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1 min read

Farhan Akhtar, Shibani Dandekar team up for Netflix series 'Dabba Cartel'

Filmmaker Farhan Akhtar and his wife, actor Shibani Dandekar are joining hands for "Dabba Cartel", …

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2 mins read

Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad

Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a ste…

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11 mins read

Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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4 mins read

Confessions: Living the new normal

Krishnakant Mishra, Branded Content Lead, Ogilvy Mumbai shares how he is adapting to the new normal.

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3 mins read

Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah

The new campaign will be brought to life through a TV commercial and with creative digital interven…

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2 mins read

BSA Ladybird celebrates its 25 years with a new campaign

The campaign encapsulates what it means to be a Ladybird girl

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8 mins read

Trends 2022: Where advertising is headed in the year to come

Our creative experts tell us what to expect from 2022

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6 mins read

Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'

The brand’s proposition of fresh breath confidence will be at the core of the digital films

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4 mins read

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…

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6 mins read

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s

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2 mins read

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

Dentsu India initiated the formation of a new structure for its Creative service line in June this …

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3 mins read

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist

The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.

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7 mins read

Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India

The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…