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Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India
Oreo launches a new variant in India, its third-biggest market, to increase its consumer base
Warren Buffett 'walked in like Santa Claus' to a friend's dinner party, carrying huge teddy bears for her children
"Everyone else had this really lovely Italian dinner, he had his hamburger and Coca-Cola and I thin…
Theron Mohamed
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
'Chromatica'-Oreo-branded audio of Lady Gaga saying 'let's stay playful together' has gone viral on TikTok
The audio is taken from a feature on the Oreos website that allows people to send messages of Gaga …
Palmer Haasch
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…
Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas
Sneaker resale shop Impossible Kicks has seen a 30% rise in demand for Yeezys sneakers, including t…
Danni Santana
Android 10 currently powers over 400 million devices, has the best adoption rate
The adoption of Android 10 has been faster than any previous versions of Android yet, owing to new …
54. Will The Real Mr. Oreo Please Stand Up?
Who is responsible for the world's favorite cookie? We teamed up with Proof, from America's Test Ki…
Charlie Herman,Sarah Wyman,Ju…
Google announces lightweight OS - Android Oreo (Go Edition) in India to capture the next billion
Google is also in talks with developers especially in India to develop apps to suit the Go Edition.…
Pulse catches the pulse of Indian market, hits Rs 300 cr sales in 2 years
Pulse finds its main competitors in Parle's Mango Bite and Perfetti’s Alpenliebe, both of which hav…
Big CPG companies are facing existential threats to their businesses. Oreo and Ritz maker Mondelez is trying to stay ahead with its innovation arm, SnackFutures.
Working with VCs, PE firms, other incubators and accelerators, like Israeli food tech incubator The…
Tanya Dua
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
Oreo-maker Mondelez is bracing for Brexit - saying the pound's drop and price spikes may hurt sales of chocolate, cookies, and candy
The UK division of Mondelez is a "snacking powerhouse" that commands a large share of the chocolate…
Theron Mohamed
L'Oréal's US CMO bolts for at-home fitness startup Hydrow
Business Insider's top advertising and media stories for November 13.
Lauren Johnson
McDonald's will jump 12% as it benefits from consumers who are 'tired of their own cooking,' BofA says
A team of BofA analysts raised their price objective to $250 per share from $225, and raised their …
Emily Graffeo
The stock market is getting increasingly confused about how the US government should regulate cannabis and CBD
Even though the 2018 Farm Bill federally legalized hemp and its derivatives, the Food and Drug Admi…
Carmen Reinicke
Finding the sweet spot for your brand
Sherry Orel, CEO of Brand Connections, an independent media and marketing agency that specializes i…
The 10 Biggest Social Media Marketing Fails Of 2013
A common element to all of these mishaps is that the social media team was not listening. And liste…
Richard Feloni
The Super Bowl's Best Real-Time Marketing Moment Was Hillary Clinton's Tweet
THE REAL-TIME MARKETING SUPER BOWL: One question ahead of last night's Super Bowl was whether there…
Marcelo Ballve
Gary Vaynerchuk's 6 Secrets To Creating Great Social Content
Just because Facebook, Twitter, and Pinterest have overlapping functions doesn't mean they attract …