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Nykaa's new ad tells the story of a bike stuntwoman, mountaineer mom, hijabi rapper, transgender doctor, STEM entrepreneur and chessmaster
Be the star of your own story, says Nykaa in its new commercial
The cost of selling its IPO has eroded nearly all of Nykaa's profit
Beauty and fashion ecommerce platform Nykaa — which wowed the Indian investors with its stellar deb…
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
D2C brand Plum ropes in Mithila Palkar as brand ambassador
The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…
Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
The campaign kick-starts with the release of Gunjan Saxena: The Kargil Girl on Netflix, Janhvi Kapo…
How Indian brands tried to win their consumers’ hearts this Valentine’s Day
Best Valentine's Day ads of 2021
Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative
The football icon has signed an agreement with the edtech company to promote the cause of equitable…
Facebook users are reportedly facing problems accessing the Ads Manager
DownDetector, an online website outage monitoring platform, showed that most of the outage repor…
Pakistan's FDI plunges 52% in four months says a Dawn report
On Monday, the Pakistan State Bank issued the latest data, showing the FDI fell to USD 348.3 millio…
ANI
FIR against BharatPe co-founder Ashneer Grover, his wife, family
New Delhi, The Economic Offences Wing of the Delhi Police has filed an FIR against former Bharat…
PTI
Explained: How video commerce is helping online shoppers try before they buy
Explained: How video commerce is helping online shoppers try before they buy
In the funding winter, only four companies turn unicorns in the June quarter
The ongoing funding winter has already caused a slowdown in the unicorn creation trend of India. On…
Brands celebrate different hues of India this Holi
Holi brings with it a yearning for home, for spending time with your loved ones.
Here’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far
Here why it’s best to stay away from these loans than fall into debt trap
Do you like having high-end phones, expensive gadgets and feel good about it among the crowd even i…
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry
Why WhatsApp marketing could be the next big thing for digital marketers
The launch of WhatsApp ads might soon change the game, we find out how.