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A million streams every 3 minutes, but only 5% of OTT audio users pay for it
India's audio OTT industry has 8 million active subscribers with only 5% being paid subscribers. Ve…
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
Netflix, Hotstar and Amazon Prime are seeing more paid users than ever before — here’s why
Over-the-top (OTT) platforms like Netflix, Hotstar and Amazon Prime Video have come out on top duri…
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
77% of young Indians now spend the most on phones, apparels
Indians aged between 18 and 34 now spend the most (77 per cent) on mobile phones and apparels and o…
NBCUniversal launches on-demand streaming service hayu
There's another OTT platform in the market
One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
India’s new rules for OTT platforms could lead an increase in content-related disputes
OTT platforms and news portals will have to formulate a robust three-tier grievance redressal mecha…
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player takes its regional content mainstream with Samantar 2
After achieving 15 million milestone in a year, Dish TV’s Watcho aims to attract parent company’s 20 million households plus families onto its platform
Sukhpreet Singh, Corporate Head - Marketing, Dish TV India & Watcho on what sets the new OTT platfo…
OTT releases to watch for June, 2023
OTT platforms in India produce a wide range of material for viewers each month. In the forthcoming …
Amazon Prime Video to stream 'Pushpa: The Rise' on its platform on January 7
Prime Video's tweet read: "He'll fight. He'll run. He'll jump. But he won't succumb! Watch #Push…
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
September debuts on OTT: Scam 2003, Friday Night Plan, The freelancer & more
The month of September is all set to bring an exciting slate of titles on the OTT, filled with thri…
Netflix co-founder Reed Hastings says India is a 'speculative' investment – talks about pricing experiments and partnership with Jio
Hastings didn’t hold back to say that the investment in India remains speculative
India's Supreme Court observes that OTT platforms are showing pornography and proposes screening of online content
The Supreme Court of India has observed that online content on over-the-top (OTT) platforms should …
Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho
Online shopping is India’s new pastime during the prime time slot of 8 pm on weekdays. Indians are …
IPL increases consumption growth of OTT platforms by 13% in India, says new report
The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…
A hyperlocal OTT born in funding winter wants to tell stories in Indian dialects
Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call t…