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<ul><li>A recent study by <keyword id="574638" type="COMPANY" weightage="20" keywordseo="McKinsey-Company">McKinsey &amp; Company</keyword> said that the companies that have a higher share of women in their senior management teams outshined those with few or no women. </li><li>However, the increased boardroom participation is due to a law that mandates at least one woman on every company board. </li><li>Last year, Intel claimed that it has achieved gender pay parity across the workforce. </li><li>Uber says it believes in equality and makes sure women get equal opportunity and earnings as men. </li></ul>Companies in India are striving to achieve gender parity in the workforce and boost women participation across verticals. A recent study by McKinsey &amp; Company said that the companies that have a higher share of women in their senior management teams outshined those with few or no women. In fact, research shows that over 30% of the non-technical roles are represented by women — including 11% participation in the leadership roles. “Today there are many women who are active in roles like machine operators, cab drivers, construction workers, field sales etc. The organisations have undertaken advanced skilling initiatives to improve the employability and productivity of the workforce. In fact, more organizations are now using apprenticeships to train and skill women, many also absorbing them,” Sumit Kumar, Vice President at NETAP, TeamLease told Business Insider. However, the increased boardroom participation is due to a law that mandates at least one woman on every company board. “Inclusion of women has significantly increased today, from the field to the board room. Over the last few years, regulatory interventions along with the introduction of new labour policies has been aiding this paradigm shift,” said Kumar. Here’s what TCS, Netflix, Uber and others are doing to bring more women onboard : Intel 
	
 
 
 
 
 
 
 <div type="image" title="FILE PHOTO: U.S. chipmaker Intel Corp&amp;#39;s logo is seen on their &amp;quot;smart building&amp;quot; in Petah Tikva, near Tel Aviv" msid="74534157" hostid="261" caption="&amp;lt;p&amp;gt;U.S. chipmaker Intel Corp&amp;#39;s logo is seen on their &amp;quot;smart building&amp;quot; in Petah Tikva, near Tel Aviv, Israel December 15, 2019. Picture taken December 15, 2019. REUTERS/Amir Cohen/File Photo&amp;lt;/p&amp;gt;"></div>















 Last year, Intel claimed that it has achieved gender pay parity across the workforce. Its Home to Office (H2O) hiring programme is focused at bringing the women employees back at work after a career break. The Global Gender Gap Report 2020 by the <keyword id="69007" type="COMPANY" weightage="20" keywordseo="World-Economic-Forum">World Economic Forum</keyword> (WEF) shows that women represent merely 12% of workforce in cloud computing and 26% in data and artificial intelligence. To push women in technical roles, ‘Intel Involved’ inculcates interest in STEM among girl students, thereby helping women to take up technology roles. “When I started in the technology industry over two decades ago, opportunities for women, especially at senior levels within organizations, were very few. While women have come a long way since, substantial gaps remain when it comes to gender parity. There is wider recognition of the fact that true gender parity is the key to thriving economies and societies. Technology companies are more aware than ever that a diverse workforce and inclusive culture are not just critical to their evolution but are the driving forces of their growth,” Huma Abidi, senior director at Intel Corporation. <keyword id="6370971" type="COMPANY" weightage="20" keywordseo="accenture">Accenture</keyword> 
 
 
 
 
 
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 Women represent 44% of the workforce in Accenture, globally. It was one of the first companies to measure gender ratio. The tech giant is focussed at achieving a gender balanced workforce in the next five years and having 25% women in leadership roles. It offers executive sponsorship to promote equality. The sponsors invest in learning and development of women employees, under its ‘Grow Women in Leadership’ programme. Since 2016, more than 500 women executives at senior levels in India have benefited from this global initiative. “We hire, retain and grow women to have long and fulfilling careers through a combination of investments to remove the challenges that women face with staying in work including career pathing, learning &amp; development and childcare &amp; family friendly policies,” Accenture said. Unacademy 
	
 
 
 
 
 
 
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With 37% of the total workforce as women, Uncademy says it gives utmost priority to gender equality. Unacademy an education technology platform which claims to have at least 38% women in leadership positions. It has rolled out several HR practises including an in-house wellness room equipped with comfortable bunk beds and hot water bag to enable a conducive work environment. Unacademy says it conducts yoga sessions and menstrual health and hygiene workshops also. Netflix 
	
 
 
 
 
 
 
