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4 mins read
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
3 mins read
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
1 min read
Stayfree urges parents to normalise talking about periods in its latest ad
Stayfree encourages families to normalise having a conversation about periods with ‘#ItsJustAPeriod…
3 mins read
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
6 mins read
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
6 mins read
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s
3 mins read
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …
3 mins read
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
3 mins read
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…
6 mins read
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
3 mins read
McDonald's is bringing the Cadbury Creme Egg McFlurry that's exploding on the internet to UK restaurants
Now McDonald's Australia has introduced a Cadbury Creme Egg McFlurry, prompting excitement in the n…
Chloe Pantazi,Chloe Pantazi
4 mins read
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
3 mins read
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
10 mins read
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…
1 min read
One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar
It is keeping up with the trends of the time and catering to its health conscious customers, wit…
2 mins read
Cadbury's 99 Flakes are running low in the UK and Ireland thanks to surging demand for the iconic ice-cream topping
Cadbury's owner Mondalez International confirmed the shortage in a statement to Insider, and said i…
Mary Hanbury
2 mins read
The UK's favorite chocolate tastes completely different in the US - and we put it to a taste test to prove it
A Hershey spokesperson told Business Insider: "Our Cadbury Milk bars [in the US] start with quality…
Mary Hanbury
1 min read
Subway is giving out free Cadbury Creme Egg sandwiches in the UK ahead of Easter weekend and it is surprisingly not a late April Fools' joke
"This is no yolk!" Subway said in a press release. The questionable sandwiches will be available at…
Aaron McDade
3 mins read
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India