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2 mins read
Government issues guidelines to guard against fake reviews of products
The government on Monday issued comprehensive guidelines to guard consumers from fake online review…
3 mins read
Nykaa’s Falguni Nayar explains why many investors don’t choose to invest in women-led businesses
Falguni Nayar, the founder and chief executive of online cosmetics platform Nykaa, explained that t…
3 mins read
The cost of selling its IPO has eroded nearly all of Nykaa's profit
Beauty and fashion ecommerce platform Nykaa — which wowed the Indian investors with its stellar deb…
2 mins read
Nykaa's rival Purplle raises $38 million from Pantaloon’s CEO, Sequoia
According to the regulatory filings, Purplle has approved the allotment of 5608 Series D1 pref…
3 mins read
Looking to invest in Nykaa’s IPO? Here’s what analysts are saying
Nykaa’s initial public offering (IPO) opens for bidding on Thursday (October 28) and it is one of t…
3 mins read
Soon-to-be listed Nykaa plans to expand to Middle East and the UK
Beauty and fashion ecommerce platform Nykaa — which will launch its initial public offering (IPO) l…
3 mins read
Nykaa plans to go ‘aggressive’ with its retail store network, a vertical that contributes less than 10% to its revenue
Nykaa’s initial public offering (IPO) is one of the most sought after events in the Indian startup …
7 mins read
Nykaa vs ITC memes are hilarious but it may not be the right comparison
Social media is buzzing with memes asking why Nykaa, a fashion retailer with an annual profit of ₹6…
2 mins read
Half a billion dollar worth Purplle is now taking the next step to take on Nykaa
Cosmetics and personal care products ecommerce platform Purplle, which competes with Falguni Nayar-…
1 min read
Facebook users are reportedly facing problems accessing the Ads Manager
DownDetector, an online website outage monitoring platform, showed that most of the outage repor…
2 mins read
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
Snapchat ad format
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
8 mins read
The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
Samir Modi, Founder & Managing Director at Colorbar Cosmetics talks to us about the brand journey
1 min read
Bollywood star Katrina Kaif invests in Nykaa – a year after she launched her own beauty line on the e-commerce platform
Kaif’s investment comes through a secondary transaction.
5 mins read
Crypto ads in India will need come with a ‘high risk’ disclaimer from April 1
The Advertising Standards Council of India (ASCI) has set new guidelines for crypto ads in the coun…
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
8 mins read
How Indian brands tried to win their consumers’ hearts this Valentine’s Day
Best Valentine's Day ads of 2021
5 mins read
Brands celebrate different hues of India this Holi
Holi brings with it a yearning for home, for spending time with your loved ones.
2 mins read
Tech firms TCS, Accenture, Cognizant lead LinkedIn's top large companies list
Tata Consultancy Services has topped the LinkedIn's latest list of top companies to work for in Ind…
PTI
6 mins read
New India’s greatest wealth creators are 90s babies, born without a silver spoon
This millennium’s wealth creation story is written by startups — well mostly. According to a report…