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Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
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India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
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Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…
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Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Telugu surpasses Hindi to emerge as the highest-grossing industry
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Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Concerns related to Fake News have escalated in India since the last year
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The 15 media brands that Indian kids trust the most: Ormax Media
These are the 15 media brands that scored the highest in terms of trust amongst Indian kids aged 6-…
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One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
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Audiences want more sequels: SRK’s Pathaan, Jawan and Chak De hold the most franchise potential
Shah Rukh Khan’s blockbusters this year — Jawan and Pathaan — have left the audiences longing for m…
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Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey
While 26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months…
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Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives
Indian screenwriters are dissatisfied with their pay and credits. A report by Ormax and Tulsea stat…
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Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amazon’s announcement evoked mixed reactions from the multiplexes.
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Cinema halls may not open in India until June end
There is bad news for all those who are wishing to rush to their nearest movie theatres soon after …
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Immune to OTT: The future of Indian cinema
While OTT has seen some big-ticket releases in the past one year, the future of cinema is safe, wri…
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What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?
150 film properties across Indian film/OTT categories were analyzed through the Bechdel test to rev…