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<ul class="summary-list"><li>President Donald Trump berated a female reporter's "nasty tone" after she asked him to clarify comments made by his son-in-law and White House advisor Jared Kushner the previous day.</li><li>CBS News' Weijia Jiang asked Trump to explain Kushner's apparent assertion the day before that the Strategic National Stockpile was not intended for the states to use, but rather the federal government.</li><li>The stockpile was established to supplement states' medical supplies during a health crisis or biochemical attack.</li><li>"It's such a basic simple question and you try and make it sound so bad," Trump said, adding, "You ought to be ashamed."</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>President Donald Trump berated reporters at a Friday evening briefing of the White House coronavirus task force for asking him to clarify confusing statements made by Jared Kushner, a White House advisor and his son-in-law, at a news conference the previous day.CBS News' Weijia Jiang asked Trump to explain Kushner's apparent assertion that the Strategic National Stockpile, a national supply of pharmaceuticals and medical equipment reserved for a health crisis, was intended for the federal government but not for the states.Kushner had said Thursday that "the notion of the federal stockpile was it's supposed to be our stockpile - it's not supposed to be state stockpiles that they then use."It was Kushner's assertion that the resource was "our stockpile" that caused confusion, as it seemed to imply that the stockpile was not meant for states to use, even though the program was in fact intended to supplement states' supplies during a health or biochemical crisis, <a href="https://www.washingtonpost.com/politics/2020/04/03/jared-kushner-stands-trump-proceeds-offer-very-trumpian-claim-about-stockpiles/">as The Washington Post explained.</a><a href="https://www.washingtonpost.com/politics/2020/04/03/jared-kushner-stands-trump-proceeds-offer-very-trumpian-claim-about-stockpiles/"></a>White House reporters sought clarity from Trump several times about Kushner's remarks over the course of the briefing, but when Jiang read Kushner's quote to the president, he grew confrontational."Why are you asking?" Trump responded before she could finish her question, claiming it was a "gotcha" question."You know what 'our' means? United States of America that's what it means," Trump continued. "And then we take that 'our,' and we distribute it to the states."As Jiang attempted to press him on what Kushner's wording means for the states, Trump began to berate her questioning."It's such a basic simple question and you try and make it sound so bad," Trump said. "You ought to be, you ought to be ashamed, you know what? You ought to be ashamed.""You said 'our', and 'our' means for the country, and 'our' means for the states because the states are a part of the country," Trump continued. "Don't make it sound bad."The president then called on another reporter, but as Jiang tried to continue to follow up, Trump told her, "You just asked your question in a very nasty tone."A second, male, reporter followed up on Jiang's question, asking, "isn't [the stockpile] designed to be able to distribute to the states?""It's also needed for the federal government," Trump said. "We have a federal stockpile and they have state stockpiles, and frankly they were many of the states were totally unprepared for this. So we had to go into the federal stockpile. But we're not an ordering clerk. They have to have for themselves."<h2>Reporters were seeking clarification about Kushner's words the day before</h2>Kushner had caused confusion at a Thursday briefing, when he seemed to imply that the national strategic stockpile was not meant for state use."You also have a situation where in some states FEMA allocated ventilators to the states, and you have instances where in cities they're running out but the state still has a stockpile," he said.Kushner continued, "And the notion of the federal stockpile was it's supposed to be our stockpile - it's not supposed to be state stockpiles that they then use.""So we're encouraging the states to make sure that they're assessing the needs, they're getting the data from their local situations, and then trying to fill it with the supplies that we've given them," Kusher said.On Friday, journalists with GQ and The Washington Post <a href="https://www.washingtonpost.com/politics/2020/04/03/jared-kushner-stands-trump-proceeds-offer-very-trumpian-claim-about-stockpiles/">pointed out that the language on the Department of Health and Human Services website had been changed</a> to reflect Kushner's wording.The stockpile was the brainchild of President Bill Clinton, who, in 1998, pushed for the creation of such a reserve after reading a novel about a fictional bioterrorism event, <a href="https://time.com/5800393/coronavirus-national-stockpile-history/">TIME reported.</a>A <a href="https://apps.dtic.mil/dtic/tr/fulltext/u2/p013450.pdf">2001 report by the Centers for Disease Control and Prevention</a> described the National Strategic Stockpile, then known as the National Pharmaceutical Stockpile (NPS), as "a national repository of pharmaceuticals, antidotes to chemical poisons, supplies for administering drugs, and emergency medical equipment for rapid deployment to the site of a biological or chemical terrorism. The NPS Program is designed to supplement and re-supply state and local public health agencies in the event of a biological or chemical terrorism incident anywhere, at any time within the US or its territories."Though it is clear that the stockpile was maintained by the federal government, it was also clearly designed to supplement and supply states during a crisis.Do you have a personal experience with the coronavirus you'd like to share? Or a tip on how your town or community is handling the pandemic? Please email <a href="mailto:covidtips@businessinsider.com">covidtips@businessinsider.com</a> and tell us your story.And get the latest <a href="/coronavirus-business-impact">coronavirus analysis and research</a> from Business Insider Intelligence on how COVID-19 is impacting businesses.

