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<ul><li><keyword id="19945904" type="General" weightage="20" keywordseo="Ola" source="keywords" meta.keywordsubtype="org" meta.entityname="Ola" meta.hostid="261" meta.entityid="Ola">Ola</keyword> is reportedly looking to re-enter the <keyword id="19963428" type="General" weightage="20" keywordseo="quick-commerce" source="keywords">quick commerce</keyword> business.</li><li>The company is also planning to offer UPI services to customers.</li><li>The company’s earlier quick commerce service, <keyword id="22710114" type="General" weightage="20" keywordseo="ola-dash" source="keywords">Ola Dash</keyword> was shut in 2022.</li></ul> Ola tried its hand in the quick commerce business with Ola Dash but failed to crack the market and wind up operations in 2022. Amid the rising popularity of quick commerce apps such as <keyword id="20069203" type="General" weightage="20" keywordseo="Blinkit" source="keywords" meta.keywordsubtype="org" meta.entityname="Blinkit" meta.hostid="261" meta.entityid="Blinkit">Blinkit</keyword>, <keyword id="19939135" type="General" weightage="20" keywordseo="Swiggy-Instamart" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy Instamart" meta.hostid="261" meta.entityid="Swiggy Instamart">Swiggy Instamart</keyword> and Zepto, Ola is now looking to re-enter the business. According to a<a href="https://economictimes.indiatimes.com/tech/technology/ola-drawing-up-a-route-map-to-join-quick-commerce-party/articleshow/112354202.cms"> report</a> by Economic Times, <keyword id="20138354" type="General" weightage="20" keywordseo="ANI-Technologies" source="keywords" meta.keywordsubtype="org" meta.entityname="ANI Technologies" meta.hostid="261" meta.entityid="ANI Technologies">ANI Technologies</keyword>, the parent company of <keyword id="20138355" type="General" weightage="20" keywordseo="ola-cabs" source="keywords">Ola Cabs</keyword> is planning on setting up <keyword id="21641710" type="General" weightage="20" keywordseo="dark-stores" source="keywords">dark stores</keyword> to ride the quick commerce wave. <h2>What are dark stores?</h2>Dark stores are special warehouses used to fulfil online orders. They are not open to the public and are designed to make packing and shipping items fast and efficient. Dark stores are often used by grocery stores, supermarkets, and other retailers to handle the growing demand for online shopping. The term "dark" refers to the fact that these stores are not open to the public, as they are not intended for in-store shopping. <div type="Article" hostid="261" msid="112288793" title="Electric two-wheeler sales cross the 1 lakh mark after four months, Ola Electric leads the market" mstype="2" mssubtype="0"></div> According to the report, the dark stores will be operated by Ola and the company is planning on deploying robots to minimize human involvement. “It's a dark store as a service where the whole setup will be delivered with significant automation but there will be some people involved,” a source familiar with the matter told ET. <h2>Ola plans to offer UPI services</h2>It’s not just quick commerce, Ola is reportedly planning on offering UPI services to its customers. The company already has the Ola Money app, which has found few takers. The company had converted from a full wallet to a small prepaid instrument (PPI) wallet earlier this year. <keyword id="19914967" type="General" weightage="20" keywordseo="Bhavish-Aggarwal" source="keywords">Bhavish Aggarwal</keyword> is expected to talk about the company’s upcoming initiatives at an event on August 15. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/tata-curvv-ev-with-up-to-585-km-range-launched-starting-at-17-49-lakh/slidelist/112342769.cms">Tata Curvv EV with up to 585 km range launched starting at ₹17.49 lakh</a> <a href="https://www.businessinsider.in/business/auto/webstories/top-10-selling-cars-in-india-in-july-2024/slidelist/112337262.cms">Top 10 selling cars in India in July 2024 – 6 out of 10 are from Maruti Suzuki</a> <a href="https://www.businessinsider.in/stock-market/news/ola-electric-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/112319824.cms">Ola Electric IPO allotment – How to check allotment, IPO GMP, listing date and more</a>

Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart

<ul><li>During the FIFA World Cup final, the number of hourly food transactions increased to 1.7x the average. </li><li>Shah Rukh Khan-starrer Pathaan resulted in a significant 70% increase in multiplex transactions compared to the daily average. </li><li>Expenditures on flight tickets increased by 83%, while expenses on hotel accommodations almost doubled in value. </li></ul>It was the day of the FIFA World Cup final between Lionel Messi’s Argentina and France on December 18, 2022. The nail-biting match sent many nervous Indians scurrying to order food online. That day, between 8.30 PM IST to midnight, the number of hourly food transactions increased to 1.7 times the average — making it the fourth-busiest Sunday of FY23, according to a report released by Razorpay. The payment solutions provider Razorpay analysed over a billion transactions processed on its platform between April 1, 2022 and March 31, 2023 to find out how, when and what Indians spend on. The Khan-Kohli effect Matches, however, don’t always bring in the moolah. On October 23, 2022, Virat Kohli entered the Adelaide cricket ground and astounded the audience with his exceptional performance between 3.30 PM and 5.15 PM IST — a match that propelled India to the semi finals of the T20 World Cup. That day, as India held its breath, the total value of <keyword id="694150" type="General" weightage="20" keywordseo="online-payments" source="Orion">online payments</keyword> during the match fell by almost 40% as compared to the hours preceding the match. Alongwith cricket, cinema has always had the biggest influence on Indians. When Shah Rukh Khan’s much-awaited movie Pathaan was released, a large number of moviegoers left their OTT and other screens at home to get back to the silver screens. The movie grossed over ₹1,000 crore worldwide, helping multiplex transactions rise by a significant 70% as compared to the daily average. Says Rahul Kothari, chief business officer, Razorpay, "FY23 has been a year of hope, resilience, and rejuvenation for India, with a sharp growth in transactions across sectors as people rekindled old-forgotten joys of life. It also showed how Indians have embraced the digital age and how they are using new payment technologies to connect, collaborate, and transact.” Back to office, bad for broadband India's corporate sector was evidently spending more time outdoors, with co-working spaces experiencing a staggering 245% surge in transactions, and the number of payments made for cab services increasing sevenfold. However, the most significant change observed was that broadband expenditures decreased by nearly 80%. According to transactions processed on Razorpay's offline payments platform, Ezetap, spending on dining-out has increased by 2.5 times in FY23, and transaction volumes have surged 162% compared to the previous fiscal year. Offline shopping, online spending Indian consumers have returned to physical stores and have shopped extensively. According to transactions processed on Razorpay's offline payments platform, Ezetap, in-store payments have increased by 88% in value, and transactions have more than doubled in most major cities. Spending on apparel (127%), jewellery (88%), electronics (60%), and groceries (46%) have seen significant growth. The top five cities that experienced a steep increase in in-store payment volumes are Gurugram (160.93%), Pune (153.7%), Bengaluru (145%), Chennai (107.8%), and Kolkata (106%). The <keyword id="9771276" type="General" weightage="20" keywordseo="revenge-travel" source="Orion">revenge travel</keyword> trend also found its way to online transactions. Expenditures on flight tickets increased by 83%, while expenses on hotel accommodations almost doubled in value. Online travel aggregators witnessed a substantial 224% surge in transaction value.

