</keyword> has announced new ad-free premium plans for individuals and families.</li><li>The premium subscription plans have been priced starting at ₹29 per month.</li><li>Here’s everything you need to know about JioCinema’s new subscription plans.</li></ul> Mukesh Ambani-owned streaming platform JioCinema on Thursday announced its new premium plans after teasing them for a few days. The new premium subscription plans from the digital arm of Viacom18 offer ad-free content. JioCinema has an extensive catalogue, including the ongoing <keyword id="19966825" type="General" weightage="20" keywordseo="Indian-Premier-League" source="keywords">Indian Premier League</keyword> (IPL) and content from HBO, Warner Bros., and Paramount, among others. The new content plans are cheaper than its current plans and are aimed at offering an ad-free experience like <keyword id="21423024" type="General" weightage="20" keywordseo="Netflix-and-Prime-Video" source="keywords">Netflix and Prime Video</keyword>. Do note that sports content, including the IPL, will continue to be free with Jio’s ad-supported tier. Existing <keyword id="20426557" type="General" weightage="20" keywordseo="JioCinema-Premium" source="keywords">JioCinema Premium</keyword> users will be upgraded to Jio’s new plans for free. “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India,” Kiran Mani, chief executive officer, <keyword id="21420202" type="General" weightage="20" keywordseo="Viacom18-Digital" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18 Digital" meta.hostid="261" meta.entityid="Viacom18 Digital">Viacom18 Digital</keyword>. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium plans pricing" comment="subhead" text="JioCinema Premium plans pricing"><keyword id="21423025" type="General" weightage="100" keywordseo="Jiocinema-premium-plans" source="Orion">JioCinema Premium plans</keyword> pricing</cmsannotation> The new JioCinema Premium plan is priced at ₹29 per month for the individual plan, offering online and offline access to 4K content on one device. It includes access to all premium content on the platform without any ads, except sports and live content, which will continue to show ads. For families, JioCinema has introduced the new Family plan, which offers all the same benefits as the Premium plan and allows streaming on four devices at once. It is priced at ₹89 per month. Do note that the company has not announced long-term plans and you only have the option to select from the monthly plans. JioCinema has said that these are introductory prices. The actual prices of the plans are ₹59 and ₹149 respectively. <cmsannotation type="cmsannotation" annotationid="International content in regional languages" comment="subhead" text="International content in regional languages">International content in regional languages</cmsannotation> JioCinema has announced several partnerships over the last few months, including with HBO and Paramount. The company has said that in addition to English, content from international studios will be available in Hindi, Telugu, Tamil, Marathi and Bengali. “On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/gigabyte-aorus-co49dq-49-inch-qd-oled-144hz-curved-gaming-monitor-launched-in-india/articleshow/109563798.cms">GIGABYTE AORUS CO49DQ 49-inch QD-OLED 144Hz curved gaming monitor launched in India</a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a>

An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema

Mumbai, Revenue growth for multiplexes will slow down to 10-15 per cent in FY25 from the 20-24 per cent expected in FY24, a domestic ratings agency said on Wednesday. The profit margins will widen marginally, but will continue to be lower than the pre-pandemic levels due to the competition faced by the industry from over the top service providers like <keyword id="19897536" type="General" weightage="20" keywordseo="netflix" source="keywords">Netflix</keyword> and Amazon Prime, the report by <keyword id="19955699" type="General" weightage="20" keywordseo="crisil-ratings" source="keywords">Crisil Ratings</keyword> said. The topline will grow 10-15 per cent to Rs 7,300 crore in FY25, it estimated, adding that in FY24, the revenue growth was higher due to a slew of big-budget releases, especially from Hindi films like Gadar 2 and <keyword id="19897076" type="General" weightage="20" keywordseo="jawan" source="keywords">Jawan</keyword>, it said. The operating profit will grow by 4 percentage points to 14 per cent in FY24 on the rising revenues, and will widen further to 15 per cent in FY25, the agency said. "But that number (margins) will still be lower than the pre-pandemic level of 18-20 per cent, given the competition from Over-The-Top (OTT) content," the report said. The agency said OTT continues to benefit from high-quality and diverse content available on-tap and the competition from such platforms will keep occupancies below the pre-pandemic level going forward as well. Occupancy surged to 25 per cent in FY23 from 16 per cent in FY22, but remained below the pre-pandemic level of 30-32 per cent in FY20 amid increased penetration of OTT, it said, adding that Hindi films significantly underperformed than regional ones. "With movie producers aligning better with audience preferences and a stronger regional film pipeline, occupancies should remain at 26-28 per cent next fiscal and over the medium term," the agency's Director <keyword id="19955698" type="General" weightage="20" keywordseo="naveen-vaidyanathan" source="keywords">Naveen Vaidyanathan</keyword> said. Continued supply of high-quality movies focusing on the large-screen experience will be crucial to sustain and improve occupancy at multiplexes, the agency noted. The agency's team leader, <keyword id="20763273" type="General" weightage="20" keywordseo="shivaramakrishna-kolluri" source="keywords">Shivaramakrishna Kolluri</keyword>, however, said the slower revenue growth will take the topline to an all-time high, and attributed the same to factors such as addition of screens, rising movie ticket prices amid cost inflation and focus on premium formats. Increasing spends on refreshments following more offerings and menu revisions will also help drive the revenues, Kolluri said.