 <div type="image" title="NETFLIX-LATINOAMERICA" msid="74534184" hostid="261" caption="&amp;lt;p&amp;gt;ARCHIVO - En esta fotografia de archivo del 4 de noviembre de 2017, el logotipo de la empresa estadounidense Netflix en la semana de videojuegos de Paris en Paris. (Foto AP/Christophe Ena, archivo)&amp;lt;/p&amp;gt;"></div>















 Global Streaming giant Netflix recently partnered with the United Nations for equality. As much as 49% of its workforce is women. “We hope that it will spread the message that realizing women’s rights means putting women front and center to achieve gender equality,” says Netflix. Uber 
	
 
 
 
 
 
 
 <div type="image" title="Jyoti Bhujade." msid="74534192" hostid="261" caption="&amp;lt;p&amp;gt;UBER&amp;lt;/p&amp;gt;"></div>















Uber says it believes in equality and makes sure women get equal opportunity and earnings as men. “We are also committed towards fostering a culture of inclusiveness and diversity. Through various initiatives and programmes, we aim to onboard more women and gender-diverse partners by devising a value proposition that offers earnings, safety and support experience to them. We would like to continue onboarding more women driver partners so that they can make a mark in the industry of mobility and earn a sustainable livelihood," Uber said. Zivame 
	
 
 
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 Zivame has about half the workforce as female for the past 2 years. With it, it also claims to have “a 50:50 ratio within their leadership team”. According to Siddharth Vishwanath, Head- Human Resources, Zivame, diversity at the leadership table helps them make strategic decisions to grow and promote merit-based talent irrespective of gender, and create superior value for stakeholders. <keyword id="6354742" type="PERSON" weightage="20" keywordseo="Flipkart">Flipkart</keyword> 
	
 
 
 
 
 
 
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 Flipkart has a diverse opportunities for its women employees. It supports employees who are working parents with its ‘Mom on Board’ programme, which is designed for new mothers to grow in a structured manner. In fact, the provision of maternity leave at Flipkart in case of adoption is same as biological mothers. “At Flipkart, several employees are working parents with children across different age groups, and many others are on their journey to embracing parenthood. As parents, they do not need to prioritise work over children, or vice versa; and we believe that with the right policies in place, working parents can achieve great success without any compromises, while bringing their ‘whole’ selves to work everyday,” said Krishna Raghavan, chief people officer (CPO) at Flipkart. Western Digital 
 
 
 
 
 
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 Western Digital, which is among the top 100 employers for women in India, helps new mothers with its mentorship programmes to assure self-confidence and development of leadership skills among its women employees. Its sponsorship programme promotes women in their career, along with various rewards and recognition. “There is a strong need for companies to have dedicated programmes for women who want to take a break during the childbirth and early development of a child. Investing in programmes for reskilling such that they can Leapstart to the workforce Is imperative. Having a fair representation of women leaders in the organisation will encourage other women employees to feel inspired in the workplace,” said Supria Dhanda, country manager and VP of <keyword id="1254279" type="COMPANY" weightage="20" keywordseo="Western-Digital-India">Western Digital India</keyword>. <keyword id="6968257" type="COMPANY" weightage="20" keywordseo="optum-global-solutions">Optum Global Solutions</keyword> Optum Global Solutions, a part of the <keyword id="241662" type="COMPANY" weightage="20" keywordseo="UnitedHealth-Group">UnitedHealth Group</keyword> encourages an inclusive ecosystem to nurture a bias-free and high-performing culture. “The increasingly competitive job market calls for focusing talent management efforts on reskilling and skill upgrading, and leveraging the diverse talent pool that is capable, yet remains untapped due to dated talent acquisition/talent development models. The writing is on the wall – organizations today simply cannot afford to overlook the potential of and the need to be inclusive and diverse,” said Sandeep Ghai, senior director human capital at Optum Global Solutions. See also: <a href="https://www.businessinsider.in/india/news/womens-day-special-from-nirmala-sitharaman-to-priyanka-chopra-here-are-the-powerful-women-who-conquered-the-headlines/articleshow/74534023.cms">Women’s Day Special : From Nirmala Sitharaman to Priyanka Chopra here are the powerful women who conquered the headlines</a>