Shah Rukh Khan, Messi, Kohli & how they influenced India’s online payment trends

<ul><li>The <keyword id="6354679" type="General" weightage="20" keywordseo="gst" source="Orion">GST</keyword> Council has levied a 28% rate to casiones, <keyword id="149956" type="General" weightage="20" keywordseo="horse-racing" source="Orion">horse racing</keyword>, etc on the amount the gaming company earns from its users. </li><li>The GST Council has recommended removing the critical distinction between game of skill and <keyword id="10751675" type="General" weightage="20" keywordseo="game-of-chance" source="Orion">game of chance</keyword>. </li><li>The decision is expected to hit the <keyword id="6422069" type="General" weightage="20" keywordseo="online-gaming" source="Orion">online gaming</keyword> industry hard and the shares of listed players has taken a nosedive. </li></ul>The online gaming industry woke up expecting a bad day on Dalal Street after the 50th GST Council announced its decision to levy a 28% GST on online gaming, along with horse racing and <keyword id="71409" type="General" weightage="20" keywordseo="casinos" source="Orion">casinos</keyword>. As expected, shares of listed players like Nazara Tech and Delta Corp took a major hit with the latter nosediving 20%. The online gaming industry stakeholders have termed the 28% GST on the full value of gaming as "irrational and egregious", saying that the move is a self goal that will kill the skilled online gaming sector in the country. <cmsannotation type="cmsannotation" annotationid="But first, what is the dispute" comment="subhead" text="But first, what is the dispute">But first, what is the dispute</cmsannotation> The main debate has been about online gaming categorisation, whether it is a game of skill or a game of chance. “The Government is saying that if it is a game of chance, it will come under the category of betting, gambling, so there will be a GST of 28% on the gross value. The industry is saying that it is a game of skill and should be liable to18% GST, not on the gross value, but only on the commission component,” explains Pratik Jain, Partner, PwC India, a professional services firm. Roland Landers, CEO of the All India Gaming Federation, said that the decision ignores over 60 years of settled legal jurisprudence and lumps online skill gaming with gambling activities. "We believe this decision by the GST Council is unconstitutional, irrational, and egregious. This decision will wipe out the entire Indian gaming industry and lead to lakhs of job losses and the only people benefitting from this will be anti-national illegal offshore platforms," reads his statement. <cmsannotation type="cmsannotation" annotationid="The impact on the online gaming industry" comment="subhead" text="The impact on the online gaming industry">The impact on the online gaming industry</cmsannotation> Experts and gaming company owners agree that this is going to adversely impact the gaming industry in a major way. “It will be interesting to see the business impact for the online gaming sector considering that this sector has been touted to have significant growth potential,” says Shilpy Chaturvedi, Partner, Deloitte India, a professional services firm. Joy Bhattacharjya, Director-General, Federation of Indian <keyword id="34077" type="General" weightage="20" keywordseo="fantasy" source="Orion">Fantasy</keyword> Sports (FIFS), says that as pointed out by FIFS and many of its members on numerous occasions, change in valuation to tax on the total consideration will cause irreversible damage to the industry, loss of revenue to the exchequer and loss of employment for lakhs of skilled engineers. “The decision will have a chilling effect on the $2.5 billion of FDI already invested by investors and jeopardise potentially any further FDI in the sector. Further, this decision will shift users to illegal betting platforms leading to user risk and loss of revenue for the government,” says Bhattacharjya. Experts say that the higher tax burden will also put a blocker on India’s expanding gaming industry, and deter the new player from entering the industry. Industry insider, Mitesh Gangar, the co- founder and director of PlayerzPot, a fantasy gaming company, says that the move will corner the gaming industry in a big way. “The overall operations will not be feasible. The high tax burden will completely restrict the cash flow, limiting a company’s ability to invest in research, innovation, expansion or survival,” he said. The government on its part has said that the move isn’t targeting any particular industry. Finance Minister Nirmala Sitharaman said, “The decisions were intensive and were taken after consultation with all the members, including those representing states like Goa and Sikkim where casinos form a key part of the tourism sector."

