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2 mins read
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Telugu surpasses Hindi to emerge as the highest-grossing industry
1 min read
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…
2 mins read
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
2 mins read
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
2 mins read
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Concerns related to Fake News have escalated in India since the last year
3 mins read
Indian film industry lost 24 million moviegoers to the pandemic: Ormax
As per the report, India has 122 million theatre goers at present, i.e, those who watched at least …
2 mins read
Over the top growth: OTT subscribers up 20% this year to 424 million, says Ormax
As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscript…
2 mins read
Not ‘just cricket’, football and kabbadi getting eyeballs too
India is known for cricket and cricket is known to almost the entirety of the Indian audience. And,…
3 mins read
Audiences want more sequels: SRK’s Pathaan, Jawan and Chak De hold the most franchise potential
Shah Rukh Khan’s blockbusters this year — Jawan and Pathaan — have left the audiences longing for m…
2 mins read
One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
2 mins read
Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives
Indian screenwriters are dissatisfied with their pay and credits. A report by Ormax and Tulsea stat…
2 mins read
Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey
While 26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months…
6 mins read
A hyperlocal OTT born in funding winter wants to tell stories in Indian dialects
Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call t…
3 mins read
What can ₹1 get you? 30 minutes of trailers at PVR Inox
Multiplex giant PVR Inox is trying to lure people back to the cinemas with a unique offer – watch 1…
3 mins read
SRK’s Pathaan sets a new record — over ₹200 crore collections in two days
Despite releasing mid-week on a non-holiday, Pathaan grossed ₹106 crore in worldwide box office col…
7 mins read
What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?
150 film properties across Indian film/OTT categories were analyzed through the Bechdel test to rev…
5 mins read
Theatres cross pre-pandemic gross revenue collection despite pricey movie tickets
Expensive movie tickets and F&B cost haven’t stopped cinema lovers; theatres cross pre-pandemic rev…
4 mins read
Simply put: Why has FIFA banned India and how will it impact India’s football industry?
The Under-17 Women’s World Cup was scheduled to be held across Odisha, Goa and Maharashtra in …
4 mins read
A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions
Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …
7 mins read
Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say
What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?