Here’s what Netflix, Uber and others are doing to bring more women onboard

Welcome to Digital Health Briefing, the newsletter providing the latest news, data, and insight on how digital technology is disrupting the healthcare ecosystem, produced by Business Insider Intelligence.<a href="http://www.businessinsider.com/intelligence/digital-health-briefing?IR=T">Sign up and receive Digital Health Briefing free to your inbox.</a>Have feedback? We'd like to hear from you. Write me at: <a href="mailto:lbeaver@businessinsider.com">lbeaver@businessinsider.com</a>AMAZON'S PHARMA PUSH TAKES BACK SEAT TO OTHER PLANS: Amazon is setting aside its rumored efforts to distribute pharmaceuticals to US healthcare systems through Amazon Business, its business-to-business marketplace, CNBC <a href="https://www.cnbc.com/2018/04/16/amazon-business-not-selling-drugs-but-other-amazon-groups-might.html">reported</a> Monday. The e-commerce giant began reaching out to hospital executives in January to discuss transforming its marketplace from a business with a limited selection of medical supplies to a major supplier of products, <a href="https://www.wsj.com/articles/amazons-latest-ambition-to-be-a-major-hospital-supplier-1518517802">according</a> to the Wall Street Journal. The company will instead focus on distributing medical supplies to hospitals and smaller clinics. The decision isn't surprising - Amazon <a href="http://www.businessinsider.com/digital-health-briefing-amazon-to-sell-medical-devices-supplies-fda-approves-device-to-help-opioid-addicts-clinical-wearables-usage-takes-off-2017-11">canceled</a> a pharmaceutical wholesaler application for Maine in December 2017, telling regulators that it had no intention of selling drugs. It's likely the company's reasoning behind the move was driven by factors like lacking the necessary infrastructure to transport drugs and having trouble breaking ground in the firmly established pharmaceutical supplier market. And while it's possible that Amazon is simply delaying a pharma push as it develops its relationships and infrastructure, the company faces an uphill battle, making it an unlikely outcome in the near future.But Amazon's healthcare distribution ambitions aren't hinged on its pharmaceutical efforts.<ul><li>The company will continue distributing low-sensitivity medical supplies through Amazon Business. It's been supplying medical products such as glucometers, gloves, and stethoscopes for several years, CNBC notes. </li><li>At the same time, Amazon's been <a href="http://www.businessinsider.com/digital-health-briefing-amazon-is-selling-exclusive-over-the-counter-drugs-deepmind-va-partner-for-patient-health-optra-health-launches-alexa-powered-genomic-solution-2018-2">selling</a> direct-to-consumer drugs on its website under the Basic Care brand. The over-the-counter medication doesn't give Amazon a pathway to selling prescription drugs, the company said. But it could help strengthen consumers' association between Amazon and healthcare as the company continues to move into the healthcare market.</li></ul>And distribution is just one of its multiple healthcare endeavors. The company appears to be building out a full healthcare ecosystem in an effort to become a one-stop shop for health systems and patients. In the past year alone, the firm has introduced HIPAA-compliant cloud features, <a href="http://www.businessinsider.com/digital-health-briefing-amazon-to-enter-major-healthcare-partnership-apple-watch-aids-in-treating-depression-ibm-watson-shows-its-power-in-cancer-study-2017-11">entered</a> into a cloud partnership with health tech giant Cerner, <a href="http://www.alexadiabeteschallenge.com/">launched</a> a challenge to third-party companies to develop Alexa skills to help people with diabetes manage their condition, and in January it <a href="http://www.businessinsider.com/digital-health-briefing-amazon-berkshire-jpmorgan-to-launch-healthcare-company-mobile-tech-is-transforming-hospitals-omada-health-launches-new-trial-2018-1">announced</a> the creation of a healthcare company with JPMorgan Chase and Berkshire Hathaway with the ambition of solving rising healthcare costs and inefficiencies in the healthcare system.Enjoy reading this briefing? <a href="http://www.businessinsider.com/intelligence/digital-health-briefing?IR=T">Sign up and receive Digital Health Briefing to your inbox</a>.<div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="Business Insider Intelligence" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/5ad7a65acd862424008b47a5-960/bii amazons healthcare timeline.png"></a>Business Insider Intelligence</div></div></div> GOOGLE IS EXPLORING A POSSIBLE ACQUISITION OF NOKIA'S DIGITAL HEALTH BUSINESS: Nest, Google's smart home subsidiary, is one of four companies considering a bid for Nokia's digital health business, <a href="https://www.lesechos.fr/tech-medias/hightech/0301527588025-derniere-ligne-droite-pour-la-revente-de-withings-2167182.php">according</a> to Les Echos. Nokia has been seeking a resolution to its Digital Health business woes since Q4 2017. The segment is a part of Nokia Technologies that includes its line of wearables and connected thermometers and scales, and its health app. While Nokia Technologies revenue grew substantially in Q4 2017 - up 79% year-over-year (YoY), the Digital Health business was a deadweight, dragging down revenue expectations of the Nokia Technologies business, according to the company's earnings report.