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4 mins read

Best credit cards for online shopping this festive season

The festive season is here and with it, you are likely to make several purchases from e-commerce pl…

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3 mins read

Gen Z is reimagining the iconic 70s brand L'eggs

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Lauren Edmonds   


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4 mins read

Why Ralph Lauren, the all-American luxury brand, is a hit in China

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…

Maria Noyen   


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2 mins read

Nothing to wear? Bengaluru-based startup promises to deliver clothes in just 60 minutes. Here’s my experience!

Slikk aims to offer fresh collections from emerging fast fashion brands every week, along with a 60…

Business Insider Latest Story Image
3 mins read

This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.

Marc-Kwesi Farrell spent three years as a Starbucks VP. He left to launch his own rum brand, applyi…

Maria Noyen   


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13 mins read

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…

Amanda Krause   


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5 mins read

I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.

Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…

Polly Thompson   


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2 mins read

EY fired staff for an ethical breach after they watched multiple online training courses at the same time

Several of the staff who were fired told the Financial Times that they did not believe they had vio…

Polly Thompson   


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5 mins read

Shein wants to sell the supply-chain tech it used to disrupt online shopping. Retail experts say brands may have concerns.

Shein is looking to monetize its supply-chain technology, a move that could boost revenue but may e…

Madeline Stone   


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2 mins read

Brat summer is ending. Now brands are jumping on 'demure' fall.

"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…

Jordan Hart   


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2 mins read

BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids

A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…

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3 mins read

Social media's favorite fake rich kid opens up about his online persona — and his new real-life job

Does Aris Yeager really live the lifestyle of his satirical persona Louis?

William Edwards   


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3 mins read

Snapchat unveils new features to recruit more creators and land them paid brand deals

Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…

Shriya Bhattacharya   


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7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


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3 mins read

This new 'Shazam' for fashion app could change the way the world shops online

Capsule mines the entire internet to find shoppable styes to match whatever you are looking for. It…

Lakshmi Varanasi   


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2 mins read

The luxe experience: Expanding global brands to drive retail leasing in 2024

Indian brands are turning cautious with their retail expansion. Hence, the leasing in the sector is…

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2 mins read

All Indian salt and sugar brands have microplastics, notes a recent study

The highest levels of microplastics were found in iodised salt, in the form of multi-coloured thin …

PTI