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Netflix, Hotstar and Amazon Prime are seeing more paid users than ever before — here’s why
Over-the-top (OTT) platforms like Netflix, Hotstar and Amazon Prime Video have come out on top duri…
Digital video companies are turning to 24-hour linear feeds to grab more ad dollars. A top Whistle exec breaks down the strategy ahead of its new channel launch.
Other digital studios have also started programming free-to-air channels on streaming-TV services l…
Ashley Rodriguez
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
'It's a complex ecosystem': Ad-tech firms promise OTT advertisers granular measurement, but marketers say there are holes in their pitches
Media sellers and brands have a lot at stake in solving attribution. Networks like NBCUniversal hav…
Lauren Johnson
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
A film producer, a critic, and analysts explain an existential threat to Indian movie makers
With cinema halls closed, streaming platforms are chasing film producers premiere films on their pl…
Digital TV advertising may have duopoly problem - and it could get worse as ad-supported streaming explodes
Tubi sits on 18 platforms from streaming boxes like Roku and Amazon, to game consoles like PlayStat…
Abby Jackson
Ad-tech companies and networks are pinning hopes on streaming TV, but OTT is full of headaches for marketers
Similar to how advertisers have struggled to control ad placements and fraud in digital advertising…
Lauren Johnson
Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.
"We're very bullish on OTT overall, and we're looking for a couple of other additional scaled playe…
Lauren Johnson
Inside Roku's battle to control the future of TV advertising - and why it better watch out for Amazon
Over the past few months, Roku has gotten more demanding with some partners, people familiar with t…
Mike Shields
Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say
What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?
Live TV has a big millennial problem, but it's holding its own against services like Netflix
A great example of this is the way Americans are watching subscription video services like Netflix,…
Nathan McAlone
CHART OF THE DAY: The Incredible Rise Of WhatsApp
The large user numbers across services are a clear signal of the overall popularity of OTT (over-th…
Tony Danova
Refinery29 is taking aim at live TV with it own lifestyle-focused channel
In such a climate, the move is a bid by Refinery29 to expand its core businesses and deepen the rel…