You Searched For "nostalgia marketing" and got 18 results
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2 mins read
Adults are buying more and more kids' toys for themselves in a quest for nostalgia and escape
While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, represent…
Joshua Nelken-Zitser
6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
3 mins read
Gen Z brought post-recession hipster fashion back — rebranded as 'indie sleaze'
Equal parts hipstery, clubby, and grungy, the mid-aughts indie sleaze style is seeing a comeback th…
Hillary Hoffower
6 mins read
Gen Z brought the '90s back because it feels impossible to grow up in today's economy
There's comfort and connection to be found in the nostalgia ruling pop culture right now. It's all …
Hillary Hoffower
4 mins read
Movers are betting big on the Las Vegas real-estate market
While many have jetted to Sin City for the Super Bowl, others are making a more permanent move to L…
Matt Turner,Jordan Parker Erb
2 mins read
Gen Z is reviving some of NYC's most iconic cocktail bars in their latest wave of pandemic nostalgia
Young New Yorkers have a thirst for midcentury Manhattan, and they're quenching it at Bemelmans and…
Hillary Hoffower
2 mins read
Gen Z is making corded headphones cool again because they don't want to look like finance bros
Many of Gen Z's fashion choices function as rejections of the trends that came before them. Wired h…
Hillary Hoffower
1 min read
McDonald's is opening a mysterious new spinoff restaurant named after CosMc in its latest nostalgia play
CosMc's is named after a McDonaldland character named CosMc, the company told Insider. The spinoff …
Nancy Luna
2 mins read
Y2K, Abercrombie, and 'old money' prep: Gen Z's love for the millennium is creating a 'throwback economy'
Gen Z may hate what millennials wear now, but they love what millennials wore during their teen yea…
Hillary Hoffower
3 mins read
Adam Sandler is Gen Z's favorite celebrity, thanks to Netflix and nostalgia
A new survey shows teens love Adam Sandler. His groundbreaking Netflix deal - which was renewed aga…
Juliana Kaplan
4 mins read
Nostalgia marketing: The future is here
More recently, 7UP and Onida have revived their Fido Dido and Devil mascots respectively from the 1…
2 mins read
10 best markets to explore in Singapore
Singapore, a vibrant city-state known for its rich cultural diversity, is a paradise for shopaholic…
2 mins read
Why big brands are betting on nostalgia and bringing back old mascots and campaigns
Here are the top media and advertising stories from Business Insider for October 15.
Lauren Johnson
2 mins read
Millennial and Gen Z nostalgia is bringing back book sales, indie bookstores, and Barnes & Noble
Nostalgia is a powerful force for spending — especially for young adults, who miss the chain …
Hillary Hoffower
6 mins read
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
The 30th edition of Limca Book of Records coincides with the brand commemorating 50 years since its…
3 mins read
Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support
Vans is marketing improvements it says it made to its footwear, such as better cushioning and weath…
Danni Santana
2 mins read
Fisher-Price is targeting nostalgia to sell 90s-style toys to millennial parents like a 'Lil Gamer' gaming console and a mixtape
Brands have been leaning heavily on nostalgia recently, especially as the window for feeling nostal…
Mary Meisenzahl
5 mins read
How New York's iconic Katz's Deli mastered nostalgia to maintain its cult following for 132 years - and get away with a $23 pastrami sandwich
For Katz's owner, surviving the pandemic is not about innovation. Here are the 3 steps to master th…