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<ul class="summary-list"><li><keyword id="10348622" type="UNKNOWN" weightage="60" keywordseo="notco">NotCo</keyword>'s plant-based <keyword id="10348621" type="UNKNOWN" weightage="60" keywordseo="notmilk">NotMilk</keyword> line, which includes a whole <keyword id="6362951" type="UNKNOWN" weightage="60" keywordseo="milk">milk</keyword> and a 2% reduced-fat milk, is now available at <keyword id="321410" type="COMPANY" weightage="60" keywordseo="Whole-Foods">Whole Foods</keyword> stores across the US.</li><li>The NotMilks are made with the help of Giuseppe, NotCo's artificial intelligence algorithm.</li><li>Unlike nut and oat milks, the NotMilks are made with ingredients like pineapple, cabbage, chicory, and coconut.</li><li>"We have seen the plant-based growth trajectory accelerate in the current pandemic scenario as people increasingly looked for healthier and more sustainable alternatives to their diets," CEO and founder of NotCo Matias Muchnick told Business Insider in an email interview.</li></ul><a href="https://notco.com/us/">NotCo</a>, a self-described "food-tech" company, has rolled out its <keyword id="6400741" type="UNKNOWN" weightage="60" keywordseo="Vegan">vegan</keyword> whole and 2% reduced-fat milk at over 450 <a href="https://www.businessinsider.com/category/wholefoods">Whole Foods</a> across the US.Many popular alternative milk makers <a href="https://www.businessinsider.com/how-swedens-oatly-came-to-dominate-the-oak-drink-market-2019-8?r=bc-sub">have been relying on items like nuts or oats</a> to serve as the base of their vegan milks. NotCo, however, has taken a different approach to develop its non-dairy milk.Instead of creating a milk with a single food profile, like almond milk or oat milk, NotCo's milk uses a mix of non-traditional ingredients that were in-part decided by the company's artificial intelligence program named "Giuseppe."These ingredients include cabbage, peas, and pineapple. "In the case of NotMilk, the unexpected combination of pineapple and cabbage brings the <keyword id="6393794" type="UNKNOWN" weightage="60" keywordseo="dairy">dairy</keyword> taste notes that we are used with regular milk," Matias Muchnick, the CEO and founder of NotCo, told Business Insider in an email interview. "Chicory and coconut help with the texture and peas bring up the protein so that we have a balanced product for people to have in their diets."Source: <a href="https://www.businessinsider.com/danone-north-america-big-bet-on-sustainable-dairy-milk-alternatives-2020-3?r=bc-sub">Danone is betting on sustainable dairy to bring back millennials and Gen Zers flocking to milk alternatives. Here's an inside look at their ambitious plan.</a>According to NotCo, this variety gives the NotMilks a taste and texture that rivals that of "real" milk without using dairy products. This authenticity in flavor and feel is an important aspect of the alternative milk as the company says 33% of vegan milk purchasers in the US end up buying dairy milk again due to a "compromise in taste." This is also why the NotCo team — which recently announced an $85 million funding round with investors like Bezos Expeditions and L Catterton — decided to stray away from the popular "nut milk" route."More and more consumers are looking for including healthier and more sustainable products in their diets, but the alternatives in the market miss something – whether that be look, taste or texture," Muchnick wrote. "But NotMilk has it all."<h2>NotCo's goal is to "disrupt" three sections: eggs, dairy, and meat.</h2><div type="image" title="NotMilk by NotCo" height="1119" width="2238" msid="79464871" hostid="261"></div>NotCo currently has two types of vegan milk in its product line: the NotMilk whole and NotMilk 2% reduced-fat. According to Muchnick, the alternative milk has already started selling out at several <a href="https://www.businessinsider.com/whole-foods-has-unveiled-a-turkey-insurance-ahead-of-thanksgiving-2020-11">Whole Foods Markets</a> across the country, noting that each variety is seeing sales.Source: <a href="https://www.businessinsider.com/major-brewers-are-using-leftover-barley-to-create-dairy-alternative-2020-9?r=bc-sub">Barley is the star of new dairy alternatives created by brewing giants Anheuser-Busch and Molson Coors to compete with oat milk and cash in on the $21.4 billion industry</a>NotCo's Giuseppe technology was also used to create the <a href="https://notco.com/cl/products">company's other products </a>— including the NotIceCream, NotBurger, and NotMayo — and NotCo will continue to "explore" different food products with the help of artificial intelligence.The company's NotMeat line is already being used in Papa John's vegan pizza in Chile, and by Burger King in the Rebel Whopper in the UK.Right now, the NotMilk is the company's most popular product offering, but Muchnick is expecting to also see the NotBurger grow in popularity now that it's been unveiled in Brazil, Chile, and Argentina."We have seen the plant-based growth trajectory accelerate in the current pandemic scenario as people increasingly looked for healthier and more sustainable alternatives to their diets," Muchnick wrote.The company is also planning to expand to other retailers, restaurants, and the fast-food industry in the "near future," according to Muchnick.<h2>The crossroads between environmentally conscious food products, food science, and artificial intelligence</h2><div type="image" title="NotMilk by NotCo" height="1249" width="2500" msid="79464872" hostid="261"></div><a href="https://notco.com/us/sustainability">According to NotCo's website</a>, the NotMilk uses 92% less water, 74% less energy, and emits 74% fewer emissions than regular dairy milk."We believe that replicating animal products we all love to eat but made from plants gives us all an opportunity to reduce our environmental impact without even realizing it," <a href="https://www.notco.com/us/faq">NotCo wrote in its frequently asked questions page</a>.According to Muchnick, two NotCo teams, the "AI Chef Team" and the "Food Science" team, use Giuseppe, which is named after Italian painter Giuseppe Arcimboldo.The AI Chef Team is in charge of trialing the new prototyped formulas to create a product that's "sensorially similar" to dairy milk, while the Food Science team focuses on the "functional and molecular properties of ingredients" by testing the different ingredient mixes in their laboratory.The company's AI Team also created software that helps analyze the ingredients Giuseppe proposes in order to "optimize the design of their experiments," according to Muchnick.Source: <a href="https://www.businessinsider.com/vegan-food-strong-root-walmart-2020-9?r=bc-sub">Vegan food startup Strong Roots has won a deal to sell its products in more than 2,000 Walmart stores following Oatly and Beyond Meat</a>These experiments then help the artificial intelligence algorithm to "further understand the large landscape of food science," Muchnick wrote."As our artificial intelligence continues to evolve its cognitive skills, we will continue to improve our processes even further, getting new products faster to market and entering more categories in the near future," Muchnick wrote in the interview.

