The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscr…

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

Manish Kalra on the scope of connected devices in the future

Here are the top media and advertising stories from Business Insider for August 18.

Keeping a razor-sharp focus on the customer’s wants is the best way to play the game

Apple revealed a new video service, news subscription package, an exclusive games platform, and a c…

Travelers are spending their money and points on comfort, convenience, and memorable experiences.

As a part of Microsoft’s Xbox Everywhere initiative, the company is rumored to be working on an Xbo…

Applause Entertainment recently partnered with Amar Chitra Katha marking its foray into animation

It seems audiences are looking forward to the sequels of some of the popular shows of the past years

The industry is set to grow to $55-70B by 2030 at a CAGR of 9-11%

Are Indian consumers ready to shell out money for Instagram subscriptions?

But looking beyond the obvious, here are some things which won’t end even after COVID does. …

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

SPAC companies are generally formed as “blank cheque” firms with the specific purpose to raise…

Mi India had introduced PatchWall on Mi TV’s in 2018

The gaming industry is expected to grow at a CAGR of 40% until 2022

The COVID-19 pandemic has changed the way of life for many people, forcing them to realign their da…