Online gaming industry says 28% GST makes operations unfeasible

<ul><li>As mobile phones facilitate seamless payments, <keyword id="2970472" type="General" weightage="20" keywordseo="digital-transactions" source="Orion">digital transactions</keyword> by households are estimated to cross 50% by FY26, says a Redseer report. </li><li><keyword id="237977" type="General" weightage="20" keywordseo="online-shoppers" source="Orion">Online shoppers</keyword> are expected to grow by 50% in 3 years. </li><li>UPI as payment option is expected to almost double from 350-380 million. </li></ul>The Indian <keyword id="8191146" type="General" weightage="20" keywordseo="digital-payment-ecosystem" source="Orion">digital payment ecosystem</keyword> has been swelling in the last few years but by FY26, it will grow significantly, says a report by Redseer Consultants and Pine Labs. So much so that Indian households will do half of their payments digitally in three years. Currently, 35% of payments are done via digital modes. “Customers use digital payment methods in 80% of grocery, food delivery, and travel transactions. With mobile phones facilitating seamless <keyword id="7778421" type="General" weightage="20" keywordseo="p2m-payments" source="Orion">P2M payments</keyword>, digital transactions by households are estimated to cross around 50% by FY26,” the report said. Moreover, FY26 will be a landmark year when it comes to digital payment adoption as per the report. As of FY23, 400-450 million people performed online transactions which is expected to rise to 700-750 million. Added to that, unique mobile payment users who use UPI or wallets as a digital payment mode is expected to almost double from 350-380 million now to 650-700 million in three years. “UPI has gained widespread acceptance among the masses as the most popular digital payment method. PhonePe, Google Pay, Paytm, and Cred account for over 95% of the market share,” Redseer said. Buying online, paying digitally One of the biggest boosts to <keyword id="6358577" type="General" weightage="20" keywordseo="digital-payments" source="Orion">digital payments</keyword> comes from online retail — as the act of shopping itself is going online. Moreso, Bharat i.e. India that resides beyond big towns is also taking to online shopping, increasing adoption of digital payments. “Our research suggests that online shoppers in India are expected to grow by 50% in the coming three years to reach over 30 crore by FY26, further paving the way for the reach of online payments in the country,” said Jasbir Juneja, partner at Redseer, The other popular services that people pay online for are — food delivery and mobility which is represented by cab and bike aggregators. On the other end, businesses are taking to the trend too. Around 75% of the 70 million businesses are digitally enabled. This number is expected to rise to 85% by FY26.

Indian homes expected to make half their payments digitally in 3 years

<keyword id="1042120" type="General" weightage="20" keywordseo="uber" source="Orion">Uber</keyword> on Thursday refuted a report that claimed the ride-hailing major planned to exit the Indian market and held discussions with potential buyers to sell its India business. Bloomberg reported that the US-based company explored selling the India business, but "suspended discussions after tech startup valuations cratered." In a statement shared with IANS, an Uber spokesperson said the company never explored exiting India -- not even for a minute -- and the report is "categorically false." "India is as important to Uber today as it was when we launched nine years ago. We are serving riders and drivers across more than 100 cities, hiring Indian talent aggressively, and planning for the next decade and beyond," the company spokesperson said. Uber competes with SoftBank-backed <keyword id="6354720" type="General" weightage="20" keywordseo="ola" source="Orion">Ola</keyword> in the country. Uber CEO Dara Khosrowshahi said in April that it will expand its product offerings and its team in India. "We continue to expand the product offerings for the Indian consumer. Whether it is autos, motos or high-capacity vehicles or rentals, India has always been a very big part of the Uber journey," he said during the Virtual i3 summit organised by Times Bridge. Uber aims to expand its engineering talent in India to more than 1,000 people from 700 at present, he had announced. Last month, <keyword id="2502101" type="General" weightage="20" keywordseo="uber-india" source="Orion">Uber India</keyword>'s Director of Central Operations, Nitish Bhushan, said that they are "always striving to make driving with Uber a viable and attractive option for drivers and the recent hike in fares will directly boost their earnings per trip". To remove frustration for riders and drivers alike, the company is also showing trip destinations to drivers before they decide to accept the ride. "Drivers at the Uber advisory council meeting told us they would like more flexibility around payments. We are now showing drivers the mode of payment (cash or online) before the trip starts," the company said. To make the cash or online decision irrelevant, the company has also introduced a daily pay process for drivers. With these changes, the company said that they are also reinforcing their service quality expectations with drivers, especially in areas like cancellation and ensuring AC rides. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/most-underprivileged-women-are-keen-to-start-businesses-but-lack-skills-and-financial-know-how/articleshow/92411578.cms">Most underprivileged women are keen to start businesses but lack skills and financial know-how</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tata-consumer-sees-growth-on-the-back-of-starbucks-tea-and-salt/articleshow/92410036.cms">Tata Consumer sees growth on the back of Starbucks, tea and salt</a>

