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<ul class="summary-list"><li>An off-duty corrections officer was arrested on charges of murder, manslaughter, and criminal possession of a weapon.</li><li>Dion Middleton fatally shot an 18-year-old on Thursday morning, New York City police said.</li></ul>An off-duty corrections officer was charged with murder hours after an 18-year-old man was fatally shot in the Bronx, New York City police said.The officer, Dion Middleton, shot the victim, Raymond Chaluisant, in the face in the early hours of Thursday morning, police said, per <a href="https://www.nytimes.com/2022/07/21/nyregion/nyc-officer-charged-fatal-bronx-shooting.html">The New York Times.</a>Middleton was arrested on charges of murder, manslaughter, and criminal possession of a weapon in connection with the shooting, police said. He pleaded not guilty and was released on bail, according to <a href="https://abc7ny.com/bead-blaster-shooting-bronx-correction-officer-arrested-charged/12066707/">ABC News</a>.Middleton, who was hired as a corrections officer in 2013, was suspended immediately without pay, said the Department of Correction's commissioner Louis Molina, per <a href="https://www.nbcnews.com/news/us-news/18-year-old-toy-gun-fatally-shot-corrections-officer-nyc-police-say-rcna39540">NBC News. </a>"These very serious charges are in no way a reflection of the officers who work to keep our city safe every day," Molina said, according to the media outlet.Chaluisant was taken to Saint Barnabas Hospital, where he was pronounced dead, NBC <keyword id="11893589" type="UNKNOWN" weightage="100" keywordseo="news" source="Orion">News</keyword> reported.Police did not describe a motive but said they found an <keyword id="13205616" type="UNKNOWN" weightage="60" keywordseo="orbeez" source="Orion">Orbeez</keyword> gun in the vehicle. Chaluisant was a passenger in the car, per ABC News.There is no evidence that Chaluisant had fired or aimed the <keyword id="14535486" type="UNKNOWN" weightage="60" keywordseo="toy-gun" source="Orion">toy gun</keyword> at anybody, police said, per The New York Times.Orbeez guns shoot soft gel beads filled with water, and, in recent months, they have become part of the <a href="https://www.npr.org/2022/03/16/1087003808/the-orbeez-challenge-is-causing-harm-in-some-communities-police-warn">TikTok #OrbeezChallenge trend.</a>Shortly after the shooting, the <a href="https://twitter.com/NYPDnews/status/1550250200807112704?s=20&amp;t=WwFxe2XAUf7QnFOHaMafXQ">New York Police Department tweeted</a> that these types of guns are forbidden in New York City."Bead Blasters shoot gel water beads propelled by a spring-loaded air pump, making them an air rifle. Air rifles are a violation in NYC &amp; are unlawful to possess," said the tweet."Violators found in possession of these will be issued a criminal summons &amp; the weapon will be confiscated," the tweet continued.Several other police departments have warned that using Orbeez toy guns could be considered criminal, <a href="https://www.insider.com/police-departments-warn-about-purported-orbeez-gun-trend-2022-2">Insider reported.</a>Chaluisant's mother told ABC News that she was in disbelief about how her son had died. "The kids were playing with water guns," she said. "They were playing with water guns. Somebody killed them."Insider contacted the NYPD for comment on Saturday morning but did not immediately receive a response.

18-year-old who had a toy gun in car shot and killed by off-duty corrections officer, police say

