You Searched For "ott measurement" and got 20 results
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2 mins read
TRAI leads joint committee of regulators to strengthen measures against spam and telecom fraud
Attendees included members of the JCoR from IRDAI, PFRDA, RBI, SEBI, MoCA, MeitY, and TRAI, with re…
ANI
2 mins read
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
2 mins read
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
4 mins read
How connected devices are shaping the future of entertainment
Manish Kalra on the scope of connected devices in the future
2 mins read
Ad-tech company VideoAmp has nabbed $70 million to help marketers measure TV and OTT ads
The goal of the new funding is to apply digital advertising metrics to TV and OTT advertising, whic…
Lauren Johnson
3 mins read
Ad-tech execs are betting big on OTT but worry that ad fraud and measurement challenges will hold back advertisers
On Thursday, ad-tech and media employees gathered in New York for an event called InFronts hosted b…
Lauren Johnson
4 mins read
'It's a complex ecosystem': Ad-tech firms promise OTT advertisers granular measurement, but marketers say there are holes in their pitches
Media sellers and brands have a lot at stake in solving attribution. Networks like NBCUniversal hav…
Lauren Johnson
3 mins read
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…
4 mins read
India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report
India is now the sixth-largest Internet advertising market in the Asia Pacific region
2 mins read
The battle for streaming TV ad dollars is growing internationally
Here are the top media and advertising stories from Business Insider for August 18.
Lauren Johnson
4 mins read
Is Digital Marketing the most effective method to reach out to your consumers?
Digital is fast becoming the new normal.
4 mins read
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amazon’s announcement evoked mixed reactions from the multiplexes.
3 mins read
Marketing in the times of COVID-19: Gaana
Gaana's Prashan Agarwal tells us how the brand has tweaked its marketing strategy to fit into today…
2 mins read
Video OTT players in India to suspend HD services on mobile till April 14
Data consumption has already seen a spike in the last few weeks and more usage could lead to intern…
3 mins read
Insider Inc. is partnering with Nielsen to more accurately measure its audience across platforms
In the absence of a more complete audience picture, publishers have relied mostly on unique visitor…
Jennifer Tonti, Director of R…
5 mins read
OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
The report this year revolves around how mobile is a bigger platform than digital platforms
5 mins read
Beleaguered media measurement giant Comscore is turning over a new leaf, again - and says it will be cashflow positive by the end of the year
It has lost a string of other executives recently, including former chief product officer Dan Hess,…
Tanya Dua
7 mins read
Media measurement giants are under fire and they're betting on digital marketing talent to win over clients
The question is whether changes at the top of the measurement firms will be enough, given the scope…