Uber dismisses report that said it's planning to sell off its India business

<ul><li>Ola is investing $100 million in scooter-sharing platform <keyword id="5042995" type="UNKNOWN" weightage="20" keywordseo="Vogo">Vogo</keyword> </li><li>The investment will go into helping the company buy a fleet of 100,000 scooters. </li><li>Ola is looking to expand its services beyond cabs in India and banking on ‘last-mile connectivity.’ </li></ul>Ola is looking for a bigger share in the Indian mobility market. After expanding vigorously in the cab-sharing services in India, Ola is reportedly investing $100 million in Vogo, a platform for renting scooters. The investment will be made in tranches, according to media <a href="https://timesofindia.indiatimes.com/business/india-business/ola-commits-100m-to-scooter-sharing-co-vogo/articleshow/67154225.cms">reports</a>. Ola had earlier participated in a Series A funding round by Vogo that was aimed at raising $7 million. While Vogo has been able to fetch a considerable investment from Ola, it will reportedly continue to function as an independent start-up, reported <a href="https://www.livemint.com/Companies/rLno5nzfDNcAWjcq3H9HnM/Ola-invests-100-million-in-scootersharing-startup-Vogo.html"> LiveMint</a>. The company is planning to build a ‘multi-modal network for first-last mile connectivity’ in the country, Bhavish Bhavish Aggarwal, CEO and co-founder of Ola <a href="https://timesofindia.indiatimes.com/business/india-business/ola-commits-100m-to-scooter-sharing-co-vogo/articleshow/67154225.cms">told</a> TOI. Ola has been working aggressively to expand its reach in urban transportation. It earlier acquired a transportation information provider, Ridlr. Both Ola and Uber have been in stiff competition in the cab-rental services for a while now. While Uber also offers a similar service under the name ‘<keyword id="3269374" type="PERSON" weightage="20" keywordseo="uber-moto">Uber Moto</keyword>., However, the service does not allow customers to drive the bike themselves but only accompany an Uber driver. Vogo, which has services in Hyderabad and Bangalore, allows its customers to pick up and rent from certain areas. The problem of congestion at India’s urban cities only seems to be getting worse. Services like scooter-sharing may be a solution for urban Indians, the company hopes. Uber users were able to save nearly 40% of their time when they traveled through ‘Uber Moto,’ Quartz reported. See also: <a href="https://www.businessinsider.in/indian-online-car-rental-company-revv-says-it-will-now-let-users-keep-a-car-for-up-to-4-years-for-a-monthly-subscription-fee/articleshow/66827211.cms">Indian online car rental company, Revv, says it will now let users keep a car for up to 4 years for a monthly subscription fee</a> <a href="https://www.businessinsider.in/indias-competition-regulator-finds-uber-ola-not-guilty-of-charging-higher-prices/articleshow/66542764.cms">India's competition regulator finds Uber, Ola ‘not guilty’ of charging higher prices</a> <a href="https://www.businessinsider.in/indias-largest-online-learning-service-is-all-set-to-become-the-4th-highest-valued-indian-startup-with-a-254-billion-valuation/articleshow/66474294.cms">India’s largest online learning service is all set to become the 4th highest valued Indian startup with a ₹254 billion valuation</a>

India’s homegrown cab service company Ola is infusing $100 million into scooter-sharing startup Vogo to boost ‘last-mile connectivity’

A glimpse at your smartphone today will tell you just how many subscription-based services have pervaded our lives. Be it booking a cab, shopping, ordering food or <keyword id="15646244" type="General" weightage="20" keywordseo="booking-a-table" source="Orion">booking a table</keyword> at a restaurant, there’s always an app for that. But at some point subscription fatigue has to become a real phenomenon right? This is where <keyword id="7391793" type="General" weightage="20" keywordseo="times-prime" source="Orion">Times Prime</keyword>, the super App from Times Internet, comes into play. Rapidly rising as one of the most preferred <keyword id="15482" type="General" weightage="20" keywordseo="lifestyle" source="Orion">lifestyle</keyword> super-apps, Times Prime, offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle, brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more. The idea is simple — instead of paying for different subscription services, pay for one -- and you can access all of these at once. Celebrating Times Prime’s success In line with digital transaction industry trends, about 70% of the Times Prime app's MAUs are male users, while the rest are female. <div type="image" title="The Gourmet Table Mumbai" msid="95846724" hostid="261" sizebytes="1711755"></div>Times Prime members can access multiple apps and services with just one subscription thus delivering great ROI for members, without compromising on their experiences – precisely the reason why Times Prime has witnessed an exponential growth of 300% over the last 3 years.. According to Harshita Singh, Business Head, Times Prime, over 20,000 brand benefits are unlocked on the app daily with weekends seeing further spikes. The member base spans 18 Indian cities, with UPI (48%) being the primary mode of payment followed by credit cards (21%) and then wallets. “To sustain this growth momentum, we will continue to launch exciting benefits and experiences that are valued by the transacting digital natives in the country. We also want to continually upgrade the app experience to better showcase the new categories and to enable discovery of the range of benefits” Singh told Business Insider India in an interview. She added that while Times Prime’s users come primarily from metro cities in India, the app has been seeing increasing demand from all regions. Over-the-top (OTT) and news content are consumed often, along with services like booking cabs, restaurants, grooming and events. “When we were initially trying to get brands to buy into this concept it was hard! But there is a flywheel that exists in bundles- good brands attract more good brands. We also deliver immense value to our partners - scale, user quality, transactions, and that's why they choose to be a part of Times Prime year on year,” she said. New categories, special benefits The company is also planning to introduce new categories and add special benefits for subscribers, including top restaurants in India. A number of other OTT brands are also expected to be added, along with kids' brands, fashion, lifestyle, travel and other services. Singh said that the app was originally created with digital natives in mind, but has since progressed to high frequency use cases, even if they aren’t digital. “Currently we have a strong presence in the Online-To-Offline (OTO) space as some of Times Prime benefits and experience can only be enjoyed offline. One good example can be our Grooming &amp; Wellbeing benefits. Similar to this, our members book curated Times Prime experiences &amp; events like Purple Carpet, The Gourmet Table, History &amp; Food Walks, Photography walks, offers on tea &amp; coffee and mixology sessions on the platform to enjoy them at some of the top venues with other members. We are seeing a strong demand for this category and have a number of exclusive properties in the pipeline,” she added. The subscription business isn’t the company’s only revenue model either. “The beauty of a subscription offering is that people pay you for their own loyalty. As a platform that gives us a lot of leverage to be a launchpad for new subscriptions, D2C offerings, ticketed events, thus resulting in monetisation opportunities beyond the subscription paywall,” said Singh. Further, Singh noted that with performance marketing getting more expensive to scale now, brands can take advantage of platforms like Times Prime. Super apps like these can deliver access to a larger audience at the same time, increasing short term returns on investment and widen the reach. Disclaimer: Times Prime is part of Times Internet Limited and Business Insider is a part of Times Bridge, a company of Times Internet Limited.