Multiplexes' revenue growth to dip to 15% in FY25 as OTTs crimp profit margins

<ul><li>India’s fast expanding OTT universe still has just over a 100 million paid subscribers, as per an Ormax report.</li><li>In the last one year, OTT subscriptions have grown 13.5%.</li><li>During the pandemic years, when OTT subscriptions saw a boom, the growth rate was approximately 20%. </li></ul>Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT) platforms like <keyword id="128682" type="General" weightage="80" keywordseo="netflix" source="Orion">Netflix</keyword>, <keyword id="758541" type="General" weightage="20" keywordseo="amazon-prime" source="Orion">Amazon Prime</keyword> among others. However, as per Ormax Audience Report 2023, only one in three people are paying for it, as the OTT universe currently has 102 million paid subscribers. OTT penetration in India is at 34% across the country, the report says. It defines an OTT audience as the one who watched at least one online video either paid or free in the last one month. As many as 2.8 people watch an OTT subscription, it reveals. In spite of its good show during the pandemic, the OTT growth might have peaked, believes <keyword id="18337059" type="General" weightage="80" keywordseo="keerat-grewal" source="Orion">Keerat Grewal</keyword>, head of business development (streaming, TV &amp; brands), Ormax Media. “After the upsurge in the Indian OTT market during the pandemic years of 2020 and 2021, the growth has settled down at more moderate levels. The Indian OTT audience base grew 20% from 2021 to 2022, but has grown only 13.5% over the last one year, highlighting that the category is now past the peak growth phase it witnessed in the two preceding years," said Grewal. Fair share charges? As per Ormax, 102 million Indians are B2C subscribers, who take a membership directly with the OTT platform unlike B2B subscriptions are taken via telecom packs offered by various operators. The substantial number of B2C subscribers throws light on the ongoing feud between OTTs and telecom players on <a href="https://www.businessinsider.in/business/news/telecom-industry-defends-fair-share-charges-on-otts-proposal-rejects-impact-on-net-neutrality/articleshow/104496095.cms">fair-share charges that the </a>latter is demanding from the former. The report does not reveal the number of B2B subscribers of OTTs. Telecom service providers via the industry body Cellular Operators Association of India (COAI) have been asking Late Traffic Generators (LTGs) or the bigger OTTs to make a ‘contribution’ to telcos. They argue that LTGs are responsible for 70% of the total internet traffic. “LTGs are using TSP networks to deliver their services, but making no contribution to the development, upkeep and sustenance of robust and quality telecom networks across the country – that’s required for catering to the huge traffic being loaded on the networks,” said Lt Gen Dr S P Kochhar, director general of COAI. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/pvr-woos-netflix-n-chill-crowd-back-to-big-screens-with-its-passport/articleshow/104919450.cms">PVR woos Netflix n Chill crowd back to big screens with its Passport</a> <a href="https://www.businessinsider.in/careers/news/what-do-genzs-think-about-the-number-of-work-hours-in-a-week/articleshow/104874213.cms">My shift is over: Why do GenZs say it, and is it a bad thing?</a>

