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2 mins read
Advertisers are gearing up for live events again
Plus, two TV adtech giants merge and Omnicom gets more data-focused.
Lucia Moses
2 mins read
Zimmerman Advertising employees say they feel pressure to return to the office
Insider's top advertising and media stories for March 16.
Lauren Johnson
2 mins read
Procter & Gamble deals agencies another blow
Business Insider's top advertising and media stories for December 11.
Lauren Johnson
2 mins read
Ashley Graham said she only wears clothes that 'get my boob out fast enough' to breastfeed
Ashley Graham said that V-necks and button-down shirts are her "jam" now that she needs to quickly …
Eleanor Goldberg Fox
3 mins read
Quibi is paying bloggers to write about its shows to drum up some needed buzz
Here are the top media and advertising stories from Business Insider for July 28.
Lauren Johnson
10 mins read
Insiders at Omnicom agency GMMB say the workplace is rife with 'systemic' racism, where people of color are tokenized and treated like 'the help'
The agency supports progressive causes and figures, but current and former employees say it doesn't…
Sean Czarnecki
2 mins read
The ad world prepares for a return to the office
CEOs of WPP, Omnicom, and others are planning for how their workplaces will change, from smaller of…
Lucia Moses
2 mins read
DDB Mudra Group Announces a Youthful Leadership Transition
With 80% of its talent being under 40, one of India’s premier integrated marketing communications g…
4 mins read
Ad giants Omnicom and Dentsu announced layoffs and other cost-cutting measures as the pandemic blunts ad spending
No one wants to appear to be capitalizing on a crisis, but one obvious opportunity for some of thos…
Lucia Moses
4 mins read
Internal documents reveal how ad holding company giant Omnicom won the $800 million McDonald's account and used its model to pitch other advertisers
The second source said the Omnicom pitch focused heavily on its ability to respond in near-real-tim…
Patrick Coffee
6 mins read
This pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.
The Army's head of marketing, Brigadier General Alex Fink, told Business Insider his team looks to …
Patrick Coffee
2 mins read
Publicis gets a boost from its U.S. performance this quarter while Omnicom gets dragged down
Publicis' improved performance in North America was the result of several new business wins over th…
Tanya Dua
2 mins read
Tostitos Promises To Rid Your Party Of Boring Guests - Like Grandma [THE BRIEF]
Tostitos has two new commercials from Goodby Silverstein & Partners promoting its Southwest-ins…
Aaron Taube
3 mins read
Sorrell Says $25 Million Stake In AppNexus Leaves Publicis And Omnicom With 'Nowhere To Go'
On paper it appeared to be a huge bargain as WPP invested $25 million in cash for a 15% stake in Ap…
Lara O'Reilly
2 mins read
Omnicom CEO John Wren earned a 33% pay rise to $24 million in the year of its failed merger with Publicis
While Wren's take-home might seem high, it is less than half of that of WPP CEO Sir Martin Sorrell'…
Lara O'Reilly
5 mins read
Pharmaceutical companies behind weight-loss drugs are slimming down a new target: The Magnificent 7
In today's big story, we're looking at pharma companies' surging stocks and threatening tech darlin…
Dan DeFrancesco
5 mins read
I turned down a $250,000 job offer and moved to St. Barts to start a new life. I'm much happier since prioritizing my well-being over money.
Tara Nolan turned down an offer from a Big 4 consulting firm in the US to move to St. Barts and wor…
Alicia Gonzalez
2 mins read
Google cracks down on political ads
Business Insider's top advertising and media stories for January 14.
Lauren Johnson
4 mins read
Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
The industry has addressed matters of gender and racial equality, but age is still a blind spot.
Patrick Coffee
8 mins read
Trends 2022: Advertising experts tell us what to expect from 2022
Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…