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<ul><li><keyword id="10177413" type="COMPANY" weightage="20" keywordseo="the-khichdi-experiment">The Khichdi Experiment</keyword> by Ola Foods is one of the fastest growing brands.</li><li>The cloud kitchen brand has already crossed the landmark figure of 1 million+ orders.</li><li> Through KPL, Ola’s Khichdi Experiment continues to share the success story of the brand and advocates the melange of Cricket and Food strongly.</li></ul>The Khichdi Experiment by Ola Foods, the food-first company and a part of Ola – steps up the excitement of this ongoing IPL season with its signature Khichdi variants along with catchy anthems for each of the eight IPL teams under the new campaign <keyword id="10177414" type="COMPANY" weightage="20" keywordseo="khichdi-premiere-league">Khichdi Premiere League</keyword> 2020. The campaign aims to uphold the spirit of cricket and take the whole match-day snacking experience to a new level. With revivification in progress, in the Covid times, the Cricket world in India is enjoying the 13th season of <keyword id="1219822" type="COMPANY" weightage="20" keywordseo="The-Indian-Premier-League">the Indian Premier League</keyword> that is being played away from the shores of the nation, in the UAE. While the match-watching experience has been restricted owing to the social distancing norms, the IPL fever remains the same and the fans never fail to celebrate the potpourri of Cricket and Food. Interestingly, as people have adjusted to the new way of enjoying the match from the comfort of their homes, by offering food that is wholesome, exciting and adding on to tadka of supporting the team spirit, one can take the whole IPL experience to a new level. Every khichdi is unique in its ingredients and taste, therefore embodying the regional flavours of the state that these teams represent. From RCB’s Bisi Bele Bath to KKR’s Bengali Panch Phoran Khichdi, the KPL offers an exciting array of Khichdi variants infused with the modern twist of flavours and the excitement of Cricket. Few other notable variants includes a modern fusion such as Mumbai Indian’s Pav Bhaji Khichdi, Rajasthan Royal’s Leshun Aur Hare Pyaaz Ki Khichdi, CSK’s Sambar Khichdi, Sunrisers Hyderabad’s Khatte Dal Ki Khichdi and KXIP &amp; Delhi Capital’s Langarwali and Tadkewali Khichdi respectively. As part of this campaign, Ola Foods has also customized and curated catchy anthems for the Khichdi variant of every IPL team. Tune in to the KPL anthem and indulge in a ride of flavours supporting your team on a match day with your bowl of Khichdi. Khichdi Experiment has also launched a social media campaign ‘Apna Game, Apni Khichdi’, which is currently underway and includes fun filled engagements such as a series of contests to keep the conversation brewing between Food and Cricket. Users are creating their own videos using the khichdi anthems to show support to their favourite team. Social media is abuzz with rap karaoke, dance steps and lip sync videos featuring the team’s khichdi anthems. As India watches this IPL season from the comfort of their living room, Khichdi Experiment by Ola Foods is adding to the much needed excitement with KPL. The Khichdi Experiment by Ola Foods is one of the fastest growing brands and is the category leader in the segment. The cloud kitchen brand has already crossed the landmark figure of 1 million+ orders and is consistently rated high by consumers across all food delivery platforms. Through KPL, Ola’s Khichdi Experiment continues to share the success story of the brand and advocates the melange of Cricket and Food strongly. <div type="Youtube" id="hG9TUQTzBfI" title="Khichdi Premier League | Bengaluru Anthem" thumbUrl="https://i.ytimg.com/vi/hG9TUQTzBfI/mqdefault.jpg"></div> <div type="Youtube" id="EcoA47BSePQ" title="Khichdi Premier League | Chennai Anthem" thumbUrl="https://i.ytimg.com/vi/EcoA47BSePQ/mqdefault.jpg"></div> <div type="Youtube" id="FFXgWGCURbQ" title="Khichdi Premier League | Punjab Anthem" thumbUrl="https://i.ytimg.com/vi/FFXgWGCURbQ/mqdefault.jpg"></div> <div type="Youtube" id="e469cQZWQAY" title="Khichdi Premier League | Delhi Anthem" thumbUrl="https://i.ytimg.com/vi/e469cQZWQAY/mqdefault.jpg"></div>

Ola Food launches Khichdi Premier League to bring India's love for comfort food and cricket together

