You Searched For "ott consumption" and got 16 results
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2 mins read
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
With H.266, MX Player users will be able to stream more content with less data and network bandwidth
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
3 mins read
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…
2 mins read
Hotstar is adding to 'free' content — making life more difficult for Netflix, Amazon and the likes
The move is further timed well, just before the beginning of the next season of the Indian Pre…
4 mins read
Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report
Digital is the primary form of discovering content not just for young men in metropolises - even fo…
2 mins read
India’s new cable TV pricing will force broadcasters to put on better shows
On the other hand, broadcasters may lose money both on advertising and viewership in non-per…
5 mins read
Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar
Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…
1 min read
There's a massive shift in the way people are watching TV
While mobile devices are driving a significant uptick in digital video consumption in the US, OTT d…
Margaret Boland
3 mins read
Regional content witnesses a surge in OTT: Report
The most popular search terms on GudSho include ‘Mani Ratnam’ and ‘Rajinikanth’ movies
2 mins read
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
3 mins read
India's OTT industry to be worth $15 billion by 2030: Report
The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…
5 mins read
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
2 mins read
Hotstar has had a great 2019 – with 555 installs per minute and 95% of consumption coming from mobile phones
Whether you are in the metro or the bus, in the waiting lounge of an airport or in the park, there’…
5 mins read
KPMG India reveals how COVID-19 has impacted the media and entertainment industry
Print will get a new lease of life.
9 mins read
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far