Times Prime: A new gamut of elevating lifestyle for India’s youth

With <keyword id="1042120" type="PERSON" weightage="100" keywordseo="Uber">Uber</keyword> and <keyword id="6354720" type="PERSON" weightage="100" keywordseo="Ola">Ola</keyword> emerging as the leaders of the growing <keyword id="3140795" type="UNKNOWN" weightage="100" keywordseo="online-taxi-services">online taxi services</keyword> space in India, it seems <a href="http://www.businessinsider.in/Meru-Cabs-is-actually-better-off-after-Ola-and-Uber-began/articleshow/48759979.cms">Meru</a> who pioneered the industry is losing at its own game. From tying up with global companies, innovating new features on their apps to complying aggressively with government regulations, <a href="http://www.businessinsider.in/Ola-changes-tact-to-beat-Uber-at-its-game-Plans-to-invest-Rs-5000-crore-/articleshow/48970068.cms">Ola</a> and <a href="http://www.businessinsider.in/Uber-Believed-To-Be-Keen-On-Acquiring-Meru-Cabs/articleshow/46108451.cms">Uber</a> are invading the industry with cheaper travel alternatives as their main motto.
 

	In all this aggression, <a href="http://www.businessinsider.in/Meru-becomes-the-first-Indian-radio-taxi-player-to-enter-strategic-international-alliance/articleshow/49470450.cms">Meru seems to have lost out at the main idea of conception</a>. Other than going slow on innovation, its rates are much higher too. But hold it right there! The fixed rates are the best strategy that the company is betting on right now and they believe this is what is going to make them grow at a much faster rate than the others. How?
 Well, hear it from one of the most defined and aggressive CEOs of the space, <keyword id="1448760" type="UNKNOWN" weightage="100" keywordseo="Siddhartha-Pahwa">Siddhartha Pahwa</keyword>, CEO of <keyword id="108722" type="PERSON" weightage="100" keywordseo="Meru-Cabs">Meru Cabs</keyword>. 
	
		Can you give an overview of the present online taxi services space in India?
	 
	
		We analysed this industry 2007 and believed that the potential is pretty huge. We knew that a good quality transportation services is what the consumers require. The penetration of personal cars in India is very low, as low as about 5-6 %. While globally 40-50 % of the people own the personal cars. The reason is in India the cost of owning a car is significantly higher in India in terms of purchase parity. Therefore we provided taxis as a good travel solution to people. 
	 
	
		Even after eight years, the industry is growing at a pace of roughly 25 per cent. We see an organised growth at 50 percent in the next 3-5 years.
	 
	
		What are your future plans?
	 
	
		Carpooling would become very big in India. By carpooling we mean that pooling of taxi rides as well as people pooling their personal vehicles. This is the future in the next 3-5 years.
	 
	
		There are many start-ups coming up who provide carpooling services. How is that affecting your business?
	 
	
		At this point of time the industry is not looking for a loss or gain. The category is still developing and it is known to develop by people coming from unorganised sector to organised sector. Newer players coming into the market will only open up the market in a larger scale. Like any other industry, we would go through a mushrooming phase and there would be a consolidation phase of 3-5 years.
	 
	
		You rates are much higher than Ola and Uber. How do you plan to compete with them?
	 People are ready to pray the price for our product. That’s why we are seeing 35 per cent stagger in our business. We give a robust, advanced product to our consumer where a consumer can book for a taxi even 10 days in advance at fixed rates. Secondly, we have the product at the airport too. Third is our fixed pricing. So people do not see us overcharging during peak demand, like the <keyword id="3140794" type="UNKNOWN" weightage="100" keywordseo="search-pricing">search pricing</keyword> done by others. 
	
		But don’t you think if you bring down the price, there would be more growth of your company?
	 
	
		If the quality is not there, people will not use it after a point of time. 
	 
	
		What is the future of the industry?
	 
	
		Partners would develop and they would start partnerships with technological companies. We would be able to provide good technology partnerships to these players.
	 
	
		How are the current government regulations affecting the industry and what should be done?
	 
	
		Both the central and the state government believe that it is an important industry and that is why the laws have been amended at such a fast pace. There are three things that the government is very clear about and they believe these will help the industry to grow in a better and balanced manner.
	 
	
		1. They say that more individuals and micro-entrepreneurs should partner in the industry to develop this category and therefore they have opened up the industry by saying that anybody who has a car can get a taxi license and join any of the operators.
	 
	
		2. We want good safety to be deployed by the aggregator or the operator. Who is the driver, driving patterns of the driver etc must be checked by the company. That makes the company responsible for any mishaps or misconduct by the driver.
	 
	
		3. The third thing they are saying is that they want to move away from a fixed fare structure. However we will not allow a free market economy completely because we have seen in the past that consumers have been forced to pay 5x, even 10x the fares. We will give a price range and within that the dynamics of the industry has to be governed. 
	 
	
		How do you ensure the safety of the consumers?
	 
	
		We have three robust processes at place. The drivers go through four days of training, teaching them how to deal with passengers, people with special needs. There is a psychologist sitting in the panel. The customer can register a number of a known person on our app and we share details of the trip with him/her every time the customer takes a ride. There is also a ‘In case of emergency’ button in the app. If you touch the button and within 10 seconds an alarm goes in our call centres whereby we get in touch with the cab driver and passenger. The alarm also goes in the emergency number that is saved by the passenger.
	 
	
		What are your IPO plans?
	 