One in three Indian binge watchers actually pays for content

<ul><li><keyword id="193261" type="General" weightage="20" keywordseo="lionsgate" source="Orion">Lionsgate</keyword> is a Canadian-American company which launched in India in December 2020. </li><li>The company is working to onboard Bollywood movies alongside release of originals like Feels Like Home and Hiccups and Hookups. </li><li>An average user spends at least 80 minutes on <keyword id="6506686" type="General" weightage="20" keywordseo="Lionsgate-India" source="Orion">Lionsgate India</keyword>. </li><li>Business Insider India speaks to Amit Dhanuka, executive vice president, Lionsgate India exclusively to get an insight into India’s OTT market and the company’s content play.</li></ul>One of the newest players in India’s OTT industry, Lionsgate Play India launched its services in the country in December 2020 and is carving out a space for itself among the Indian audiences. The Canadian-American entertainment company is betting big on India. With 65 plus yearly title launches and a stated aim of gaining 10-15 million Indian subscribers, Lionsgate Play is competing against <keyword id="3194526" type="General" weightage="20" keywordseo="netflix-india" source="Orion">Netflix India</keyword>, <keyword id="3380874" type="General" weightage="20" keywordseo="amazon-prime-india" source="Orion">Amazon Prime India</keyword>, <keyword id="163880" type="General" weightage="20" keywordseo="apple-tv" source="Orion">Apple TV</keyword> Originals and Disney+Hotstar for eyeballs. Lionsgate Play has a repertoire of Hollywood shows and is developing Indian originals such as Hiccups and Hookups and Feels Like Home. India is an important market for <a href="https://www.businessinsider.in/advertising/media/article/india-will-be-among-the-top-five-markets-for-lionsgate-within-the-next-five-years-rohit-jain-lionsgate/articleshow/80769668.cms">Lionsgate</a> and is expected to be one of its top five markets globally by 2025. Business Insider India spoke to Amit Dhanuka, executive vice president, Lionsgate, to get an insight into the India OTT market and the company’s content play. Edited excerpts: <div type="image" title="Amit Dhanuka, executive vice president at Lionsgate" msid="94394984" hostid="261"></div> Which type of content works best for India at Lionsgate Play? We have seen that the trend of content is pretty consistent over a period of time. There are two or three pieces of content that work – one, good stories always find audiences. Second, their genre also plays a role. We did Hiccups and Hookups which is a very urban story but it found great audiences across the country. Jungle Cry was about a bunch of boys who participated in a rugby championship. Typically we have seen that action, thriller genres slightly outperformed the other genres. Their engagement levels are higher. When it comes to gender diversity in shows and movies, what has been Lionsgate's approach in India? We are the torchbearers for gender diversity. Our lineup of shows have female protagonists. Even when we launched our first edition in India, we had female leads in Hiccups and Hookups. We are consistently working around two accounts- gender diversity and inclusion. Lionsgate has also gone and represented African-American, Hispanic and Latin American communities on a global stage. The industry itself is changing as it is moving away from a male-centric view. It is now talent as opposed to gender. How is Lionsgate Play investing in regional cinema and content? We are trying to represent India as a whole but as of now we are slightly more focused on Hindi along with our Hollywood content. As we evolve in southeast Asia, we are going to look at regional Indian content. As of now, that is not a priority. Jungle Cry is a great example of how it does not need to be a local dialect but a local story also works wonders. We are currently releasing 65 plus titles in a year. Globally, our budget is around $2 billion. Which movies are creating the most amount of buzz? Feels Like Home is coming up with its second season. We are premiering Serpent Queen, Jerusalem, Unscripted Graham Norton and we just did Emmys. We want to present the type of content that customers have something to look forward to every Friday. How many minutes does an average user spend using Lionsgate Play? Our completion rate for series and movies is very high. Feels like Home alone had a 50% completion rate, which is significant. If we quantify our series, at least two to five episodes are being consumed. An average time spent per user on Lionsgate India is at least 80 minutes, sometimes going upwards (to) 100 minutes. How has the partnership with prime channels helped Lionsgate in India? We are also one of the largest partners globally when it comes to partnership with prime channels. In India, we have had a fantastic partnership with our launch of prime channels in the past 12 months. The subscribers in India on Lionsgate are paying annual subscriptions directly as opposed to monthly subscriptions. Apart from Hindi, what language shows are Indians interested in? What OTT has done is reduced the language barrier considerably and made the audience slightly language agnostic. Earlier, the only way you could watch a dubbed movie was in a theatre or on television but it did not create any considerable monetary opportunity and OTT has tapped into that market – whether it is Korean content popular in India, or Malayalam, Tamil and Telugu content being watched in Hindi speaking markets. We did a great experiment with a dubbed Arabic movie called The Ambush and because of great content, it performed excellently in India. Can OTTs hold their own space with theatre releases by Bollywood? Brahmāstra was recently released in theatres and even though it will be released on OTT soon, I went to watch it in a theatre. The experience in a theatre is different. That experience cannot be replicated on a small screen. What OTT does is it lets you watch at the time and place of your choosing. Each has a different need they are serving. Lionsgate also looks forward to onboarding upcoming Bollywood movies. Lionsgate Play India releases slated for October 2022 <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Serpent Queen </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Departure Season 3 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Ambush </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> The Graham Norton Show </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> Feels Like Home Season 2 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/indias-microfinance-loan-portfolio-stands-at-3-lakh-crore-with-6-crore-unique-borrowers/articleshow/94375376.cms">India’s microfinance loan portfolio stands at ₹3 lakh crore with 6 crore unique borrowers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/most-indians-to-spend-more-than-10000-on-shopping-in-the-upcoming-festive-season-says-report/articleshow/94389278.cms">Most Indians to spend more than ₹10,000 on shopping in the upcoming festive season, says report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/doodlage-and-ecokaari-startups-are-converting-waste-into-bags-and-clothes/articleshow/94388327.cms">Fashion forward: These startups are converting waste into bags and clothes</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/vijay-deverakondas-liger-is-streaming-online-on-this-ott-platform/articleshow/94391285.cms">Vijay Deverakonda’s Liger is streaming online on this OTT platform</a>

