You Searched For "openx report" and got 19 results
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2 mins read
OpenX is exploring a sale
Insider's top advertising and media stories for June 1.
Lucia Moses
3 mins read
It looks like OpenX is one of the few net profitable companies in the ad tech sector
One of the main revenue drivers this year, OpenX says, was publisher adoption of header bidding tec…
Lara O'Reilly
2 mins read
COVID-19 conspiracy sites are getting millions in ad revenue from Google and Amazon, according to a new report
Google has pledged to remove ads from sites that breach its policies on misinformation, but the rep…
Aaron Holmes
2 mins read
Handicapping Hollywood's new power players
Also: Adtech's next big deal, and how ad agencies are looking at travel.
Lucia Moses
1 min read
Inside Morgan Stanley's big growth plans for financial advisors
One of Morgan Stanley's top wealth management executives explains how the banks is growing out its …
Dan DeFrancesco,Jordan Parker…
3 mins read
Digital ad firms were already bracing for sweeping consolidation, and now the coronavirus could accelerate that
"Adtech typically sits quite far down in the payment chain, and we're going to see a horrible drop-…
Lauren Johnson
2 mins read
Marketing Cloud Startup Zeta Global is acquiring bankrupt ad-tech firm Sizmek to help marketers run campaigns with first-party data
Zeta Global is buying two parts of Sizmek's business: The RocketFuel demand-side platform that help…
Lauren Johnson
5 mins read
Google is expected to counter the DOJ's historic antitrust lawsuit with claims that it's misunderstood and faces plenty of competition
Google is expected to argue that it faces significant competition, despite its dominance in the ad …
Kate Taylor
3 mins read
Twitter is slowly delivering ads to other publishers' sites - which hints at the company's broader ambition to challenge Facebook and Google in programmatic advertising
Programmatic advertising is a massive market for both Facebook and Google but Twitter has been slow…
Lauren Johnson
2 mins read
Google defended its ad business against accusations of antitrust concerns - but its competitors say the tech giant doesn't play fairly
"We believe an open, competitive market for digital advertising increases effectiveness for adverti…
Lauren Johnson
5 mins read
Why Chinese firms keep paying big bucks for ad tech companies
The $14 billion Chinese internet display advertising market is dominated by three players: Bai…
Lara O'Reilly
3 mins read
Here's the list of companies complaining to the EU about Google's dominance of the ad tech market
Back in December, Digiday reported that media executives were concerned Google was attempting to "c…
Lara O'Reilly
2 mins read
The 10 things in advertising you need to know today
5. UBS says Snap has three critical challenges. The Wall Street firm said the company needs to scal…
Julien Rath
5 mins read
Header bidding was the latest trend in ad tech designed to take on Google - now Google has effectively stamped it out
A spokesperson for OpenX, an ad tech company that has previously credited publisher adoption of hea…
Lara O'Reilly
1 min read
The 17 best-paid people in ad tech
Methodology: Our ranking looked at SEC filings, taking account of total annual 2015 compensation, i…
Lara O'Reilly
2 mins read
There's now a ridiculous number of companies competing in the hottest area of ad tech
Other buyers had to wait in line to get their hands on this inventory - a dynamic known in web publ…
Mike Shields
3 mins read
'There's too many lookalike companies:' Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction
MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …
Lauren Johnson
2 mins read
The 10 things in advertising you need to know today
7. Vacation rental firm HomeAway's latest ad attacks Airbnb's "sharing economy." HomeAway is lookin…
Will Heilpern,Will Heilpern
1 min read
This Chart Tells You Everything You Need To Know About Ad Tech Right Now
We have yet to hear a really satisfying answer. People toss out theories that ad tech is too compli…