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Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Telugu surpasses Hindi to emerge as the highest-grossing industry
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Ra…
Indian film industry lost 24 million moviegoers to the pandemic: Ormax
As per the report, India has 122 million theatre goers at present, i.e, those who watched at least …
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
The top 6 metros contribute only 11% to India’s OTT universe
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Concerns related to Fake News have escalated in India since the last year
Immune to OTT: The future of Indian cinema
While OTT has seen some big-ticket releases in the past one year, the future of cinema is safe, wri…
The 15 media brands that Indian kids trust the most: Ormax Media
These are the 15 media brands that scored the highest in terms of trust amongst Indian kids aged 6-…
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amazon’s announcement evoked mixed reactions from the multiplexes.
Not ‘just cricket’, football and kabbadi getting eyeballs too
India is known for cricket and cricket is known to almost the entirety of the Indian audience. And,…
Audiences want more sequels: SRK’s Pathaan, Jawan and Chak De hold the most franchise potential
Shah Rukh Khan’s blockbusters this year — Jawan and Pathaan — have left the audiences longing for m…
One in three Indian binge watchers actually pays for content
Almost half a billion Indians (481 million, to be precise) are streaming shows on over the top (OTT…
Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives
Indian screenwriters are dissatisfied with their pay and credits. A report by Ormax and Tulsea stat…
Percentage of citizens likely to visit cinemas increased by 150%: LocalCircles survey
While 26% of respondents had been to a cinema hall or multiplex in the last 60 days i.e. the months…
What can ₹1 get you? 30 minutes of trailers at PVR Inox
Multiplex giant PVR Inox is trying to lure people back to the cinemas with a unique offer – watch 1…
What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?
150 film properties across Indian film/OTT categories were analyzed through the Bechdel test to rev…
Theatres cross pre-pandemic gross revenue collection despite pricey movie tickets
Expensive movie tickets and F&B cost haven’t stopped cinema lovers; theatres cross pre-pandemic rev…