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

<ul><li>After declaring that <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword> would never have ads, CEO Reed Hastings announced the arrival of advertisements on the platform as it struggles to meet its revenue goals in India.</li><li>In fact, Netflix is renegotiating deals to put ads on its platform globally and will launch first in countries that have more mature advertising markets.</li><li>Amazon Prime Video is the only over-the-top platform now that doesn’t have brand ads.</li><li>While Netflix, Amazon Prime all started as subscription video-on-demand platforms, experts say that in an increasingly competitive marketplace, they will find it difficult to sustain without ad revenue.</li><li>Disney+Hotstar was one of the first platforms to introduce a hybrid model in India and that seems to be the future of streaming platforms.</li></ul>Netflix CEO Reed Hastings, once famously said that it will <a href="https://www.gadgetgram.com/2020/01/28/netflix-will-never-have-ads-according-to-its-ceo/">never have ads </a>on its platform. Hastings, who had once said that ads exploit users, is now looking at ads to grow revenues. The streaming giant Netflix, which introduced India to the world of international OTT entertainment, slashed its subscription price but is yet to find its foot in the market. “The thing that frustrates us is why haven’t we been as successful in India. But we are definitely leaning in there,” Hastings said earlier this year. On July 20, it reported that it has lost a million subscribers globally. And it looks like it’s losing its sheen in the Indian market too. Disney+Hotstar is the most downloaded OTT app in India, followed by MX Player and ZEE5, as per App Annie’s State of Mobile 2022 <a href="https://www.businessinsider.in/tech/enterprise/news/could-the-days-of-mooching-off-netflix-accounts-come-to-an-end-in-india-heres-what-experts-say/articleshow/90372447.cms">report</a>. Netflix India didn’t make it to its top 10 either in a crowded market place with over 40 OTTs vying for consumer attention. <div type="image" title="ott" msid="93000134" hostid="261" caption="&amp;lt;p&amp;gt;CLSA&amp;lt;/p&amp;gt;"></div> Netflix said that its ad plans will start in the most mature markets first, but the Indian market has already reached there. Advertising will bring more revenue to Netflix, Amazon and <keyword id="2739840" type="General" weightage="20" keywordseo="hotstar" source="Orion">Hotstar</keyword> While some <a href="https://www.dailymail.co.uk/sciencetech/article-10805345/Netflix-users-threaten-CANCEL-subscriptions-starts-showing-adverts.html">users </a>were concerned about having to ‘skip ads’, advertisement-based video on demand (AVOD) models are money churners for OTT players. According to the TMT<a href="https://www2.deloitte.com/in/en/pages/technology-media-and-telecommunications/articles/big-bets-on-smartphones-semiconductors-and-streaming-service.html"> Predictions 2022 report</a> by Deloitte, AVOD is expected to garner more revenue than subscription-based video on demand (SVOD). The report predicts that India’s AVOD market will double from $1.1 billion in 2021 to $2.4 billion in 2026. However, it also predicts similar growth for SVOD from $0.8 billion to $2.1 billion. The overall OTT space in India is expected to grow at a CAGR of more than 20% to reach $13-15 billion over the next decade. Advertisement, subscription and a wide content library -- future of OTT should be hybrid Netflix’s struggle in India points to the beginning of a new era. After Netflix introduces ads, India’s OTT ecosystem will never be the same. Netflix and Amazon Prime are the only two mainstream platforms in India without ads now. Experts are confident that Amazon Prime will continue to hold its ground and not follow Netflix’s suit. “Amazon Prime is unlikely to follow the AVOD format as the OTT service is a bundled service and comes along with a faster delivery for Amazon’s e-retail channel, almost like a deal sweetener. Also, Amazon has deep pockets and is under no pressure to create profits independently for this service,” N Chandramouli, CEO of brand intelligence and data insights firm TRA Research told Business Insider India. Chandramouli thinks that the OTT landscape will continue to have both SVOD and AVOD formats, and a combination of the two. <keyword id="959269" type="General" weightage="20" keywordseo="ott-platform" source="Orion">OTT platform</keyword> Disney+Hotstar has been able to gain an edge here. It has been operating on a hybrid model that gives consumers more choices across plans and even limited content which is ad supported. “Since AVOD is still in its inception, the consumer reaction to it is yet to be gauged. However, both formats will have their base and both are likely to exist side-by-side,” he added. But it’s not only the SVOD players who’ll make the switch but AVOD players will too. MX Player, which has 34% market share as per CLSA, has been operating on an AVOD model. A month ago, it moved to a hybrid model and launched its annual subscription plan MX Gold at ₹299. Lloyd Mathias, business strategist and independent director said that video streaming platforms will increasingly move to AVOD. “Despite a growing OTT market, a 100% dependence on subscription revenue may not suffice for OTT platforms. While Netflix, Amazon Prime all started as subscription VOD platforms, in an increasingly competitive marketplace, they will find it difficult to sustain without ad revenue. There is so much content available free through a combination of user-generated content (UGC) and through AVOD platforms like YouTube, that consumers are spoilt for choice,” Mathias told Business Insider India. In the long run, Mathias said that a hybrid model may be the most viable for both consumers and content providers. “OTTs can hook users with free content (AVOD) and then entice them to pay for premium (SVOD) content along the way. The revenues from a hybrid stream will also make it possible for the OTTs to commission and carry exclusive high-quality content,” said Mathias.