<div class="KonaFilter image-container float_left"><div class="image on-image"><a href="http://www.businessinsider.com/intelligence/top-5-trends-shaping-the-future-of-digital-health?IR=T&amp;utm_source=businessinsider&amp;utm_medium=DH_Briefing&amp;utm_campaign=digital-health-top-5-trends-briefing&amp;utm_term=DH_briefing"></a></div></div>A successful bid by Nest would propel Google's consumer-facing digital health efforts. While the company has taken small steps with the Google Fit app and Wear OS fitness features for smartwatches, its primary focus has been on deploying cloud and AI solutions for health systems. Google would likely aim to integrate Nokia's tech with its other smart home health offerings including the Google Home. This would also help to make Google Assistant - Google's AI voice assistant - more competitive with Amazon's Alexa. Amazon has been building up the health capabilities of its assistant for some time. It has been running a developer competition to build voice apps to help people manage chronic illness, for example.Nokia's exit from the smart health industry doesn't necessarily mean a full exit from the digital health market. The company's foray into healthcare wearables opened the door to multiple relationships with healthcare companies and provided Nokia with a "new perspective" on the healthcare space, Nokia chief strategy officer Kathrin Buvac said. As we <a href="http://www.businessinsider.com/digital-health-briefing-nokia-rethinks-its-digital-health-business-intelligent-cds-platform-gets-fda-approval-new-ata-ceo-aims-to-expand-telehealth-awareness-2018-2">reported</a> in February, if Nokia stays in health care, it's likely that the company's way forward will be as a business-to-business and licensing company. This has been massively successful in the telecom and mobile tech market - Nokia <a href="https://www.nokia.com/en_int/news/releases/2018/02/01/nokia-corporation-financial-report-for-q4-and-full-year-2017">reported</a> around $28 billion in revenue in 2017. Within healthcare, this could include offering healthcare-focused IoT and wireless solutions for hospitals and healthcare systems.OPTUM REVENUE HITS DOUBLE-DIGIT GROWTH: Optum, UnitedHealthcare's health IT and tech business, <a href="http://www.unitedhealthgroup.com/Newsroom/Articles/Feed/UnitedHealth%20Group/2018/~/media/UHG/PDF/2018/UNH-Q1-2018-Release.ashx">reported</a> 11% revenue growth year-over-year (YoY) in Q1 2018 to reach $23.6 billion. The increase was driven in part by OptumHealth's efforts to expand care delivery, digital consumer engagement, and health financial services - OptumHealth revenue grew 22% YoY, making it the fastest growing business within Optum. The company recently enabled users of its OptumBank health savings accounts to use Apple Pay, Apple's mobile wallet, when paying for specific medical services. This could become a popular payment option as consumers begin to take to digital payment options. For example, 95% of consumers would pay online if a provider's website had the option, <a href="https://www.prnewswire.com/news-releases/providers-driven-to-implement-patient-centric-financial-solutions-as-consumer-payment-responsibility-skyrockets-29-percent-black-book-survey-300542031.html">according</a> to a Black Book Research survey. UnitedHealthcare is also adding personalized videos that break down patients' claims, informing them how much they still owe. This could help to build customer satisfaction, as medical billing continues to be a major pain point for patients. Nearly a third of patients say that confusion over how much insurance will cover versus patient responsibility contributes to payment delays, <a href="https://www.televox.com/news/west-study-56-americans-delay-paying-medical-bills-cite-high-deductibles-number-one-reason-missed-payments/">according</a> to a West study cited by Televox.IN OTHER NEWS:<ul><li>The Office of the National Coordinator for Health Information Technology (ONC) is presenting an update about its precision medicine initiative, the All of Us Research Program on Wednesday.</li><li>Sword Health, a Portugal-based digital physiotherapy startup, raised almost $5 million in seed funding led by Green Innovations and Vesalius Biocapital III, TechCrunch <a href="https://techcrunch.com/2018/04/16/sword-health/">reports</a>. The company provides consumers with interactive physiotherapy exercises that are supervised remotely by physiotherapists. Sword Health plans to use the funding to develop more digital therapies and expand its product globally.</li></ul><a href="http://www.businessinsider.com/intelligence/top-5-trends-shaping-the-future-of-digital-health?IR=T&amp;utm_source=businessinsider&amp;utm_medium=ctgr&amp;utm_term=ctgr_leadgen&amp;utm_content=digitalhealth_ctgr_leadgen&amp;utm_campaign=digitalhealth_ctgr_leadgen_5-trends"></a>