A Bezos-backed plant-based milk made with AI, cabbage, and pineapple is now available at Whole Foods — see how it's made

<ul class="summary-list"><li>Shake Shack is launching three plant-based menu options this week.</li><li>The new items include a veggie burger created by Shake Shack chefs and two desserts with recipes designed by AI.</li></ul>While artificial intelligence is already being used to <a href="https://www.insider.com/chatgpt-creates-easy-to-make-upscale-pasta-recipe-with-shrimp-2023-4">help inspire recipes at home</a>, the technology is now helping fast-food giants like Shake Shack develop new plant-based menu items. The fast food chain is rolling out a new <a href="https://shakeshack.com/blog/our-food/introducing-our-veggie-shack-non-dairy-chocolate-shake-and-non-dairy-frozen-custard#/" target="_blank" rel="noopener">Veggie Shack burger, non-dairy chocolate shake, and non-dairy frozen custard</a> this week. The desserts were conceptualized with help from the <a href="https://www.businessinsider.com/notmilk-plant-based-milk-available-whole-foods-2020-11">Jeff Bezos-backed food tech startup NotCo</a> and its AI program "Giuseppe," which comes up with plant-based alternatives to animal-based foods, including its NotMilk, NotBurger, and NotChicken products. Shake Shack's new milkshake and soft-serve options, which became available nationally on May 2 after they were first tested in select markets, use the company's non-dairy milk."Our Non-Dairy Chocolate Shake and Non-Dairy Frozen Custard are made with NotMilk , a sustainable, plant-based beverage that tastes, cooks, and blends just like milk from our friends at NotCo," Shake Shack's Tuesday announcement read.According to the NotCo site, recipes for its plant-based products were created by <a href="https://notco.com/us/about/giuseppe" target="_blank" rel="noopener">asking Giuseppe prompts</a> that helps it analyze "the structure of animal-based food at its molecular level and replicate it using only plant-based ingredients." "It looks for matches in flavor, texture, nutrition and functionality, among other characteristics," the site reads. "Each recipe is different and there are some that match better than others."The new veggie burger was "born out of testing many different veggie burger iterations" and includes "mushrooms, sweet potatoes, carrots, farro, and quinoa, topped with American cheese, crispy onions, pickles and ShackSauce," <a href="https://shakeshack.com/blog/our-food/introducing-our-veggie-shack-non-dairy-chocolate-shake-and-non-dairy-frozen-custard#/">Shake Shack said in a statement</a>. It will be available for purchase beginning on May 5. Shake Shack's partnership with NotCo began in May 2022 when the company first introduced its <a href="https://vegnews.com/2023/5/shake-shack-first-dairy-free-milkshakes" target="_blank" rel="noopener">dairy-free milkshakes and frozen custards at 10 select locations in the US,</a> Vegan news outlet VegNews reported."Partnering up with Shake Shack used to be a dream of mine and one of the most ambitious milestones for NotCo," Matias Muchnick, CEO and co-founder of NotCo, said in a statement, per VegNews.He added: "Having a tailored NotCo product in Shake Shack stores nationwide is a clear statement of our ability to create elevated tailored-made delicious and profitable versions of products in record time that appeal to the mass market."Correction, May 3, 2023 — A previous version of this article and headline said the veggie burger was created using NotCo's AI technology. It has been revised to show AI was used only for the non-dairy chocolate shake and non-dairy frozen custard.

Shake Shack is rolling out new plant-based menu items including dairy-free shakes with AI-designed milk

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A Bezos-backed plant-based milk made with AI, cabbage, and pineapple is now available at Whole Foods — see how it's made

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Shake Shack is rolling out new plant-based menu items including dairy-free shakes with AI-designed milk

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