Modern OTT platforms have won the war against traditional TV as streaming grabbed a record 38.7 per…

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

Over-the-top (OTT) platforms like Netflix, Hotstar and Amazon Prime Video have come out on top duri…

Lionsgate Play says OTT has reduced the language barrier and made the audience language agnostic

MX Player takes its regional content mainstream with Samantar 2

Farzi, by director duo Raj Nidimoru and Krishna DK, is a crime thriller starring Shahid Kapoor and …

Hastings didn’t hold back to say that the investment in India remains speculative

Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call t…

As e-commerce and the OTT platforms are disrupting lives, they are simultaneously disrupting consum…

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

Is human interaction more valuable for a consumer than AL and ML interaction, marketing veteran sha…

The factors for the growth of the OTT industry and what more we can expect from the segment

OTT platforms will now also have a three-tier redressal mechanism

In the past few years, brands have gradually recognized the importance of user retention and have b…

Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…

Applause Entertainment recently partnered with Amar Chitra Katha marking its foray into animation

In fact, Netflix is only ahead of SunNXT, a platform that offers regional content. However, it’s…

"The information and connections that they have are extraordinarily valuable but they need to pass …

Similar to how advertisers have struggled to control ad placements and fraud in digital advertising…