	
		At this point of time IPO might not be the right financial solution for the company because once you get listed the amount of pressure that is on you to disclose your company’s numbers and profitability is huge. The industry does not need this right now. This industry will need at least $1.5-$2 bn more investment to change the behaviour of the consumer markedly.
	 
	
		What is your estimated revenue growth?
	 
	
		We expect $110 m revenue at the end of this financial year.
	 

(Image credits: Indiatimes)

EXCLUSIVE: Meru CEO isn’t afraid of competition from Uber and Ola. He thinks there is enough place to co-exist

Taxi service provider <keyword id="370844" type="COMPANY" weightage="100" keywordseo="Mega-Cabs">Mega Cabs</keyword> is looking to invest Rs 500 crore in the next three years to expand its services to 20 cities, betting big on airports, railway stations and other public points of transit, according to PTI. The company, which ran into huge losses due to entry of aggregators like <keyword id="6354720" type="PERSON" weightage="100" keywordseo="Ola">Ola</keyword> and Uber, plans to revive market share with aggressive investment in technology and taking fleet size to 8,000 vehicles. "We feel by 2020 we will be in 20 cities with about 8,000 vehicles," Mega Cabs Chairman <keyword id="4161" type="PERSON" weightage="20" keywordseo="Kunal-lalani">Kunal Lalani</keyword> told PTI. The company is present in six cities, including Delhi and <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword>, with a fleet size of about 2,500 cars. When asked about investments, <keyword id="4798992" type="UNKNOWN" weightage="20" keywordseo="lalani">Lalani</keyword> said: "Investment will not only be in vehicles but also in technology and over the next three years we would look at overall investment of about Rs 500 crore." On target customers and business model, he said airports and railway stations are one of the biggest points of the business. The company, which serves corporates apart from operating in retail segment, will roll out services in Ahmedabad, Hyderabad, Chennai, Goa, and Jaipur in the first phase. When asked about the period when the company went into losses due to new entrants, Lalani said taxi aggregators enticed the drivers with such lucrative schemes that we got stuck on the road without being able to ply the vehicles and as a result utility came down from 95 per cent to 50 per cent. From 2013 onwards everybody has bled, many other radio taxi services were struggling some of them were closing, Lalani said, adding that "we have also had a fair share of losses." "Ola and Uber have also incurred losses during 2014 to 2017, so there is no way anybody could have made money," he claimed. Criticising his rivals, he said: "Ola and Uber come with a mandate and a backing of sheer money power and it challenges the basic fundamentals of business, that you must lose on every trip to make yourself so large and then recover money." He, however, acknowledged the fact the new entrants have helped in broadening the cab industry. "We appreciate that their coming into the business multiplied the industry manifold," Lalani said, adding that "we were frogs in the pond earlier and they came and said let's make it a sea." Other than Delhi and Bengaluru, the company has presence in <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>, Pune, Amritsar, and Chandigarh.

In the age of Ola and Uber, loss making Mega Cabs plans to expand

Cab aggregator Uber is planning to do away with the need of booking a cab using app and allowing customers to do so using calls and text messages. It is also considering launching cab booking service via via popular social media or chat options like WhatsApp.<keyword id="2964163" type="UNKNOWN" weightage="100" keywordseo="Apurva-Dalal">Apurva Dalal</keyword>, Uber's head of engineering told <a href="http://googleweblight.com/i?u=http://m.economictimes.com/small-biz/security-tech/technology/it-could-soon-take-just-a-ring-or-a-text-to-hail-your-uber-ride/articleshow/58938195.cms&amp;hl=en-IN">ET</a> that the company's R&amp;D centre in Bengaluru is looking for ways that would allow users to book an Uber without using the app. "In India and in other emerging markets, the application is not the only way to get an Uber, there are other ways in which we communicate in India - we call, we SMS, we WhatsApp," said Dalal.He added that using these technologies, Uber aims to making cab booking simpler for customers, like elderly citizens, who are not tech savvy and may never download the app. "We are looking at all these areas -be it people who don't want to download the app, who want to download the app but it has to be very light for them, people who are in poor network areas, and channels outside the app itself be it SMSs, chats, social media, etc," said Dalal. Other than this, Uber also wants to tap users who are active on social media. "WhatsApp is certainly very ubiquitous, so we are asking, is there a way to do something through any of these chatting channels or social network where they can book a ride directly," he added.

