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3 mins read

Omnicom is leveraging AI to optimize workflows with a virtual assistant

Omnicom, a marketing and communications company, incorporates artificial intelligence into its oper…

Freya Graham   


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2 mins read

iQOO launches a new campaign to honour Para Athletes, who make us proud by pushing boundaries and challenging odds

iQOO with this campaign, aspires to highlight the story of para-athlete legends as true game-change…

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1 min read

Omnicom Media Group has named Kartik Sharma CEO for its operations in India

​​In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, …

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4 mins read

Consumer Insights: When humans become data, how do you keep it human?

Brands know their consumers like we know our closest friends.

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4 mins read

How technology is changing the face of the advertising business

The crackdown on ad tracking and changing consumer habits are upending how advertisers market and t…

Business Insider   


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2 mins read

Ad agencies are hiring again

Insider's top advertising and media stories for May 25.

Lauren Johnson   


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2 mins read

Advertisers are gearing up for live events again

Plus, two TV adtech giants merge and Omnicom gets more data-focused.

Lucia Moses   


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2 mins read

How ad agencies are planning to return to the office

Insider's top advertising and media stories for April 8.

Lauren Johnson   


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2 mins read

CEOs steer clear of Fox News' Maria Bartiromo, sources say

Business Insider's top advertising and media stories for January 25.

Lauren Johnson   


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3 mins read

Online ad fraud isn't going away, and advertisers themselves may be part of the problem

Schemes keep getting more sophisticated, and the industry seems powerless to stop them.

Lucia Moses   


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3 mins read

Quibi is paying bloggers to write about its shows to drum up some needed buzz

Here are the top media and advertising stories from Business Insider for July 28.

Lauren Johnson   


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3 mins read

The Facebook boycott is gaining steam, but the real impact might not be felt for another year

With big-name advertisers joining the boycott, this could be the moment that actually dents Faceboo…

Lucia Moses   


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10 mins read

Insiders at Omnicom agency GMMB say the workplace is rife with 'systemic' racism, where people of color are tokenized and treated like 'the help'

The agency supports progressive causes and figures, but current and former employees say it doesn't…

Sean Czarnecki   


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2 mins read

What advertisers are saying about HBO Max's new ad-supported tier

Plus, a new holding company challenger, and where a top media investor is placing his bets.

Lucia Moses   


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2 mins read

29 execs with the most power at advertising giant Publicis

The owner of agencies Leo Burnett, MSL, and Epsilon has recently outperformed bigger rivals WPP and…

Patrick Coffee   


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3 mins read

With the TV business in flux, Omnicom is betting on Amazon and Netflix partnerships to reach TV-like audiences

Streaming services like NBC's Peacock and WarnerMedia's HBO Max give advertisers new ways to reach …

Lauren Johnson   


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8 mins read

Trends 2022: Advertising experts tell us what to expect from 2022

Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…

Lucia Moses   


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2 mins read

Read the internal memo where Publicis Groupe CEO encourages staff after a disastrous third quarter

These developments came despite a string of recent new business wins that put Publicis agencies at …

Patrick Coffee   


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3 mins read

The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

In one example, Omni can create "mood boards," said Nelson. A telecom advertiser, for example, will…

Lauren Johnson