<ul><li>Reports say that Ola has shut down <keyword id="1666592" type="PERSON" weightage="20" keywordseo="Foodpanda">Foodpanda</keyword> and let go of numerous employees. </li><li>However, an Ola spokesperson said that the company remains committed to its mission of building a superior food experience to its customers.</li><li>In 2015, the company launched Ola Cafe, which only lasted for a year.</li></ul>Ola today denied media <a href="https://www.livemint.com/companies/start-ups/ola-drops-foodpanda-delivery-lays-off-several-employees-1558463350377.html">reports</a> about the ‘shutdown’ of its <keyword id="6376068" type="UNKNOWN" weightage="20" keywordseo="food-delivery">food delivery</keyword> vertical Foodpanda. “We continue to invest in expanding our facilities and kitchens, as well as our portfolio of food offerings for customers. We remain committed to our mission of building a superior food experience for millions of our customers,” said an Ola spokesperson. According to sources, Ola now has a redefined approach to food delivery with cloud kitchens – with more focus on its own brand instead of being a marketplace. With four private labels – The Khichdi Experiment, Grandma’s Kitchen, Lovemade and FLRT, sources say that Ola is actually ramping up its current 50+ cloud kitchens. The company is also looking at opening offline stores for these brands, say sources. While media reports also say that Ola has let go of numerous employees, sources say that it is hiring for its cloud kitchen business. "As part of our ongoing business repurposing initiatives, we are focused on building a portfolio of own food brands and curated food offerings through our fast expanding network of kitchens. Many of these offerings are already available in all major cities through the Ola and Foodpanda apps,” said the spokesperson. Ola had acquired Foodpanda in 2017, after its own tryst with food delivery – Ola Cafe failed. Launched in 2015, Ola Cafe shut down operations in just a year. <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/cost-cutting-is-at-top-of-the-menu-for-ola-at-foodpanda/articleshow/67717688.cms">Reports</a> have been doing the rounds since January 2019 about Ola’s rumoured to slash investments into Foodpanda. India’s food delivery industry has seen the emergence of two big players – Zomato and Swiggy. While other players like Ola and Uber, have offered food delivery along with their ride hailing services, the food vertical seems to have not taken off well because of <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/swiggy-zomato-in-top-gear-as-ride-hailing-companies-slow-down/articleshow/69405510.cms">cash burn.</a> Ola’s struggles with food delivery aside, Uber too has been barely managing to keep up with Zomato and Swiggy. In Uber’s IPO filing, it has mentioned its offering UberEats, to say that in India it competes with Swiggy and Zomato, who have a “substantial market-specific knowledge and established relationships with local restaurants, affording them significant product advantages.” See Also: <a href="https://www.businessinsider.in/ratan-tata-invests-in-ola-electric-mobility/articleshow/69199801.cms">Ratan Tata recharges Ola’s electric mobility wing – invests an undisclosed amount</a> <a href="https://www.businessinsider.in/zomato-and-swiggy-discounts-of-concern-to-indian-restaurants/articleshow/68256281.cms">In India, restaurants have a love-hate relationship with online food delivery platforms</a>

Ola denies shutting down Foodpanda, says it has a refocused approach to food delivery

New Delhi, Dec 24 () Foodpanda, owned by ride-hailing company Ola, has posted a wider loss of Rs 756.42 crore for FY19 compared to the previous fiscal, as per regulatory documents.
Pisces Eservices, which operates Foodpanda, had registered loss of Rs 227.95 crore in FY2017-18, documents filed with the Corporate Affairs Ministry and accessed by business intelligence platform Tofler showed.
However, revenue from operations and other income increased 12.2 per cent to Rs 81.77 crore in FY19 from Rs 72.84 crore in the preceding fiscal.
"The online food ordering market is a multi-billion industry and provides ample opportunity of growth. We being an early player in the online food ordering and processing market have a deep understanding of the market dynamics and the revenue and profitability levers," Foodpanda said in the filing.
It added that the management is revamping the entire process to focus on becoming leaders in food manufacturing and processing.
"To achieve this, we have built state-of-the-art kitchen infrastructure and launched various brands in different segment like shakes, khichdi, biryani, rice bowls and desserts. Our focus this year would be on further improving the customer experience and increasing our market share through a diverse and comprehensive product portfolio," it said.
This, Foodpanda said, would be supported by investment in technology, logistics and brand.
"Our understanding of consumer needs driven by data science gives us a competitive advantage in terms of customer experience, while increasing the capital efficiency," it added.
The company continues to be optimistic about the business and is hopeful of better performance with increased revenue in years to come, the filing said.
Foodpanda did not respond to emailed queries.
Tofler CEO Anchal Agarwal said Foodpanda's burn rate of Rs 756 crore over Rs 82 crore of revenues is one of the highest among Indian startups.
"The significant increase in expenses from the last year is contributed by discounts provided and delivery charges incurred. It is interesting to note that the company has incurred delivery charges of Rs 267 crore compared to its revenues of Rs 82 crore. The discount expenses were to the tune of Rs 137 crore (that's nearly 1.5x of revenues)," she said.
Agarwal said Foodpanda's decision to build out cloud kitchen brands "makes sense in light of the surging expenses the company seems to have incurred in the previous year".
"They have also infused USD 100 million in form of debt in the company," she added. SR SR BAL
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Foodpanda losses widen to Rs 756.4 cr in FY19, co optimistic over higher revenue

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Ola Food launches Khichdi Premier League to bring India's love for comfort food and cricket together

BI India Partner

Ola denies shutting down Foodpanda, says it has a refocused approach to food delivery

Sanchita Dash

Foodpanda losses widen to Rs 756.4 cr in FY19, co optimistic over higher revenue

PTI

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