<ul class="summary-list"><li>Several police departments have released statements about people using <keyword id="13205615" type="UNKNOWN" weightage="60" keywordseo="gel-blasters" source="Orion">gel blasters</keyword> to shoot <keyword id="13205616" type="UNKNOWN" weightage="60" keywordseo="orbeez" source="Orion">Orbeez</keyword>.</li><li>The hashtag #orbeezgun has over 24 million views on <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword>, with similar videos popular on YouTube.</li></ul>A purported social media trend involving gel-shooting toy guns has led several police departments to warn that using the toys against others could be considered criminal.Police in <a href="https://www.facebook.com/search/top/?q=laramie%20police%20department%20orbeez">Wyoming</a>, <a href="https://www.facebook.com/search/top/?q=winters%20police%20department%20orbeez">California</a>, and <a href="https://www.facebook.com/vernal.pd/posts/309298907901912">Utah</a> have released statements in the last two weeks about people using gel blaster guns, a type of toy that fires out tiny beads, to shoot other pedestrians or property. The most popular gel beads appear to be Orbeez, a product by Spin Master, which does not sell the guns themselves. The police releases called the craze a "TikTok challenge," although Insider was unable to verify whether the purported trend grew popular on that platform. There are many popular Orbeez- and bead-gun videos on both YouTube and TikTok dating back several years. The hashtag #orbeezgun has over 24 million views on TikTok, with multiple videos of people shooting each other with the toy and others showing viewers how to make the gel balls. People can purchase gel blaster guns for $50 to $100 on Amazon, the Gel Blaster website, and many other websites. "Spin Master does not manufacture or sell gel guns or any guns that shoot Orbeez," a spokesperson for Spin Master told Insider. "Orbeez are designed for educational, creative, and sensory play and are not intended to be used as projectiles or inserted in mechanisms such as those cited."Although Orbeez is advertised as a kid's toy, several police departments said that carrying or using so-called "Orbeez guns" would be considered criminal activity. <a href="https://www.facebook.com/search/top/?q=laramie%20police%20department%20orbeez">Wyoming's Laramie Police Department</a> wrote on Facebook that these guns are "capable of inflicting injury" and discharging one "in city limits, for any age" would result in a fine of up to $750.<a href="https://www.ksl.com/article/50346423/utah-police-school-officials-warn-teens-away-from-orbeez-airsoft-gun-tiktok-challenge">Police in Tooele, Utah, told KSL.com</a> on February 10 that three bead-shooting incidents occurred at Tooele High School in early February, including one where a projectile was lobbed at a teacher and another where "a girl's arm was grazed with a pellet," police said.The recent <keyword id="11893589" type="UNKNOWN" weightage="100" keywordseo="news" source="Orion">news</keyword> reports and police warnings follow an incident in December when a 14-year-old Florida middle schooler was charged with a felony after he allegedly shot a 12-year-old with a toy blaster from a vehicle while she was walking home from school, according to the <a href="https://www.volusiasheriff.org/news/volusia-county-sheriff/sheriffs-detectives-charge-teen-with-shooting-classmate-with-toy-gun.stml">Volusia County Sheriff's Office</a> in Florida.TikTok did not respond to a request for comment.

A purported social media trend involving toy guns and Orbeez beads has stoked warnings from police in several states