DIGITAL HEALTH BRIEFING: Amazon sets aside drug ambitions - Google considers bid for Nokia's digital health business - Optum revenue hits double-digits

<div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li>Back pain is one of the most common medical problems in the US and often needs costly treatments.</li><li><a href="https://www.kaiahealth.com/?locale=en">Kaia Health</a> aims to treat people with back pain by using a multidisciplinary approach, which includes physical, educational, and psychological exercises in an app. </li><li>The company wants to increase access and lower costs for treatment. Exercises are daily for 15 to 20 minutes, and a one year subscription costs $80. </li><li>The company just raised $8 million in a funding round led by Optum Ventures, with the hope to accelerate Kaia's growth in the US, extend the platform to other types of chronic pain, and expand the amount of evidence supporting the use of the tool.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories.</a></li></ul>Back pain is one of the most common medical problems in the US. And treating it costs at least <a href="https://www.acatoday.org/Patients/Health-Wellness-Information/Back-Pain-Facts-and-statistics">$50 billion a year</a>.Roughly half of all working Americans say they have back pain symptoms each year, and it's the third most common reason for visits to the doctor's office, the <a href="https://www.acatoday.org/Patients/Health-Wellness-Information/Back-Pain-Facts-and-statistics">American Chiropractic Association (ACA) says</a>. A German company wants to address the issue and help people get better care.Konstantin Mehl founded <a href="https://www.kaiahealth.com/?locale=en">Kaia Health</a> as an app to help people with chronic back pain get consistent care at an affordable rate. The company just raised $8 million to bring the tool to the US.<h2>An app that aims to treat chronic back pain </h2>"We wanted to address, how can you better empower the user to better understand their condition and better cope with it?" Rutger Flohil, Kaia Health's US CEO, told Business Insider. Kaia's app uses artificial intelligence to help come up with treatments for people with back pain. The user answers a series of questions about their pain level and where they feel the most pain in their body. Based on their answers, the app creates a series of daily exercises targeted for the specific needs of the user. Users then use their smartphone camera to record themselves doing the workouts, and the app can give them feedback to make sure they're doing them correctly. A behavioral health coach is also available on the app for users to ask questions and speak to. The app also has educational information and mindfulness exercises, like breathing and relaxation techniques. The exercises average 15 to 20 minutes a day. The app costs $80 for a one-year subscription.The approach is multidisciplinary, tackling physical, education, and psychological aspects to treat back pain. Physical therapists and health professionals created the exercises for the app. <div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>The approach differs from more traditional methods of treating back pain, which can include medication like opioids or painkillers, physical therapy sessions, and surgery. <a href="https://www.cathrynjakobsonramin.com/">Cathryn Ramin</a>, a journalist and expert in the field of chronic back pain, said she's skeptical of the Kaia Health app because in her experience spending time with an exercise physiologist, personal trainer or podiatrist is key to recovery.Ramin said the app's focus on pain or alleviating pain is actually counterproductive. Instead, the goals should be things like picking up grandchildren from school, or doing work in the garden, Ramin said. <h2>A funding boost to enter the US healthcare market </h2>Earlier this week, Kaia announced that it raised <a