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<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Moran Yacht &amp; Ship</span></p></div><p></p></div></div></p><p>The Okto yacht is one of the 46 superyachts that was on display at this year's Monaco Yacht Show, which concluded last week.</p><p>With dark wood features and white furniture, the $60 million superyacht has a modern and relaxed look to it.</p><p>Scroll down for a peak inside:</p>

A rare look inside a $60 million yacht that has a massive swimming pool and helipad

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>BuzzFeed Editor-in-chief Ben Smith sent a memo today to employees outlining how to talk about Donald Trump on social media.<p>Smith noted that, while employees&#xa0;<span>should avoid being "political partisans on social media," they shouldn't mince words about Donald Trump.&#xa0;</span></p><p>In the memo, Smith wrote that because Trump&#xa0;is&#xa0;"out there saying things that are false and running an overtly anti-Muslim campaign," that it's OK&#xa0;to talk about Trump in a way that is similarly unfiltered.</p><p>"It is, for instance, entirely fair to call him a mendacious racist," Smith wrote, saying the news team's reporting is "rooted in facts, not opinion; these are facts."</p><p>News outlets all over the world have been scrambling to cover Trump's run for the White House&#xa0;- which has likely been one of the most unorthodox presidential election campaigns in history.</p><p>The GOP frontrunner has publicly refused to be hemmed-in by party <keyword id="6358883" type="PERSON" weightage="100" keywordseo="Politics">politics</keyword> - <a href="http://www.businessinsider.com/donald-trump-celebrity-feuds-2015-8">as has been shown many times</a> since he launched his campaign in June.</p><p>Here's Ben Smith's memo:</p><p><div></div></p><p class="embed-spacer">&#xa0;</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/tv-host-cut-off-trump-2015-12">A TV news host cut off Donald Trump and cut to a commercial break after things got heated</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="MyeWRleToLWTlywpMNbZucJBBFyYFWT5" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

BuzzFeed tells its employees it's fair to call Donald Trump a 'mendacious racist'

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>Starbucks will go down in history books as the brand that made it OK&#xa0;to charge more than $2 for a cup of coffee. But its reputation as a higher-end coffee shop has faded and the company is now focusing its efforts on winning it back.<p>Howard Schultz <a href="http://www.businessinsider.com/starbucks-ceo-howard-schultz-steps-down-2016-12">announced</a> last week&#xa0;that he would step down as CEO in April to focus on building the company's ultra-premium Roastery and Reserve brand.&#xa0;</p><p>Since he joined Starbucks in the 1980s, Schultz has&#xa0;modeled locations after Italian espresso bars. Starbucks sought to become the "third place" in your life where you would go to simply hang out and socialize.</p><p>"Starbucks is a destination. Starbucks is a sense of community," Schultz said at the company's Investor Day on Wednesday. "We have become the third place between home and work, all over the world."</p><p>But since it opened its first shop in Seattle in 1971, Starbucks has become ubiquitous, with more than 24,000 stores around the world. And that ubiquity has started to threaten its upscale brand. In a sense, Starbucks has gotten too basic.</p><p><a href="http://www.urbandictionary.com/define.php?term=Basic"></a>"Basic," according to&#xa0;<a href="http://www.urbandictionary.com/define.php?term=Basic">Urban Dictionary</a>&#xa0;is "an adjective used to describe any person, place, activity involving obscenely obvious behavior, dress, action. Unsophisticated. Transparent motives." Describing someone as basic "has come to mean liking the things everyone else likes," Fashionista writes. And that's not necessarily a good thing.</p><p>Fashionista&#xa0;<a href="http://fashionista.com/2015/01/business-basic-bitches">describes Starbucks</a>&#xa0;as a core basic brand that joins the likes of the North Face, Lululemon, and Michael Kors. Sweet Starbucks beverages, like its signature Pumpkin Spice Latte, are most closely associated with the pejorative term.</p><p>This is just one of countless Starbucks&#xa0;posts on social media sporting the hashtag "basic":</p><p><div>    </div></p><p><span>Widespread popularity is the "kiss of death for trendy ... brands, particularly those positioned in the up-market younger consumer sectors," industry expert Robin Lewis wrote</span> <a href="http://therobinreport.com/the-coming-crash-of-michael-korstake-it-to-the-bank/"><span>in his blog</span> </a><span>in 2014.</span></p><p><span><span>Lewis was discussing fashion, but the same idea applies to Starbucks.&#xa0;</span></span></p><p>When Schultz&#xa0;last stepped down as CEO in 2000, one of the<a href="http://www.businessinsider.com/last-time-schultz-stepped-down-as-starbucks-ceo-2016-12"> company's biggest struggles </a>was that the Starbucks brand had become&#xa0;diluted by its own ubiquity.&#xa0;</p><p><span><span>To continue to grow and maintain its coffee-snob approved status, the chain needs to make an active effort to retain its premium reputation - which&#xa0;seeme to be what Schultz is trying to do as he&#xa0;shifts his focus to Starbucks' higher-end Roastery and Reserve lines.&#xa0;</span></span></p><p><span><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></span></p><p><span><span>Starbucks said it is planning to open 20 to 30 Roasteries, which are the company's tourist-friendly locations that serve expensive drinks like the $10 Nitro Cold Brew Float and roast coffee in-house. One currently exists in Seattle and five more are in the works around the world.</span></span></p><p><span><span>Roasteries are, in Schultz's words, the "Willy Wonka of coffee." Roasteries in New York City and Shanghai are planned to be twice the size of Seattle's&#xa0;15,000-square-foot location. Shanghai's location will feature&#xa0;a "world of tea," while New York's will have&#xa0;a&#xa0;45-foot long spirit and mixology bar.&#xa0;</span></span></p><p><span><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></span></p><p>The company also plans to open&#xa0;roughly 1,000 Reserve stores, which will be just like Roasteries minus the actual roasting facilities. Reserve stores will serve up&#xa0;small-batch coffee and a menu of food made&#xa0;in-house.&#xa0;</p><p>Starbucks also wants 20% of all its stores&#xa0;to have a Reserve Bar, which will serve more exotic, small-batch blends made&#xa0;in a wider variety of preparation methods.</p><p>Schultz and Starbucks' goal with the Roasteries, as well as the Reserve line, is to create a "halo effect," elevating the entire Starbucks brand.</p><p>So, while Starbucks will continue to serve is popular&#xa0;<span>Pumpkin Spice Latte each fall, the company is making a lot of changes in the form of&#xa0;<span>$10 cocktails and fresh-baked food</span>&#xa0;in an attempt to shed its basic image.&#xa0;</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/taste-test-kfc-popeyes-fried-chicken-fast-food-restaurants-2016-12">We compared Popeyes and KFC fried chicken - here's the verdict</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="kzZ2puNTE6m5oBt_qCGTzaBb52qX7EBM" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "okto" and got 3 results

A rare look inside a $60 million yacht that has a massive swimming pool and helipad

Danielle Muoio

BuzzFeed tells its employees it's fair to call Donald Trump a 'mendacious racist'

Bryan Logan

The future of Starbucks depends on fixing its 'basic' image problem

Kate Taylor

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