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4 mins read

OTT platforms can survive in the Indian market if they go the Hotstar-way

It's Hotstar not Netflix that has the best revenue model for OTTs in India

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2 mins read

India’s new rules for OTT platforms could lead an increase in content-related disputes

OTT platforms and news portals will have to formulate a robust three-tier grievance redressal mecha…

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3 mins read

India's OTT industry to be worth $15 billion by 2030: Report

The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…

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3 mins read

India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs

Interesting business ideas have cropped up around OTT password sharing in India. A verified source …

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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2 mins read

Netflix, Amazon Prime and Hotstar are making sure box office registers don’t ring

The rise of Over-The-Top (OTT) or video streaming platforms has seen many Indians cut the cord with…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

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4 mins read

India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report

India is now the sixth-largest Internet advertising market in the Asia Pacific region

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2 mins read

One in three Indian binge watchers actually pays for content

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

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6 mins read

AltBalaji plans to capitalise on the next billion 'electrifying' internet users from the 'Hindi heartlands'

Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…

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2 mins read

Rana Daggubati on why he believes OTT platforms can’t replace the good ol’ theatre

As a man who dons hats from both sides – an actor and producer, his family also owns one of the …

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5 mins read

Streaming platforms who are on a new high — are hosting web premiers and might even expand to gaming

Streaming services are the only bright spot for the millions who are isolating at home during lockd…

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2 mins read

Hotstar is adding to 'free' content — making life more difficult for Netflix, Amazon and the likes

The move is further timed well, just before the beginning of the next season of the Indian Pre…