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>A recent study from the Pew Research Center found that videos with keywords like "prank" or "Fortnite" in the title receive five times the views as videos without those words.&#xa0;</li><li>Reed Duchscher, president of the talent management firm Night Media, spoke to Business Insider about why this strategy works. </li><li>Night Media manages several top YouTube stars like Mr. Beast, who has a channel with 2.9 billion video views.</li><li>Duchscher told Business Insider that using keywords like "24-hours," "slime," and "challenge" in a video's title is a popular technique for driving views.&#xa0;</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories.</a></li></ul>In just the past year, YouTube star Jimmy Donaldson - more commonly known as&#xa0;Mr. Beast - has created more than 30 videos for <a href="https://www.youtube.com/user/MrBeast6000/videos?view=0&amp;sort=p&amp;flow=grid">his YouTube channel</a> that have gained over 25 million views each.Donaldson is the creator behind popular challenge videos like, "<a href="https://www.youtube.com/watch?v=nywT2SenPIo">Last To Remove Hand, Gets Lamborghini Challenge,</a>" with 40 million views, and stunts like "<a href="https://www.youtube.com/watch?v=Rmf6T_Ewt38">Tipping Waitresses With Real Gold Bars,</a>" that gained 17 million views and attracted local media attention. His channel currently has around 22 million subscribers.Viral videos like these have brought the 21-year-old's YouTube channel to an overall 2.9 billion views, with many of the videos consistently promoted to YouTube's trending page. And Donaldson uses keywords like "24-hours," "prank," and "challenge" in the title's of his videos as a way to drive views and get his videos promoted by YouTube, Donaldson's talent manager, Reed Duchscher, told Business Insider.&#xa0;Duchscher, the president of the digital talent agency Night Media, spoke to Business Insider about how using specific keywords has helped his clients drive views and overall channel success. &#xa0;<h2>Words like 'Fortnite,' 'prank,' or 'worst' get five times the views</h2>Videos mentioning words like "Fortnite," "prank," or "worst" get more than five times as many views as videos without those words, according to a <a href="https://www.pewinternet.org/2019/07/25/a-week-in-the-life-of-popular-youtube-channels/">recent report</a> from the Pew Research Center.&#xa0;<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>Most of the talent Duchscher manages, like Preston Arsement (who goes by <a href="https://www.youtube.com/user/PrestonPlayz">Preston</a> online, and has 10 million subscribers on YouTube), and Nathan of <a href="https://www.youtube.com/user/UnspeakableGaming/featured">UnspeakableGaming</a> (with 7.5 million subscribers), use this strategy as a way to get their videos promoted to the trending page on YouTube. &#xa0;&#xa0;"The reason why these popular channels are being promoted comes down to two things: high average view duration and high click-through rate," Duchscher said.&#xa0;View duration is the amount of time a viewer spent watching the video and click-through rate is how often people click on it. Using these keywords will help lure viewers into clicking on the video. And if a video delivers what it promised in the title, then it will likely have a higher watch time.&#xa0;Two popular keywords for drawing in younger views right now are "secret" or "surprise" toys, and "slime," Duchscher said.<a href="https://www.youtube.com/user/UnspeakableGaming/featured"></a> The popular kids YouTube channel, "<a href="https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w">Ryan Toys Review,</a>" is a perfect example of this. Ryan Toys' most popular video is titled, "<a href="https://www.youtube.com/watch?v=jjd-BeTX6U0">HUGE EGGS surprise Toys Challenge with Inflatable water slide</a>," and has 1.8 billion views.&#xa0;<h2>It's not clickbait</h2>The difference between what Duchscher's talent does and "clickbait," or a form of false advertisement with the purpose of attracting a viewer, is that his clients follow through with what they promise in the title, he said."If we say we are going to put a million Orbeez in the backyard, we are going to put a million Orbeez in the backyard,"&#xa0;Duchscher said, referring to Mr. Beast's <a href="https://www.youtube.com/watch?v=3TflpIllQHY">most popular video</a> with 63 million views, where Donaldson films himself and his friends placing a million Orbeez, or small "seeds" that grow 100 times their size when placed in water, in a friend's backyard.&#xa0;Some creators will use over-dramatized titles and thumbnail images to draw in viewers, but the video itself doesn't represent what's suggested.Donaldson has voiced his struggle with delivering content that appropriately matches a video's title. "Last year I scrapped almost one out of every four videos I filmed," he wrote on Twitter. "This year we've been pretty good about making videos I'm happy with but recently I've scrapped 3 massive videos that took dumb amounts of time. They all had insanely good clickbait but the content was average."&#xa0;Another popular technique creators use to draw in younger viewers is adding bright colors like neon green and yellow to a thumbnail. But although these techniques work well for kids, a creator should think about whether their content could also appeal to a broader audience, Duchscher said. Donaldson's thumbnail images don't follow this method, and instead he uses images with a "shock" and "awe" effect to drive a wider audience.&#xa0;<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>"I think that's why you see his videos get 25 million views - they appeal to a much bigger subset than just kids," Duchscher said. "That's why his videos are performing a lot better than some of these other guys on the platform."<div></div>

How YouTube star Mr. Beast, who has 22 million subscribers, maximizes video clicks with keywords and compelling images

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18-year-old who had a toy gun in car shot and killed by off-duty corrections officer, police say

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A purported social media trend involving toy guns and Orbeez beads has stoked warnings from police in several states

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How YouTube star Mr. Beast, who has 22 million subscribers, maximizes video clicks with keywords and compelling images

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