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1 min read
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer
Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
2 mins read
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
With H.266, MX Player users will be able to stream more content with less data and network bandwidth
1 min read
IPL increases consumption growth of OTT platforms by 13% in India, says new report
The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…
3 mins read
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Rohit Jain, MD, South Asia and Networks - Emerging Markets Asia, Lionsgate shares his growth strate…
4 mins read
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
4 mins read
India becomes a global leader by regulating anti-tobacco warnings on OTT Platforms
The Union Health Ministry on Wednesday notified new rules for anti-tobacco warnings on OTT platform…
ANI
4 mins read
Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report
Digital is the primary form of discovering content not just for young men in metropolises - even fo…
4 mins read
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
Indians stick to TV for prime time and that's keeping them from cutting the 'cord'
4 mins read
A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions
Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …
2 mins read
Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones
Whether you are in the metro or the bus, in the waiting lounge of an airport or in the park, there’…
3 mins read
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
5 mins read
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
5 mins read
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
9 mins read
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
3 mins read
Regional content witnesses a surge in OTT: Report
The most popular search terms on GudSho include ‘Mani Ratnam’ and ‘Rajinikanth’ movies
4 mins read
Immune to OTT: The future of Indian cinema
While OTT has seen some big-ticket releases in the past one year, the future of cinema is safe, wri…
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
2 mins read
Covid-19 has led to brand loyalty taking a beating: Kantar report
The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…