You could soon book an Uber with just a ring or a text

<ul><li>BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. </li><li>While consumers are still wary about ordering food, they have started trusting <keyword id="6524998" type="UNKNOWN" weightage="20" keywordseo="cab-aggregators">cab aggregators</keyword>, <keyword id="1693408" type="PERSON" weightage="20" keywordseo="shopping-apps">shopping apps</keyword> and travel planners as report shows early signs of revival </li></ul><keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword> and Nielsen Media’s latest report shows how consumers are gradually getting back to normalcy and have started relying on online services. As inter/intra-state movement restrictions relax, cab aggregators and travel planners see a good revival. During the week starting from June 26, cab aggregators saw a 6% increase in users and travel planners in metro cities, whereas travel planning apps saw 17% increase in users. <div type="image" title="barc - cabs" msid="76876227" hostid="261"></div> Online shopping saw a hike in users by 66% and e-wallets saw an increase of 78% in their users. <div type="image" title="shopping data increasse" msid="76876258" hostid="261"></div> However, consumers continue to be cautious about ordering food at large. <div type="image" title="barc - cabs" msid="76876297" hostid="261"></div> This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media. Some of the other Key Highlights of TV and Smartphone consumption report are as follows: - <ol><li>Total TV viewership in H1 2020 is 9% higher than 2019. </li><li>Total number of advertisers on TV in H1 2020 is 10% lower than H1 2019</li><li>With the onset of ‘unlock’ in June 2020, there is revival of Advertising on TV – significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020</li><li>TV viewership share for Movies, News &amp; Kids have increased in H1 2020 vs. H1 2019 - share of GEC declined from 49% to 46% due to no original programming during lockdown period</li><li>In week 26 Total TV viewership recorded 1 trillion viewing minutes (15% higher than pre-COVID). Smartphone consumption, after a peak during Lockdown Phase 2, has gradually dipped to 17.2 Bn minutes but is still 7% higher as compared to Pre-COVID.</li><li>On TV, recent weeks show growth in primetime viewership – more pronounced in South than HSM (return of original programming) – however, levels still lower than pre-COVID</li><li>On Smartphones, Social N/W and Gaming show higher consumption than Pre-COVID levels, whereas VOD mirrors the pre-lockdown levels.</li><li>With the country opening up gradually, categories like Shopping and Mobile Payments see revival, especially amongst 25+ yrs.</li><li>Cab aggregators in Metros, and Travel Planners in Tier I towns show a good revival post Unlock 1.</li><li>Chinese Apps saw a drop in usage post the Galwan attack with the ban acting as the last nail in the coffin.</li></ol>Considerations: <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;background-color:#ffff00;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;background-color:#ffff00;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">BARC India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;background-color:#ffff00;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Nielsen Smartphone Panel </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Coverage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban + Rural) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban 1 Lakh plus) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">TG </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">ALL NCCS 2+ years </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> 1. NCCS ABC 15-44 years </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> 2. Android Smartphone Users </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Time Period </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 11th Jan 2020- 31st Jan 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 13th Jan 2020 - 2nd Feb 2020 </td></tr></tbody></table>

Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival

<ul><li>The Indian government has been shutting down internet services in select parts of the country amid protests against the <keyword id="6564012" type="UNKNOWN" weightage="20" keywordseo="citizenship-amendment-act">Citizenship Amendment Act</keyword> (CAA).</li><li>The internet shutdowns have led an outcry from human activists that such measures aren’t coming down through the ‘right channels’.</li><li>The accelerated pace and expanse of the internet shutdowns also has China citing India as ‘setting an example’.</li><li>Businesses aren’t immune to the effects either as many online retailers rescheduled orders or reported a dip in sales.</li></ul>Amid the protests, violence and discord over India’s newly formed Citizenship Amendment Act (CAA), authorities have been shutting down access to the internet in selected areas to control the situation. When the internet isn’t being shut down, it’s at least being slowed down — known as throttling. Human rights activists claim that the order did not come down the ‘right channels’ making the entire exercise ‘illegal’. 
 <div type="image" title="protest2_edited" msid="72931875" hostid="261" caption="&amp;lt;p&amp;gt;Throngs of anti-CAA protests outside the Red Fort in New Delhi&amp;lt;/p&amp;gt;"></div>



 It can only be ordered by a competent authority like Union home secretary or state home secretary, but this order was not issued by them," technology lawyer Mishi Choudhary told <a href="https://telecom.economictimes.indiatimes.com/news/delhi-internet-shutdown-did-not-come-via-right-channel-digital-right-activists/72897911">ET</a>. And, this is <a href="https://www.businessinsider.in/internet-shutdowns-in-india-have-skyrocketed-but-now-the-indian-government-wants-that-to-stop/articleshow/67178243.cms">not the first time</a> that the government is being accused of using <keyword id="991379" type="PERSON" weightage="20" keywordseo="Internet-shutdown">internet shutdown</keyword> as a ‘quick fix’ solution for ‘potentially’ volatile situations. 
 <div type="image" title="protest6_edited" msid="72931857" hostid="261" caption="&amp;lt;p&amp;gt;Phone with postpaid connections finally get network access in Kashmir on 14 October 2019 after 71 days of an internet shutdown&amp;lt;/p&amp;gt;"></div>



 In fact, India has turned so infamous for it during the last few months that China — known for its strict surveillance of online activity — is citing India as an example. India’s internet shutdown shows normal practice for sovereign countries," said an editorial by Qing Qiu in <a href="http://en.people.cn/n3/2019/1217/c90000-9641267.html">People’s Daily</a> — China’s largest newspaper and a controlled entity of the country’s ruling party. Internet shutdown capital of the world The government is allowed to sanction an internet shutdown in the case of a public emergency under the Temporary Suspension of Telecom Services (Public Emergency or Public Safety) Rules, 2017. The problem is that internet shutdowns have become so common in India that it now has a reputation for being the ‘<a href="https://www.livemint.com/mint-lounge/features/inside-the-internet-shutdown-capital-of-the-world-11575644823381.html">internet shutdown capital of the world</a>’. Kashmiris had to endure a four-month-long shutdown while the networks in Assam and parts of West Bengal were sporadically cut and activated. 
 <div type="image" title="protest7_edited" msid="72931888" hostid="261" caption="&amp;lt;p&amp;gt;Parts of Kashmir remain under curfew and internet black out&amp;lt;/p&amp;gt;"></div>



 Since 2012, the internet has been shut down in India a total of 375 times and most of them have occurred during the last two years — 134 in 2018 and 103 in 2019. It means that shutting down the internet in a state of emergency should be standard practice for sovereign countries," according to the <a href="http://en.people.cn/n3/2019/1217/c90000-9641267.html">People’s Daily</a> editorial. Impact of internet shutdowns The damage of an internet shutdown isn’t restricted to missing messages on WhatsApp or an update on Instagram either. Although, Prime Minister Narendra Modi did ironically try and send out a tweet his ‘brothers and sisters in Assam’ when it was under an internet blackout. 
	<div type="twitter" handle="narendramodi" handlename="Narendra Modi" image="http://pbs.twimg.com/profile_images/1134082549041393672/QbihPzrL_normal.png" favoritecount="77241" retweetcount="15350" status="I want to assure my brothers and sisters of Assam that they have nothing to worry after the passing of #CAB. I wa… https://t.co/VPsj5t5opd" createdat="1576124902000" id="1204981291730341888"></div>