href="https://www.prnewswire.com/news-releases/kaia-health-announces-8-million-in-funding-led-by-optum-ventures-300919137.html">$8 million in funding</a> led by <a href="https://www.optumventures.com/">Optum Ventures</a>, the VC arm of giant healthcare firm UnitedHealth Group. The hope is to accelerate Kaia's growth in the US, extend the platform to other types of chronic pain, and expand the supporting clinical evidence base. "Kaia Health has taken a technology-led approach to create a digital therapeutic that will make treatment more accessible to patients who need it," said <a href="https://www.optumventures.com/team/heather-roxborough">Heather Roxborough</a>, a partner at Optum Ventures. "We believe Kaia Health's digital therapeutic solutions will benefit those suffering from MSK disorders and are excited about its application in other indications."The company is headquartered in Munich, Germany and has around 275,000 users globally. Kaia wouldn't say how many are in the US. The company has raised a total of $22 million. <h2>Finding partners in the US</h2>Companies that focus on chronic health issues like diabetes, heart disease, and mental health are appealing targets for a digital therapeutics approach, since managing these kinds of diseases is closely tied to behavior. The same can be said for chronic back pain. Read more: <a href="https://www.businessinsider.com/mental-health-barriers-startups-venture-evidence-2019-6">VCs in the hottest part of healthcare explain why the time is ripe for a mental health funding boom</a><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div>Kaia Health is hoping that Optum Ventures can connect it with health plans and medical providers who might pay for the service, Flohil said. He said the company has a compelling pitch for employers too, because the app can potentially prevent missed days at the office because of back pain, and lower medical expenses for the employer. "Self-insured employers have an interest in providing better care for their employees from a financial perspective because they are taking the medical bills," Flohil said. "Back pain is the first driver of disability claims and absenteeism. They'd be a great partner for us." <h2>Digital therapeutics remains a lucrative investment opportunity</h2>Digital therapeutics, defined as software-based disease management solutions, often with a mobile app component - has become more prominent in healthcare over the last five years, according to <a href="https://www.cbinsights.com/research/digital-therapeutics-startups-expert-intelligence/">CB Insights</a>. Digital therapeutics startups raised $818 million last year across 57 deals, up from $305 million in 2015. Through the first half of this year, investors bet $380 million on startups in the space, according to CB Insights. The 2018 total was fueled by larger deals, such as the $105 million raised by diabetes company Livongo Health, which <a href="https://www.businessinsider.com/livongo-stock-price-digital-health-ipo-2019-7">later went public</a>.Read more: <a href="https://www.businessinsider.com/venture-capital-focused-on-health-tech-first-round-jumpstart-foundry-2019-8" data-analytics-position="3">VCs just bet $3.5 billion that tech will transform the future of healthcare. These are the top 9 firms making the most digital health investments.</a>In May, the journal npj Digital Medicine <a href="https://www.nature.com/articles/s41746-019-0109-x">published a study</a> that compared Kaia's app to the use of physiotherapy in combination with online education for treating back pain. Among patients who completed the study, the Kaia app did a better job of relieving pain."It's this type of evidence-based research that we want to do more," Flohil said. "It only helps to build out those partnerships."<a href="https://www.businessinsider.com/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health-3"></a>

