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4 mins read

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…

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3 mins read

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist

The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.

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3 mins read

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes

The idea behind the launch is to capitalize on the fast growing snacking category

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1 min read

Stayfree urges parents to normalise talking about periods in its latest ad

Stayfree encourages families to normalise having a conversation about periods with ‘#ItsJustAPeriod…

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6 mins read

Experts share their favourite Diwali campaigns from 2020

Here is a listicle compiling the best ads of this year

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6 mins read

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s

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3 mins read

Mondelez India's heartwarming Diwali ad is also a celebration of local retailers

The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …

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3 mins read

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things

The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…

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6 mins read

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?

Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…

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3 mins read

McDonald's is bringing the Cadbury Creme Egg McFlurry that's exploding on the internet to UK restaurants

Now McDonald's Australia has introduced a Cadbury Creme Egg McFlurry, prompting excitement in the n…

Chloe Pantazi,Chloe Pantazi   


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4 mins read

YouTube announces Winners of first India edition of YouTube Works Awards

The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…

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10 mins read

As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution

Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…

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1 min read

One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar

It is keeping up with the trends of the time and catering to its health conscious customers, wit…

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2 mins read

Cadbury's 99 Flakes are running low in the UK and Ireland thanks to surging demand for the iconic ice-cream topping

Cadbury's owner Mondalez International confirmed the shortage in a statement to Insider, and said i…

Mary Hanbury   


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2 mins read

The UK's favorite chocolate tastes completely different in the US - and we put it to a taste test to prove it

A Hershey spokesperson told Business Insider: "Our Cadbury Milk bars [in the US] start with quality…

Mary Hanbury   


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1 min read

Subway is giving out free Cadbury Creme Egg sandwiches in the UK ahead of Easter weekend and it is surprisingly not a late April Fools' joke

"This is no yolk!" Subway said in a press release. The questionable sandwiches will be available at…

Aaron McDade