You Searched For "ott fatigue" and got 14 results
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4 mins read
Boom2Bust: Streaming services slip after their pandemic-highs
The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…
5 mins read
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
3 mins read
As subscription fatigue sets in, experts see free, ad-supported streaming services as the next M&A target
Other possible acquirers are MVPDs like Comcast, whose core business is increasingly becoming broad…
Abby Jackson
3 mins read
'People are developing subscription fatigue': Viacom explains why it bought Pluto TV for $340 million instead of trying to build the next Netflix
Viacom paid $340 million for Pluto TV, which is a leading ad-supported streaming service. Five-year…
Lucia Moses
4 mins read
OTT players like Pluto TV and Tubi are ramping up ad spend to get ahead of the upcoming onslaught of new streaming TV
"The origins of this campaign stem from our research that indicates customers might not know about …
Lauren Johnson
3 mins read
Family Man Manoj Bajpayee bats for movie heroes who look like ‘the common man’
The phrase ‘movie star-like good looks’ is undergoing a massive transition, according to actor Mano…
3 mins read
Times Prime: A new gamut of elevating lifestyle for India’s youth
According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlo…
3 mins read
Amazon's pitch deck shows why it could be better positioned than other video streaming services to help marketers reach rich consumers
According to a recent pitch deck that Amazon has been using to pitch OTT ads to advertisers, Amazon…
Lauren Johnson
6 mins read
Best 4K monitors you can buy in India
4K monitors are a great option if you want good image quality and upscaled content. In comparison t…
3 mins read
'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
"Never before have we had this level of scrutiny in terms of the acquisitions we make and in terms …
Lauren Johnson
8 mins read
The top trends that will dominate the advertising, marketing and media industry in 2020
We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth f…
6 mins read
How Spotify is ensuring brands can make the most of its advertising offerings
Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…
4 mins read
Post Covid-19 world demands for Performance Marketing 2.0
Prerna Dubey, Digital Strategic Consultant at WolfzHowl Strategic Instigations on improving perform…
3 mins read
Facebook's privacy focus, Netflix's threat to advertisers, and Instagram goes shopping
Lauren Johnson's reporting from F8, Facebook's biggest annual conference in San Jose, California. F…