 Internet shutdowns are affecting businesses as well. Between 2012 to 2017, they cost the economy nearly $3 billion, according to an estimate by the Indian Council for Research on International Economic Relations (<a href="https://www.newindianexpress.com/business/2018/apr/26/internet-shutdown-cost-indian-economy-usd-3-billion-from-2012-17-study-1806393.html">ICRIER</a>). This time around, food delivery apps like Zomato, Uber Eats and Swiggy saw their <a href="https://timesofindia.indiatimes.com/india/cabs-to-food-e-biz-hit-by-internet-shutdown/articleshow/72920805.cms">volumes dip by 10 to 20%</a> in Delhi. Grofers, an online grocery delivery service, had to reschedule 20,000 to 25,000 of its orders in Lucknow. 
 <div type="image" title="protest1_edited" msid="72931915" hostid="261" caption="&amp;lt;p&amp;gt;Traffic comes to half as roads get blocked by anti-CAA protestors in New Delhi&amp;lt;/p&amp;gt;"></div>



 In addition the effect on businesses, this might not be the best time for the Indian government to be exercising its power in such a way with the Personal Data Protection Bill underway. The bill is currently under discussion by a joint committee after being tabled in the Parliament in its last session. There are concerns that it has too many loopholes that will give the government access to user data in the name of ‘national security’ or a ‘public emergency’ — the very same reason used to justify the many internet shutdowns across the country. See also: <a href="https://www.businessinsider.in/internet-shutdowns-in-india-have-skyrocketed-but-now-the-indian-government-wants-that-to-stop/articleshow/67178243.cms">Internet shutdowns in India have skyrocketed — but now the Indian government wants that to stop</a> <a href="https://www.businessinsider.in/All-the-countries-where-someone-managed-to-shut-down-the-entire-internet-160and-why-they-did-it/articleshow/70009168.cms">All the countries where someone managed to shut down the entire internet - and why they did it</a> <a href="http://businessinsider.in/india-accounted-for-most-number-of-intentional-internet-shutdowns-in-south-asia-2017-18-unesco/articleshow/64189016.cms">India accounted for most number of intentional internet shutdowns in South Asia 2017-18: UNESCO</a>

Indian government shut off the Internet over a 100 times in 2019 — and China is lovin' it

<ul><li>India’s largest online tutoring startup Byju’s is expected to become 4th most valued startup in the country after Paytm, Ola Cabs and OYO Rooms. </li><li>The company’s valuation is expected to be raised to ₹254 billion ($3.5 billion) by the end of the funding round with the company adding $200-300 million to its portfolio. </li><li>The company has successfully got blue- chip investors including the private equity giant General Atlantic. </li></ul>India’s largest <keyword id="23248" type="PERSON" weightage="20" keywordseo="Online-learning">online learning</keyword> startup Byju’s (Think &amp; Learn Pvt Ltd) is all set to be the 4th most valued Indian startup. It’s in the middle of a new funding round that’s <a href="https://www.livemint.com/Companies/kNyn82lsWEVRP34pbxyRsK/Byjus-may-achieve-4th-rank-in-Indias-startups-class.html">expected to raise</a> ₹14.5 million to ₹ 22 million ($200-300 million) from new investors including General Atlantic, a private equity giant. The influx of new funds are expected to increase the company’s value to ₹245 billion ($3.5 billion) making it the fourth highest valued company in the league after digital payments company Paytm, cab service provider Ola and budget hotel chain OYO Rooms. Sources close to these developments have said that private equity has inflated the valuation of the start up to an amount higher than what was expected at first. The secondary valuation is expected to happen at a lower amount since the existing investors, such as Sequoia Capital, may release a certain part of its shares or consider exiting the company altogether. Last month, the edutech startup closed the funding round gushing <a href="https://entrackr.com/2018/10/byjus-4th-most-valued-indian-startup/">$100 million</a> with the valuation reaching $2 billion mark already. It looks like the overpowering interest of the investors in the startup has lead to a valuation higher than anticipated post the closing round. Byju’s story so far Byju’s has been one of the fastest growing tech <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> in India. The company raised around $30 million from Verlinvest followed by $40 million from Tencent Holdings Ltd in July 2017, as reported by<a href="https://www.livemint.com/Companies/kNyn82lsWEVRP34pbxyRsK/Byjus-may-achieve-4th-rank-in-Indias-startups-class.html"> Mint.</a> So far, the startup has exceeded the investor expectations with its growth trajectory. The company that was originally just an offline teaching centre in Bengaluru, slowly expanded its operations online with the launch of its first app in 2015. The tutoring startup also plans to come up with apps for younger students soon. The company also acquired Vidyartha, TutorVista and Edurite last year as a mark of its growth and is ready with its fourth acquisition Math Adventures this year. By the end of FY18, the <a href="https://www.livemint.com/Companies/kNyn82lsWEVRP34pbxyRsK/Byjus-may-achieve-4th-rank-in-Indias-startups-class.html">expectation</a> is that Byju’s is only going get more lucrative. The company also claimed to have exceeded ₹100 crore monthly revenue this June and is looking forward to reach a mark of ₹1400 crore as the overall revenue. Byju Raveendran, Chief Executive, communicated to the <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/edutech-startup-byjus-quietly-turns-a-unicorn-company/articleshow/63293773.cms">Economic Times</a> that it is the fourth consecutive year that the startup has crossed 100% growth. Currently, the startup has a user base of 15 billion which includes a segment of paid users seeking education through online platforms. (Photo credit: <a href="https://www.startupstories.in/">Startup Stories India</a>)

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