Trump berates CBS News' Weijia Jiang for her 'nasty tone' after she asked him to clarify Jared Kushner's statements about the national stockpile

March is not called the craziest month of the year for nothing; after all those tax-saving and tax-filing processes, tax-payers finally breathe a sigh of relief as it gets over. However, soon into the new financial year, investors and taxpayers should look forward to completing a few pending tasks, which don't take too much time or effort, but help a lot in making your finances controlled. 
 
Here are six ways in which you can plan your next financial year. 
 
Don’t Wait For Yearend To Start <keyword id="136807" type="ORGANIZATION" weightage="100" keywordseo="tax-planning">Tax Planning</keyword> 
Even though the tax-planning season has just ended, this is still the best time to start tax planning, say experts. Investing in equity-linked saving schemes (ELSS) is best done when SIPs are started in April itself. 
As per an ET research, investors who took the SIP route earned more than those who waited till March to invest in ELSS schemes. When your investments are spread across 12 months, you get a cushion against volatility, and it also lightens the burden at the end of the FY. 
 
Get Your Tax Papers Ready 
start collecting whatever documents and information you need for tax filing from the beginning itself, to save yourself the collective efforts at the time of filing. Foreign assets or foreign income earned during the year calls for the collection of these documents right away, as obtaining tax credit receipts, income certificates and other documents from foreign countries might take time and should not be kept for later. 
Organise Investment Portfolio 
Make a detailed portfolio of all your asset allocations and investments. For this you can start using a portfolio tracker via Value Research, by uploading the consolidated mutual fund statement and NPS details, which would incorporate all transactions into the portfolio. 
 
Raise Quantum Of Investments 
As the appraisals are just around the corner, your investments need to be increased in the same proportion. Out of these, some investments like Employee Provident Fund contribution would automatically increase, while for others, you can either increase the existing SIP amount or start fresh SIPs in other funds. 
 
Ask your employers for VPFs 
Small savings schemes have smaller interest rate, which could further fall. However, the interest earned on EPF might not be affected much, which is why you can go for VPF contribution instead of PPF. These are eligible for tax deduction under Sec 80C and are tax free on withdrawal. 
 
Avoid TDS by submitting forms 15G &amp; 15H 
To avoid TDS on interest, this is the right time to file forms 15G or 15H. While form 15G can be filed by investors below 60 years of age having total income from interest less than the basic exemption of Rs 2.5 lakh and don’t have any tax liability, form 15H is for individuals above 60 who don’t have to pay any tax on total income. 
 
<a href="http://intraweb.stockton.edu/eyos/hshs/content/images/2013%20Pics/finance.jpg">Image source</a>

Here’s how you can make the best out of this financial year

Every business has some flagship metrics that it obsesses over. It could be <keyword id="2185962" type="UNKNOWN" weightage="20" keywordseo="gross-merchandise-value">Gross Merchandise Value</keyword> for <keyword id="2435124" type="UNKNOWN" weightage="20" keywordseo="Ecommerce-firms">ecommerce firms</keyword>, it may be Revenue per Page for publishing firms, and so on. Marketers have even more narrow metrics that occupy their time and attention all year long. From social media engagement rate to email open rates to cost per acquisition via search, our lives are dictated by the rise and fall of very, very specific numbers. 
 
Trouble is, in all this micro-data that we chase, we often miss out the big picture. How many of us know how happy our customers are? How many companies check what happens to customers who just drop off the map after one purchase? Isn’t it time that we opened our minds and discovered the stuff that actually drives the change in our businesses instead of coping with the changes after they happen? 
 
Here is my list of top four metrics to track in 2015. 
 
1. NPS NPS or <keyword id="2733320" type="ORGANIZATION" weightage="20" keywordseo="Net-Promoter-Score">Net Promoter Score</keyword> is not a new concept. Tons of companies already use it to understand where they stand from a customer’s perspective. What I would like to see this year is this metric going mainstream. Instead of just saying that you’re a customer-focused company, become a customer-focused company by asking your customers what they think about you. 
In simple terms, Net Promoter Score shows how popular your company is and how satisfied your customers are. The NPS model consists of dividing customers into 
 
a. Promoters: Customers who are very satisfied with your company and would recommend it to others. 
b. Passives: Customers who are neutral towards you; they’re satisfied but would not go around recommending your company to others. 
c. Detractors: Dissatisfied customers who actively dissuade others from using your products. 
 
