You Searched For "nostalgia advertising" and got 20 results
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6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
2 mins read
Why big brands are betting on nostalgia and bringing back old mascots and campaigns
Here are the top media and advertising stories from Business Insider for October 15.
Lauren Johnson
4 mins read
Nostalgia marketing: The future is here
More recently, 7UP and Onida have revived their Fido Dido and Devil mascots respectively from the 1…
6 mins read
Pokémon card influencers explain how scalpers, nostalgia, and YouTube have boosted the value of the collectables to hundreds-of-thousands of dollars
Pokémon card prices are on the rise and scalpers are becoming an increasing issue. Target recently …
Steven Asarch
3 mins read
Swiggy Instamart reimagines 5 Star's Ramesh Suresh and Colgate's 'Kya aapke toothpaste mein namak hai' ads
Swiggy Instamart’s new campaign gives a modern twist to iconic ads we grew up watching
3 mins read
America's retreat to comfort food during the pandemic isn't pure nostalgia — it's a survival tactic
Sales of comfort foods like hot dogs, pizza, and processed snacks are skyrocketing during the pande…
Kate Taylor
7 mins read
I spent $200 at the Rainforest Cafe in Las Vegas. It perfectly recreated my '90s childhood nostalgia.
The Rainforest Cafe, whose heyday came 25 years ago, didn't just live up to my memories. It far sur…
Alanis King
6 mins read
The creators of Cartoon Network Groovies break down the iconic music videos and explain why these songs have resonated for over 2 decades
Nearly two decades since Cartoon Network Groovies premiered, the creators reflect on the cultural i…
Ben Blanchet
5 mins read
Twitter's posthumous blue checks look a lot like necro-advertising, the legally questionable marketing strategy that uses dead celebrities to boost sales
Delebs, or dead celebrities, have been used to promote products from Diet Coke to Dirt Devil vacuum…
Katherine Tangalakis-Lippert
2 mins read
KFC releases vintage buckets of fried chicken, as brands from Burger King to Budweiser tap into nostalgia to counter 'collective loss' in pandemic
KFC is celebrating the holiday season by bringing back some vintage buckets, as Americans face "col…
Kate Taylor
3 mins read
Indian Animation – Advertising the future
Anish Mehta, CEO Cosmos-Maya writes about the importance animation could play in the future of adve…
3 mins read
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
2 mins read
Google toughens its stance on ad tracking
Insider's top advertising and media stories for June 3.
Lucia Moses
5 mins read
Business Insider's 20 biggest advertising and media stories of the year
Our top stories spanned ad agencies, publishers, influencers, and brands.
Lauren Johnson
6 mins read
Why the latest in a long line of Nielsen vs. networks fights could be different this time
In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB …
Lara O'Reilly
3 mins read
Dunzo's first-ever television commercial gets Sunny Deol to reprise his famous dialogue 'Tareekh pe tareekh' from Damini
The campaign has been entirely written and conceptualized by the in-house brand team
6 mins read
Instagram has launched new in-depth metrics and is internally testing a direct payment feature
The top influencer news of the week includes a database of talent managers and agents and Instagram…
Amanda Perelli
4 mins read
After DD, Star TV and Sony, Amul takes us on a nostalgia trip with its iconic ads
Amul played its trump card by delighting us with some of its old advertisements.
3 mins read
Ad agencies pressure Facebook and Google on payment terms
Here are the top media and advertising stories from Business Insider for August 26.