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2 mins read

Center Fresh aims to position itself as an enabler of confidence that helps to speak your heart out with latest ad

Center fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a ste…

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2 mins read

HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy

The campaign tries to draw attention to the seriousness of mixed waste disposal and need for immedi…

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3 mins read

Fanta launches a new campaign featuring Kartik Aaryan for its new offering, Apple Delite

The addition of this flavor by Fanta will enhance the brand portfolio in India to a two-flavor range

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11 mins read

Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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2 mins read

Amazon Prime's new ad showcases the impact great content has on viewers’ lives

The new campaign highlights the endless possibilities that start with entertainment

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3 mins read

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things

The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…

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3 mins read

Thums Up launches a new campaign 'Toofan', featuring Jasprit Bumrah

The new campaign will be brought to life through a TV commercial and with creative digital interven…

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2 mins read

BSA Ladybird celebrates its 25 years with a new campaign

The campaign encapsulates what it means to be a Ladybird girl

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2 mins read

Tara Sutaria to be the face of Savlon Glycerin Soap

The film draws a parallel using creative visuals to depict softness of skin in everyday life

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8 mins read

Trends 2022: Where advertising is headed in the year to come

Our creative experts tell us what to expect from 2022

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6 mins read

Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'

The brand’s proposition of fresh breath confidence will be at the core of the digital films

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8 mins read

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign

Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong

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4 mins read

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…

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2 mins read

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women

The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the n…