An app that promises to treat a common and debilitating condition just got $8 million to break into the US market - and it's the latest sign of how tech is reshaping healthcare

Welcome to Digital Health Briefing, a new morning email providing the latest news, data, and insight on how digital technology is disrupting the healthcare ecosystem, produced by BI Intelligence.<a href="http://www.businessinsider.com/intelligence/digital-health-briefing" target="_blank" rel="noopener noreferrer">Sign up and receive Digital Health Briefing free to your inbox.</a>Have feedback? We'd like to hear from you. Write me at: <a href="mailto:lbeaver@businessinsider.com">lbeaver@businessinsider.com</a>2018 CES HEALTHTECH ROUNDUP: The latest advances in health technology were on full display at last week's Consumer Electronics Show (CES) in Las Vegas. At this year's show, we saw two themes: digital health innovation is no longer limited to fitness trackers and smartwatches, and the newest devices being offered are geared towards consumers taking health monitoring into their own hands. Here is a look at key healthtech products that were on display and could enable consumers to play a more active role in their own health. New consumer devices:<ul><li>Cardiomo, the digital healthcare heart monitor company, demonstrated its wearable vital monitor. The wireless monitor, which is attached to a user's chest via adhesive patches, continually collects vital data to spot potential heart abnormalities, <a href="http://www.mobihealthnews.com/content/ces-2018-running-list-digital-health-products" target="_blank" rel="noopener">according</a> to MobiHealthNews. </li><li>Lenovo, the electronics manufacturer, introduced its Vital Motorola Moto Mod, a health accessory that is attached to the back of select Motorola phones to track key vital signs, <a href="https://www.cnet.com/news/lenovo-moto-mods-hands-on-livermorium-vital/">according</a> to CNET. The Vital Moto Mod includes a proprietary finger cuff that allows users to measure their heart rate, respiratory rate, body temperature, blood oxygen levels, and blood pressure. </li><li>Oska Wellness, a consumer health technology company, <a href="https://www.prnewswire.com/news-releases/new-app-driven-device-from-oska-pulse-oska-pulse-active-300579265.html" target="_blank" rel="noopener">announced</a> a new mobile app that is capable of controlling the company's Oska Pulse Active electromagnetic field device. The device can be used to reduce muscle stiffness, relieve minor pain, and increase mobility for people who suffer chronic pain, as well as allow them to track and manage their pain via the app. </li></ul>Precision care:<ul><li>Exploragen, a DNA lifestyle company, is <a href="https://www.prnewswire.com/news-releases/exploragen-partners-with-sleepscore-labs-and-offers-free-dna-sequencing-kits-at-ces-2018-300579651.html" target="_blank" rel="noopener">partnering</a> with sleep technology company SleepScore, to launch its SlumberType DNA app. The app allows users to turn their genetic information into personalized insights to optimize sleep. </li><li>DnaNudge, the UK-based startup, is aiming to offer consumers in-store DNA tests at supermarkets, in order to help people find healthy foods tailored to their needs, <a href="http://www.bbc.com/news/av/technology-42577483/ces-2018-dnanudge-app-uses-saliva-to-recommend-what-to-eat" target="_blank" rel="noopener">according</a> to the BBC. After getting results from a rapid, in-store cheek swab genetic test, consumers can use a smartphone app or proprietary wearable device to scan food at their supermarket to see what is best for them to eat, according to their genetic makeup. </li></ul>AI DIGITAL ASSISTANT CAN HELP EMERGENCY DISPATCHERS: A Copenhagen-based digital assistant, called <a href="http://www.corti.ai/">Corti</a>, is helping Danish emergency dispatchers determine whether a patient is going through cardiac arrest, <a href="https://www.fastcompany.com/40515740/having-a-heart-attack-this-ai-helps-emergency-dispatchers-find-out?mkt_tok=eyJpIjoiTURnM01XUmxNVGxrWkdRMSIsInQiOiJNbUNqTEhaSnlIMGFnVnpHY1AzMmdzV1N4NFdZZTh4SThFemhDVkFLQmlFMmo2NFI2TVNDWGNhSVB5ZGNKTFFMY2J5QndsXC9">according</a> to Fast Company. Corti, which is also the name of the company that developed the AI, runs in the background of emergency dispatch calls and uses speech recognition software and machine learning (ML) to pick up background cues, such as breathing patterns, that allow it to determine whether a person is suffering from cardiac arrest. An early small-scale study found that the AI can diagnose cardiac arrests with 95% accuracy. That's compared to the average 73% accuracy of human dispatchers in Copenhagen. A larger study is planned. Corti demonstrates the potential of AI systems that can augment emergency services and triage - the faster and more accurately dispatchers can determine the nature of an injury, the better the outcome. For example, outside of the hospital, the chance of survival for someone in cardiac arrest decreases roughly 10% each minute. Given an early and accurate diagnosis from a digital assistant, the dispatcher might be able to coach people nearby through CPR, or even send out medical drones with defibrillators to the location, which could arrive ahead of ambulances. Corti is reportedly preparing to announce plans to expand into the US.UNITEDHEALTHCARE INTRODUCES SEVERAL DIGITAL HEALTH OPTIONS: UnitedHealthcare has unveiled several new digital health tools at the CES for members of its employer-sponsored plans, <a