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Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report

Telugu surpasses Hindi to emerge as the highest-grossing industry

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2 mins read

Ormax Media launches monthly OTT brand health tracking tool

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…

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1 min read

Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report

Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…

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3 mins read

Indian film industry lost 24 million moviegoers to the pandemic: Ormax

As per the report, India has 122 million theatre goers at present, i.e, those who watched at least …

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4 mins read

Immune to OTT: The future of Indian cinema

While OTT has seen some big-ticket releases in the past one year, the future of cinema is safe, wri…

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1 min read

The 15 media brands that Indian kids trust the most: Ormax Media

These are the 15 media brands that scored the highest in terms of trust amongst Indian kids aged 6-…

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2 mins read

Over the top growth: OTT subscribers up 20% this year to 424 million, says Ormax

As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscript…

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4 mins read

Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise

Amazon’s announcement evoked mixed reactions from the multiplexes.

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2 mins read

Not ‘just cricket’, football and kabbadi getting eyeballs too

India is known for cricket and cricket is known to almost the entirety of the Indian audience. And,…

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3 mins read

Audiences want more sequels: SRK’s Pathaan, Jawan and Chak De hold the most franchise potential

Shah Rukh Khan’s blockbusters this year — Jawan and Pathaan — have left the audiences longing for m…

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One in three Indian binge watchers actually pays for content

Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…

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Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives

Indian screenwriters are dissatisfied with their pay and credits. A report by Ormax and Tulsea stat…

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2 mins read

Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey

While 26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months…

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6 mins read

A hyperlocal OTT born in funding winter wants to tell stories in Indian dialects

Shark Tank Season 2 participants and builders of Indore-based hyperlocal OTT platform STAGE, call t…

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3 mins read

What can ₹1 get you? 30 minutes of trailers at PVR Inox

Multiplex giant PVR Inox is trying to lure people back to the cinemas with a unique offer – watch 1…

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7 mins read

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

150 film properties across Indian film/OTT categories were analyzed through the Bechdel test to rev…

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5 mins read

Theatres cross pre-pandemic gross revenue collection despite pricey movie tickets

Expensive movie tickets and F&B cost haven’t stopped cinema lovers; theatres cross pre-pandemic rev…