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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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3 mins read

India's OTT industry to be worth $15 billion by 2030: Report

The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…

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4 mins read

How the pandemic has changed the streaming landscape for good

The factors for the growth of the OTT industry and what more we can expect from the segment

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6 mins read

OTT: The trends to watch out for in 2021

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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4 mins read

OTT: Technology, censorship and the future

The next decade in streaming will be very exciting and also very challenging

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4 mins read

Ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety issues - but it'll be slow to catch on without industry standards

The goal of the pilot program was to verify that Verizon's OTT ads played until completion in fraud…

Lauren Johnson   


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7 mins read

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers

FLYX's journey so far and what it has in store for users, content producers as well as advertisers …

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2 mins read

Rana Daggubati on why he believes OTT platforms can’t replace the good ol’ theatre

As a man who dons hats from both sides – an actor and producer, his family also owns one of the …

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3 mins read

Digital TV advertising may have duopoly problem - and it could get worse as ad-supported streaming explodes

Tubi sits on 18 platforms from streaming boxes like Roku and Amazon, to game consoles like PlayStat…

Abby Jackson   


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3 mins read

Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study

The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…

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5 mins read

We need to change the way we define hits, says ace Malayalam director Unnikrishnan B.

Lecturer-turned-filmmaker Unnikrishnan B. believes a film today needs to be “extra special” to draw…

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3 mins read

Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.

"We're very bullish on OTT overall, and we're looking for a couple of other additional scaled playe…

Lauren Johnson   


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2 mins read

Inside Edge star Richa Chadda believes web series pushed Bollywood to do better

“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…

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3 mins read

How Mobile Messaging Apps Are Disrupting The Tech And Telecom Industries

The OTT services are already causing big changes in the mobile industry. From Facebook's Messenger …

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