OTT platforms can survive in the Indian market if they go the Hotstar-way

<ul><li>Interesting business ideas have cropped up around OTT password sharing in India.</li><li>A verified source told Business Insider that he sells OTT subscriptions at half rates.</li><li>One such startup idea was also floated at an event organized by the Delhi — Business Blasters — named as ‘OTT Hub’.</li></ul>Netflix kickstarted a dangerous experiment to charge people who share passwords. While most subscribers are livid, in India sharing passwords has always been a way of life. In addition to families — undivided Indian families with chacha, bua and ‘friends who are like family’ — OTT passwords travel the length and breadth of bloodlines and beyond. But that’s not even half the story of how OTT passwords are ‘used’ in India. Interesting business models have cropped up around it. One such Delhi- based software engineer owns a ‘business’ that sells OTT subscriptions at half rates — but to a close network of people. Business Insider India has independently verified the veracity of this service. He sells Netflix’s basic one-month subscription at ₹80, while its market price is at ₹199 per month. This account which is shared by around 5-10 people, leaves little room for the half-price buyers to share it further. “We buy multiple subscriptions from another seller and sell them to different people at minimum rates. Everybody watches at different times during the day, hence, it doesn’t create any problems,” the seller told Business Insider India, on the condition of anonymity. He also added that there are hundreds of ‘resellers’ who are selling OTT subscriptions at minimum rates — a key factor which is disallowing large OTT players to discover the depth of the market. <div type="Article" hostid="261" msid="91919516" title="Netflix's plan to charge people for sharing passwords is already a mess before it's even begun, report suggests" mstype="2" mssubtype="0"></div> While <a href="https://www.businessinsider.in/tech/enterprise/news/disney-star-is-the-latest-victim-of-online-piracy-which-is-expected-to-touch-3-billion-this-year-in-india/articleshow/91912088.cms">piracy is illegal</a> and can even attract a prison sentence, jugaad business ideas such as this tread the grey area without a law that bans people from sharing passwords around. A lot of individuals also ‘re-sell’ OTT subscriptions on Telegram and Instagram as well — making content available at a variety of rates. <div type="image" title="Sellers on Instagram" msid="91942369" hostid="261"></div> <cmsannotation type="cmsannotation" annotationid="Many OTTs - and a hub to bring them all together" comment="subhead" text="Many OTTs - and a hub to bring them all together">Many OTTs - and a hub to bring them all together</cmsannotation> Netflix, Amazon Prime, Disney Hotstar, Zee5, Voot and SonyLiv are some of the most popular OTT platforms in India. But they are not the only ones. In fact, a large number of regional OTTs from Sun and other broadcasters and content creators have entered the market with niche offerings. Even Prime Video launched a service called Prime Video Channels that bundles eight OTTs like ShortsTV, ErosNow and more. This indicates that there is a need for an aggregator-like platform to cater to the varied interests of Indian users. One such startup idea was also floated at an event organized by the Delhi government — Business Blasters — which was held in the month of March. A group of 4-5 students of Std. XII presented an idea named ‘OTT Hub’. Their startup plans to give out OTT subscriptions to people on an hourly basis, at affordable rates of ₹5 per hour — for people who want to watch only a movie or two. They have claimed to have already kickstarted this service during the presentation. “Our team is providing OTT platforms for users on a rental basis who have not been able to buy the subscription of the OTT platforms,” said Nikhil and Roshan who are a part of the team. They had invested over ₹3,000, and earned a profit of ₹4,000 in March itself. “Our plan is to expand our business and customer base and tie up with more OTT platforms. For this, we require an investment of ₹20,000,” the team member added. The fact that these youngsters found willing consumers, shows that Indians prefer multiple OTT subscriptions across languages and genres. It could also be one of the reasons why few Indians would stick to one OTT and also keep its usage exclusive. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/tech/news/meta-owned-whatsapp-takes-down-over-16-6-lakh-bad-accounts-within-india-in-april/articleshow/91941917.cms">Meta-owned WhatsApp takes down over 16.6 lakh bad accounts within India in April</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/vodafone-idea-wants-to-triple-the-money-it-makes-from-its-users-but-it-will-take-more-than-hope-and-prayers-to-achieve-it/articleshow/91941634.cms">Vodafone Idea wants to triple the money it makes from its users, but it will take more than hope and prayers to achieve it</a>

India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs

Best Bollywood comebacks to OTT; Sushmita Sen, Karisma Kapoor, Bobby Deol and more

<ul><li><keyword id="4078236" type="General" weightage="100" keywordseo="jiocinema" source="Orion">JioCinema</keyword> subscription costs ₹999 per year.</li><li><keyword id="17401884" type="General" weightage="80" keywordseo="jiocinema-premium" source="Orion">JioCinema Premium</keyword> subscribers can stream content on up to 4 devices simultaneously.</li><li>The app is available for download on both Android and iOS devices.</li></ul>JioCinema, the renowned OTT platform, has unveiled its highly anticipated <keyword id="47469" type="General" weightage="80" keywordseo="premium" source="Orion">premium</keyword> edition, capturing millions of users with its streaming experience during IPL 2023. While the platform continues to offer free streaming of IPL 2023 matches, subscribers can now enjoy exclusive HBO and WB shows by opting for JioCinema's paid plans. Previously, HBO content was accessible through Disney+Hotstar, however, on March 31, noteworthy series like The Last of Us, House of Dragons, Succession, and others were withdrawn from the platform. <cmsannotation type="cmsannotation" annotationid="JioCinema Premium Plan details" comment="subhead" text="JioCinema Premium Plan details"><keyword id="17402458" type="General" weightage="50" keywordseo="jiocinema-premium-plan" source="Orion">JioCinema Premium Plan</keyword> details</cmsannotation> Jio has launched a new subscription plan at a price of ₹999, providing users with a year-long validity and unrestricted access to the entire content library on its OTT platform. Moreover, Jio offers the convenience of cancelling the subscription at any point. To further enhance user experience, JioCinema extends a 7-day free trial, allowing users to explore the premium features before committing to the annual plan. <cmsannotation type="cmsannotation" annotationid="JioCinema premium plan features" comment="subhead" text="JioCinema premium plan features">JioCinema premium plan features</cmsannotation> <ol><li>Unrestricted access to a vast collection of Hollywood movies and TV shows</li><li>Seamless streaming with high-quality video and audio</li><li>Simultaneous streaming on up to four devices</li><li>Enjoying content without any interruptions from ads.</li></ol>JioCinema Premium vs <keyword id="128682" type="General" weightage="50" keywordseo="netflix" source="Orion">Netflix</keyword> vs Amazon Prime Video vs Disney+ Hotstar <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">OTT Platforms </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Price </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioCinema Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> ₹999 for a 12-month duration. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Netflix </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly- Mobile plan is ₹149, the Basic plan at ₹199, the Standard plan at ₹499, and the Premium plan at ₹649. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+ Hotstar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium plan is ₹1,499 per year, Super Plan (ad-supported) is ₹899 for 12 months. </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