href="https://www.fiercehealthcare.com/technology/ces-2018-unitedhealthcare-unveils-new-tech-tools-like-apple-pay-digital-onboarding" target="_blank" rel="noopener">according</a> to FierceHealthcare. The insurance firm is enabling users of its Optum Bank health savings accounts to use Apple Pay, Apple's mobile wallet, when paying for specific medical services. This could become a popular payment option as it appears that consumers are starting to prefer digital payment options - for example, 95% of consumers would pay online if a provider's website had the option, <a href="https://www.prnewswire.com/news-releases/providers-driven-to-implement-patient-centric-financial-solutions-as-consumer-payment-responsibility-skyrockets-29-percent-black-book-survey-300542031.html" target="_blank" rel="noopener">according</a> to a Black Book Research survey. UnitedHealthcare is also adding personalized videos that break down patients' claims, informing them how much they still owe. This could help to build customer satisfaction, as medical billing is a major pain point for patients. Nearly a third of patients say that confusion over how much insurance will cover versus patient responsibility contributes to payment delays, <a href="https://www.televox.com/news/west-study-56-americans-delay-paying-medical-bills-cite-high-deductibles-number-one-reason-missed-payments/">according</a> to a West study cited by Televox.HACKER ACCESSES BILLING RECORDS OF 280,000 OKLAHOMA STATE PATIENTS: In November last year, a hacker reportedly broke into the Oklahoma State University Center for Health Sciences (OSUCHS) network gaining access to the Medicaid billing information of almost 280,000 patients, <a href="http://www.healthcareitnews.com/news/nearly-280000-medicaid-patient-records-breached-oklahoma-hack">according</a> to Healthcare IT News. OSUCHS began notifying customers January 5 and has since updated its security features. Cybersecurity is an ongoing concern for the healthcare industry. Four in five US doctors have experienced a cyberattack of some sort, <a href="https://www.healthcaredive.com/news/4-out-of-5-us-physicians-have-experienced-a-cybersecurity-attack/512848/">according</a> to a study by Accenture and the American Medical Association. Despite this, a majority of US healthcare businesses lack a cybersecurity leader. Just 15% of organizations have a designated C-suite leader to manage enterprise-wide data security efforts, <a href="https://blackbookmarketresearch.newswire.com/news/84-of-healthcare-organizations-dont-have-a-cybersecurity-leader-as-the-20110145">according</a> to a recent Black Book Research study. As more of the medical industry goes online, the impact data hacking and internal errors will have on patient records and hospital operations will continue to grow. It's becoming more important than ever that healthcare organizations and systems shore up against these threats.<div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image on-image"><a title_source="BI Intelligence" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/5a53a74ac32ae6751a8b4d9f-960/accenture future attacks.png"></a>BI Intelligence</div></div></div>In other news…<ul><li>Royal Philips, the healthtech arm of global electronics company Philips, is launching its new mobile patient monitoring solution, the IntelliVue X3, that aims to make it easier for hospital staff to access patient information and data while in transit between departments, <a href="http://hitconsultant.net/2018/01/16/philips-patient-monitoring-solution/">according</a> to HIT Consultant. Because different hospital departments often run their patient data systems independently from one another, clinicians' view of their patient's condition can be limited as they travel. Enterprise-wide solutions such as the Intellivue X3 can help to provide a continuous flow of patient information for hospital staff, supporting more accurate, and up-to-date patient data.</li><li>Wearables and remote patient monitoring may have a limited positive impact on clinical outcomes, <a href="https://www.nature.com/articles/s41746-017-0002-4.pdf">according</a> (PDF) to a newly released meta-study of 27 global control studies from 2000 to 2016. The results could dampen recent hype over the potential of wearables like Fitbits and Apple Watches to improve patient care and rehabilitation.</li></ul><div id="categorypromo"><h2>Learn more:</h2><ul><li><a href="http://read.bi/pay1">Credit Card Industry and Market</a></li><li><a href="http://read.bi/pay2">Mobile Payment Technologies</a></li><li><a href="http://read.bi/pay3">Mobile Payments Industry</a></li><li><a href="http://read.bi/pay4">Mobile Payment Market, Trends and Adoption</a></li><li><a href="http://read.bi/pay5">Credit Card Processing Industry</a></li><li><a href="http://read.bi/pay6">List of Credit Card Processing Companies</a></li><li><a href="http://read.bi/pay7">List of Credit Card Processing Networks</a></li><li><a href="http://read.bi/pay8">List of Payment Gateway Providers</a></li><li><a href="http://read.bi/pay9">M-Commerce: Mobile Shopping Trends</a></li><li><a href="http://read.bi/pay10">E-Commerce Payment Technologies and Trends</a></li></ul></div>

DIGITAL HEALTH BRIEFING: CES 2018 healthtech roundup - AI digital assistant can help emergency dispatchers - UnitedHealthcare adds new digital features

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DIGITAL HEALTH BRIEFING: CES 2018 healthtech roundup - AI digital assistant can help emergency dispatchers - UnitedHealthcare adds new digital features

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