 
Simply finding out about how your users feel about your company does no good. For the NPS system to work, the feedback received from each user needs to be plugged back into the system and conveyed to the employee whose work directly impacts the experience the said user had. 
 If even gigantic organizations like the Walt Disney Company, Intuit and <keyword id="6357395" type="CITY" weightage="20" keywordseo="eBay">eBay</keyword> can implement this system across the length and breadth of their organizations, smaller setups can definitely succeed with it. 
 
2. Customer Retention Rate 
When one thinks of marketing, the mind automatically pictures various ways and means of acquiring new customers. But how about the customers whom you have already acquired? What are you doing to keep them coming back? Or is that left completely to chance? 
 
In an ideal world, every marketer would want <a href="http://60secondmarketer.com/blog/2015/01/06/marketing-formulas/">to retain every single customer</a> that they acquire forever. Customer Retention Rate measures the probability of a new customer returning to make repeat transactions with your company. 
 
Customer Retention Rate = Total no. of Customers – No. of New Customers / Number of Customers at the Beginning of the Period x 100 
A high retention rate signifies a high number of satisfied customers who come back again and again. This means your marketing and processes are on track. On the other hand, a low retention rate points to problems in your marketing cycle which need to be addressed immediately. Lower retention rates could mean: 
 
a. An unsatisfactory user experience that dissuades new users from returning to you 
b. Not enough new acquisitions 
Knowing these issues with your marketing is the first step towards fixing them and getting the most out of the millions that you spend each year trying to acquire newer and newer customers. 
 
3. Customer Life Time Value (CLTV) 
Customer Life Time Value should be the most important metric that drives marketing efforts. CLTV basically measures the net revenue every single customer will generate over her lifetime association with your company after taking into account the cost of acquiring her. In other words, 
 
Customer Lifetime Value = (Average Order Value per Customer) x (Number of Orders per Year) x (Customer Retention Period) – (Cost of Acquiring the Customer) 
Most marketers simply concern themselves with the average order value and rest happy with their acquisition. Little thought is given to how long a customer will last with the company, how much money is spent in acquiring the customer or even how much it costs to service the customer. 
 
So, why would you need to know CLTV? Firstly, CLTV is not one absolute figure. Your CLTV will differ based on customer segments. A high frequency, low order value customer will have a very different CLTV as compared to a low frequency but high order value one. Understanding the CLTV of each customer segment allows you to take informed decisions on how much money to allocate on servicing a particular customer segment, how much to spend on acquiring a certain segment and so on. 
 
Drawing up a customer acquisition budget without knowing the CLTV of your customers is akin to shooting in the dark hoping hard that you hit something. <a href="http://journals.ama.org/doi/abs/10.1509/jmkg.68.4.106.42728">Research</a> shows that customers segmented based on their CLTV tend to be more profitable for an organization in the long run. 
 
4. Mobile Conversions 
2014 was decisively the year that <a href="http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/">smartphones overtook desktop</a> Web browsing. Finally all those years of proclaiming “This will be the year of mobile!” actually bore fruit. Even Google announced how it was going to use mobile optimization of a site <a href="http://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html">as a ranking factor</a> on its search results pages. So, if you hadn’t optimized your website, email and all other customer facing functions for smartphones, you probably lost out on a big chunk of the action last year. 
 
With mobile devices coming into their own only in 2014, the focus so far has been on mobile as a traffic source. Brands competed with one another to attract users via their mobile devices without much thought to what happens after that. 
 
2015 is the year when you look beyond acquiring traffic from mobiles and work on how this mobile generated traffic can convert into paying customers. Instead of focusing only on your web-related statistics from, say <a href="http://www.google.com/analytics">Google Analytics</a>, now is the time that you plug in all your various analytics – from social, email, client projects, finance and offline sales tools – into a consolidated “business dashboard” like <a href="http://www.cyfe.com">Cyfe</a>. 
 
 
Consider the value of your users in proportion to the costs that you’ve incurred on them across various channels in one snapshot. This will tell you which customers to focus on and which are already doing well. 
 
Wrapping Up 
These were the top contenders from my perspective that will rock 2015. Did you use any other holistic metrics last year that worked wonders for you? We’d love to know what they are and why you think they matter. Please share your thoughts in the comments section below.

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