JioCinema Premium Subscription: Features, plans, platform support, and more

<ul><li>It has chosen to remain a premium player that provides original content.</li><li>Almost 40% of <keyword id="1723835" type="General" weightage="20" keywordseo="hoichoi" source="Orion">hoichoi</keyword>’s revenues come from international subscriptions – US, UK, Australia, Canada, Middle East and Bangladesh are its key overseas markets.</li><li>It’s expanding its distribution globally with tie-ups with telecom players in Bahrain, Bangladesh and more.</li><li>The group’s television background helped them maintain the timelines and stick to budgets, which helped contain creative costs.</li></ul>When Shree Venkatesh Films (SVF), a West Bengal-based film and TV production company, wanted to get into OTT in 2017 – they wanted to start small – launching five original shows across three genres under the brand name hoichoi, which means excitement. Those were early days for vernacular shows – until then Indian original series across languages mostly premiered on YouTube and were short-form content. This was just before the launch of Netflix’s Sacred Games and Amazon Prime’s Inside Edge. Much like these shows, hoichoi’s bets took off too. <div type="image" title="WhatsApp Image 2022-10-03 at 6.08.30 PM." height="900" width="1200" msid="94629590" hostid="261" sizebytes="34982" caption="&amp;lt;p&amp;gt;Soumya Mukherjee, chief operating officer of Hoichoi&amp;lt;/p&amp;gt;"></div> “We saw an initial uptick for our originals. Four out of the five shows we launched created a lot of buzz,” Soumya Mukherjee, chief operating officer of hoichoi told Business Insider India. Ever since, there has been no stopping this regional OTT platform, which now caters to over 250 million Bengalis worldwide. The platform claims to be one of its kind with over 100 originals in a single language and more than 2,000 hours of content across web series, movies, shorts, docu-series and more. Moreover, it claims to have turned profitable within five years of its launch in spite of a large number of in-house productions of original films and shows. The OTT player claims that its direct subscriptions grew 50%, with a 20% month-on-month increase in watch time, in the post-lockdown period. “Along with this, hoichoi continues to have one of the highest refresh rates in India for a single language, with close to 5-7 titles, which includes original shows, world premiere movies and Hindi-dubbed originals releasing every month,” the company said. Turu love, Tansener Tanpura, Karagar and Kaiser are some of its top-rated shows on IMDB. Premium-only The secret, Mukherjee says, lies in its pricing strategy. “From the start, we positioned ourselves as a premium product with around ₹1,000 per annum. From day 1, we knew that content had to be protected and had never looked to diversify. We want to tell great stories with a good mix of movies and shows,” he said. In the US, it charges around $10 per month - on par with what OTT giant Netflix charges in the market. The reason is the love for content in the mother tongue, Bengali, which is the second most-spoken Indian language, as per Mukherjee. “Bengalis are deeply rooted to their culture wherever they are,” he said. In fact, almost 40% of hoichoi’s revenues come from international subscriptions, including the US, UK, Australia, Canada, Middle East and Bangladesh. The OTT claims that customer stickiness is high and almost 70-75% of their subscribers renew subscriptions annually. It premiers a new movie every month and that aids its renewals, it claims. “While our monthly active users have increased by 40%, our international user base has also risen by 30%. Not only do these numbers make us ecstatic, but also motivate us to do even better, as we step into our sixth year,” said Vishnu Mohta, co-founder of hoichoi. Content Refresh: 25 new shows announced Hoichoi also claims to go the extra mile with its user experience. “To help some of our elderly subscribers, we send our people to visit personally and demonstrate as and when needed,” says Mukherjee. As India’s first vernacular OTT enters its sixth year, it announced 25 new shows – four from Bangladesh and 21 from India – with top creators and across genres. For its latest series, it also roped in national award-winning creator Srijit Mukherji, who is creating a crime detective show Feluda. Mukherjee attributes hoichoi’s success to Bengal’s wide talent pool of writers, producers, actors, technicians and directors, in addition to its legacy. “We imbibed the discipline of TV and the quality of films into the OTT venture,” he explains. The group’s presence in television helped them maintain the timelines and stick to budgets, which helped contain creative costs. Their targeted marketing also helped contain marketing costs to 20% of the overall revenue — which Mukherjee claims is one of the lowest in the industry. Over the years, hoichoi launched a lot of new faces, but is also now focusing on bringing in bigger actors into its fold. “Naturally production costs will increase but in terms of revenue growth we are doing ok,” he says. Distribution strategy Last year, the platform became a part of Prime Channels – where multiple OTTs can be subscribed to. While it is seeing traction for its Hindi-dubbed library on Prime Channels as well as on MX Player, it wants to remain rooted in Bengali. Its best-performing show on both these platforms was Charitraheen. It has also partnered with Jio, Airtel XStream, Tata Play and Dish TV and is looking at deep integration within and outside India as well. It has tied up with Bangladeshi telecom players Grameenphone, Robi and Banglalink and also Bahrain-based telco Batelco. Also, the player is not too worried about password sharing, which is the blight of its business. “We do not see too many cases of password sharing. We only offer two simultaneous streaming across five devices,” Mukherjee says. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/auto-sales-remain-buoyant-in-september-with-reports-of-a-good-festive-season-ahead/articleshow/94622721.cms">Auto sales remain buoyant in September with reports of a good festive season ahead</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/electronics-mart-india-ipo-set-to-open-on-oct-4-commands-grey-market-premium-of-30/share/articleshow/94620046.cms">Electronics Mart India IPO set to open on Oct 4; commands grey market premium of ₹30/share</a>

