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3 mins read

India has jugaad businesses & startup ideas that bank on sharing passwords of Netflix, Prime Video and other OTTs

Interesting business ideas have cropped up around OTT password sharing in India. A verified source …

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3 mins read

Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study

The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…

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3 mins read

India's OTT industry to be worth $15 billion by 2030: Report

The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…

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7 mins read

How India is ‘Cutting the Cord’ to drive an OTT revolution

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

Business Insider Latest Story Image
2 mins read

India’s new rules for OTT platforms could lead an increase in content-related disputes

OTT platforms and news portals will have to formulate a robust three-tier grievance redressal mecha…

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4 mins read

OTT platforms can survive in the Indian market if they go the Hotstar-way

It's Hotstar not Netflix that has the best revenue model for OTTs in India

Business Insider Latest Story Image
4 mins read

Not just for OTT, people rely on digital to discover & engage with content across TV and movies: BCG-Meta Report

Digital is the primary form of discovering content not just for young men in metropolises - even fo…

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6 mins read

OTT: The trends to watch out for in 2021

​​With the coronavirus still around, many people will continue staying in. So what will this mean f…

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2 mins read

Indian OTT users comfortable with paying ₹400 a month

As the low cost of mobile data and affordable smartphones revolutionize the OTT video streaming lan…

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4 mins read

The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?

Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…

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2 mins read

One in three Indian binge watchers actually pays for content

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

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5 mins read

Hoichoi, aha and Planet Marathi - regional OTTs challenging Netflix, Prime and Hotstar

Kaiser, the homicide detective who tries to deal with double murders and his own demons side by sid…

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2 mins read

Scoop's Karishma Tanna nominated for top honours at Asia Contents Awards & Global OTT Awards

Netflix show "Scoop" and its lead star Karishma Tanna are nominated for the Asia Contents Awards & …

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