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4 mins read

Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India

Oreo launches a new variant in India, its third-biggest market, to increase its consumer base

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3 mins read

Warren Buffett 'walked in like Santa Claus' to a friend's dinner party, carrying huge teddy bears for her children

"Everyone else had this really lovely Italian dinner, he had his hamburger and Coca-Cola and I thin…

Theron Mohamed   


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3 mins read

'Chromatica'-Oreo-branded audio of Lady Gaga saying 'let's stay playful together' has gone viral on TikTok

The audio is taken from a feature on the Oreos website that allows people to send messages of Gaga …

Palmer Haasch   


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3 mins read

MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge

Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…

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1 min read

Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas

Sneaker resale shop Impossible Kicks has seen a 30% rise in demand for Yeezys sneakers, including t…

Danni Santana   


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1 min read

Android 10 currently powers over 400 million devices, has the best adoption rate

The adoption of Android 10 has been faster than any previous versions of Android yet, owing to new …

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25 mins read

54. Will The Real Mr. Oreo Please Stand Up?

Who is responsible for the world's favorite cookie? We teamed up with Proof, from America's Test Ki…

Charlie Herman,Sarah Wyman,Ju…   


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2 mins read

Google announces lightweight OS - Android Oreo (Go Edition) in India to capture the next billion

Google is also in talks with developers especially in India to develop apps to suit the Go Edition.…

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1 min read

Pulse catches the pulse of Indian market, hits Rs 300 cr sales in 2 years

Pulse finds its main competitors in Parle's Mango Bite and Perfetti’s Alpenliebe, both of which hav…

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3 mins read

Tanya Dua   


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6 mins read

How Parle has stood the test of time

Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands

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2 mins read

Oreo-maker Mondelez is bracing for Brexit - saying the pound's drop and price spikes may hurt sales of chocolate, cookies, and candy

The UK division of Mondelez is a "snacking powerhouse" that commands a large share of the chocolate…

Theron Mohamed   


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2 mins read

L'Oréal's US CMO bolts for at-home fitness startup Hydrow

Business Insider's top advertising and media stories for November 13.

Lauren Johnson   


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2 mins read

McDonald's will jump 12% as it benefits from consumers who are 'tired of their own cooking,' BofA says

A team of BofA analysts raised their price objective to $250 per share from $225, and raised their …

Emily Graffeo   


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5 mins read

The stock market is getting increasingly confused about how the US government should regulate cannabis and CBD

Even though the 2018 Farm Bill federally legalized hemp and its derivatives, the Food and Drug Admi…

Carmen Reinicke   


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4 mins read

Finding the sweet spot for your brand

Sherry Orel, CEO of Brand Connections, an independent media and marketing agency that specializes i…

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1 min read

The 10 Biggest Social Media Marketing Fails Of 2013

A common element to all of these mishaps is that the social media team was not listening. And liste…

Richard Feloni   


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5 mins read

The Super Bowl's Best Real-Time Marketing Moment Was Hillary Clinton's Tweet

THE REAL-TIME MARKETING SUPER BOWL: One question ahead of last night's Super Bowl was whether there…

Marcelo Ballve   


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3 mins read

Gary Vaynerchuk's 6 Secrets To Creating Great Social Content

Just because Facebook, Twitter, and Pinterest have overlapping functions doesn't mean they attract …

Alison Griswold