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Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
OTT: The trends to watch out for in 2021
With the coronavirus still around, many people will continue staying in. So what will this mean f…
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
OTT: Technology, censorship and the future
The next decade in streaming will be very exciting and also very challenging
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
Ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety issues - but it'll be slow to catch on without industry standards
The goal of the pilot program was to verify that Verizon's OTT ads played until completion in fraud…
Lauren Johnson
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
FLYX's journey so far and what it has in store for users, content producers as well as advertisers …
Rana Daggubati on why he believes OTT platforms can’t replace the good ol’ theatre
As a man who dons hats from both sides – an actor and producer, his family also owns one of the …
Digital TV advertising may have duopoly problem - and it could get worse as ad-supported streaming explodes
Tubi sits on 18 platforms from streaming boxes like Roku and Amazon, to game consoles like PlayStat…
Abby Jackson
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…
We need to change the way we define hits, says ace Malayalam director Unnikrishnan B.
Lecturer-turned-filmmaker Unnikrishnan B. believes a film today needs to be “extra special” to draw…
Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.
"We're very bullish on OTT overall, and we're looking for a couple of other additional scaled playe…
Lauren Johnson
Inside Edge star Richa Chadda believes web series pushed Bollywood to do better
“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…
How Mobile Messaging Apps Are Disrupting The Tech And Telecom Industries
The OTT services are already causing big changes in the mobile industry. From Facebook's Messenger …