This pioneering regional OTT has turned profitable in 5 years – here’s how

<ul><li>Over 10552 people surveyed 64% is from rural India while 36% is from urban India.</li><li>Unchanged media consumption for a majority of 52% families, regular media consumption habits settling in.</li><li>Combined 27% prefer Hindi and regional websites and apps while 24% prefers English, reflecting 60% of the youth.</li><li>27% people watch <keyword id="1245953" type="General" weightage="100" keywordseo="ott" source="Orion">OTT</keyword>, Majority of the OTT viewers between the age of 18-35, prefer <keyword id="2739840" type="General" weightage="20" keywordseo="hotstar" source="Orion">Hotstar</keyword>, followed by <keyword id="758541" type="General" weightage="20" keywordseo="amazon-prime" source="Orion">Amazon Prime</keyword> and <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword>.</li></ul> <keyword id="5043207" type="General" weightage="20" keywordseo="axis-my-india" source="Orion">Axis My India</keyword>, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of November reveals same media consumption for the majority of the families as last month. Consumer’s online behaviour further reflect a preference of Indian languages over others. Among top OTT platforms Hotstar, Amazon Prime, Netflix, <keyword id="3739690" type="General" weightage="20" keywordseo="jio-tv" source="Orion">Jio TV</keyword> and MX Player were among the top choices. The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was down to +8, from +9 last month and first time slight dip in the net score is observed since past 4 months, a reflection of the post-festive period sentiment. The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits &amp; mobility trends. This month, Axis My India’s Sentiment Index also delved deeper to understand consumer’s consumption in the digital ecosystem in terms of OTT platforms, language preferences. Consumer sentiment was also tracked to understand their expenses in terms of discretionary products and investment preferences. In addition, the survey tracked consumer’s opinion on India’s performance in the T20 Word Cup. The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10552 people across 36 states. 64% belonged from Rural India while 36% belonged from urban counterparts. Commenting on the November report, Pradeep Gupta, CMD, Axis My India, said, “With the year approaching to an end, we witness consumer’s gradual return to normalcy though a slight drop in Net Promoter Score also demonstrates that the impact of festive spending is slowly tapering. While media consumptions remain standard for majority, our CSI Survey has further revealed that consumers from the north as well as the south favour vernacular languages when engaging with the digital mediums. This insight opens up opportunities for various local as well as national and international players in terms of where &amp; in which form to place their brand content and advertisements. Moreover it is interesting to note that inspite of a plethora of new age tech firms coming up with IPOs, Indian consumers still prefer to park their confidence in established companies and Government owned stocks and shares, providing a contrarian approach to the FOMO investing theory.” Key findings: ·Overall household spending has increased for 62% of families which reflects a 1% decrease from the last month. This increase is majorly reflected in the northern part of India ·The increase in spends on essentials like personal care &amp; household items stands at 49% showcasing a surge in the north and south of India. The net score which was +27 last month remains the same for this month. Percentage of families whose consumption remain same as last month has increased by 2% from last month. ·Spends on non-essential &amp; discretionary products like AC, Car, Refrigerator has increased for 15% of families. While the increase in non-essential spends has decreased by an overall 3% from last month. The net score therefore which was at +9 last month has reduced to +6. The increase in spends is however identified in north and eastern part of India ·Consumption on health-related items has increased for 42% of families which overall represents the lowest percentage in the last three months. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -25. ·Consumption of media remains the same for a majority of 52% families which reflects the highest percentage since the last four months and is majorly from the south of India. Consumption has increased for 22% of the family, majorly from east and north, majorly amongst 18YO-25YO and 26YO-35YO. Overall, the Net score of this month is at -4 as compared to -2 for the previous month. ·81% families said that they are going out the same for short vacations, mall and restaurants as compared to last month. This represents a steady increase in movement from 78% in August to 3% increase in November. Increase in movement is majorly seen in the south of India and the least in the North. Increase in mobility is further seen concentrated among the 18YO-25YO. The overall mobility score is at -5. On topics of current national interest: <ul><li>·Axis My India further gauged consumer’s sentiment on their digital behaviour. A combined 27% said that they prefer engaging with websites and mobile applications in Hindi and other regional languages while 24% preferred English. Moreover it was identified that 31% of the population that resides in the southern part of India prefers using apps and websites in the English language, whereas 27% in the northern belt prefers engaging with Hindi based apps and networks. In addition, regional language based apps and sites reflected the choice of southern India at 34%. In addition it was discovered that majority of the youngsters (60%) amongst 18-25 prefer digital interactions in English, whereas those above 51 prefer Hindi and other regional languages.</li><li>·When asked if they spend time watching content on OTT or video streaming platforms, only 27% said yes whereas 73% reflected their view otherwise demonstrating the scope of penetration. Majority of the viewers are of the age of 18-35. Of the people who prefer OTT content, a majority directed their choice towards Hotstar followed by Amazon Prime and Netflix.</li><li>·In terms of investment choices in stock and shares, 17% and 12% showcased their preference towards Private Companies and Government-owned respectively. Only 1% said they preferred to invest in IPOs, contrary to the euphoria around new generation IPO’s</li><li>·Capturing consumer indulgence, Axis My India survey showcased that only 7% bought discretionary product this month like AC, TV, Fridge etc. Out of which 34% further claimed to have bought a 2-Wheeler, whereas a mighty 21%, 18% and 9% have spent on Television, Fridge and Car respectively.</li><li>·Gauging views around Team India’s average performance in T20 World Cup 2021, the survey further discovered that out of those who have watched ICC T20 WC, 48% believe that it is due to the team selection while 23% believe it was a result of player fatigue.</li></ul>

OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report

<ul><li>Netflix, Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword>, <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> Video and other over-the-top (OTT) platforms are seeing more paid users come online than ever before.</li><li>The coronavirus pandemic may have been the trigger for people being willing to spend for entertainment, but it has led to a larger shift in user behaviours.</li><li>Indian consumers have been wooed by telecom bundling, new launches shifting online and annual subscriptions offering a bigger bang for the buck.</li></ul>Over-the-top (OTT) platforms like Netflix, Hotstar and Amazon Prime Video have come out on top during the coronavirus pandemic. And their dominance is only set to grow further. The pandemic may have been the trigger, but sustainability is coming from other factors — with telecom bundling at the fore, users opting for annual subscriptions, and more people choosing to watch movies online rather than in theatres — according to a report by consulting firm RedSeer. It highlights that the number of unique paid users grew by more than 35% in February 2021 as compared to April 2020. The overall number of paid users now stands at a whopping 31 million. Subscriptions increased by 8% during the same period and each user is estimated to have 1.4 subscriptions to their name. Meanwhile, revenue from subscriptions jumped by a whopping 42% from $49 million to $68 million. <div type="image" title="Copy of NPA banks" msid="81757718" hostid="261" caption="&amp;lt;p&amp;gt;Number of paid subscribers is increasing even as engagement on OTT platforms is seeing a dip in 2021&amp;lt;/p&amp;gt;"></div> Telecom bundling The COVID-19 lockdowns meant that more people were spending time at home. This meant watching more content on smartphones and the television. It also helped that theatres were shut down to prevent the spread of the infection, leaving users with no option but to sign on for services like Netflix, Amazon Prime and Hotstar in order to catch the latest releases. A survey conducted by consultancy firm Ovum and software and services provider Amdocs revealed that 44% of Indian respondents were willing to spend more on their mobile and fixed broadband bills primarily due to bundling media services that were on offer. And more than half said they subscribed to more than one OTT platform in order to meet the varied requirements of different members within the family. New launches and the shift to online In July 2020, Dil Bechara starring Sushant Singh Rajput made the biggest opening ever on Disney+ Hotstar. This was just one of many success stories of web platforms last year. Ludo, Gulabo Sitabo and Choked were some other critically acclaimed films that made their debut on streaming platforms rather than in the theatres due to the lockdown. <div type="image" title="unnamed" msid="81757757" hostid="261"></div> RedSeer’s research shows that out of the 188 billion minutes users spend on OTT platforms, the highest proportion is geared towards daily soaps. “Over the past year, consumer behaviour has largely changed as they now heavily rely on OTT platforms for new content. This will inevitably accelerate the growth trajectory of the industry,” said the report. Longer term subscriptions The old conjecture that Indians are willing to shell out money changed drastically during the pandemic. Not only are they willing to spend, but the fact Indian users are budget conscious means that they are willing to sign on for longer term subscriptions since it gives them a bigger bang for their buck. According to a joint report by the Confederation of Indian Industry (CII) and the Boston Consulting Group (BCG), people were willing to pay for longer subscriptions since out-of-home expenditure reduced during lockdowns. The excess was being redirected to spending on in-home services. This was helped by the fact that the coronavirus pandemic was not a short-term phenomenon, and more users recognised that. This meant that users were willing to opt for annual subscription packs, especially with the discounts and offers that were up for grabs from different players. SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/news/the-ripple-effect-of-archegos-capitals-collapse-may-cost-global-banks-6-billion/articleshow/81754362.cms">SIMPLY PUT: The ripple effect of Archegos Capital's collapse may cost global banks $6 billion</a> <a href="https://www.businessinsider.in/stock-market/news/nazara-technologies-sees-a-blockbuster-listing-shares-list-at-80-premium-within-minutes-of-trading/articleshow/81753300.cms">Nazara Technologies sees a blockbuster listing – shares list at 81% premium</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-just-rebranded-itself-to-speak-to-millennials-while-still-betting-on-certainty/articleshow/81757143.cms">India’s biggest software exporter just got itself a millennial makeover after 15 years</a>

You Searched For "ott platform netflix" and got 13 results

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