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<ul><li>Sharing and asking for correct pronouns is an act of better allyship.</li><li><keyword id="6911038" type="UNKNOWN" weightage="20" keywordseo="VMLYR">VMLY&amp;R</keyword> takes a step forward towards acceptance by launching a new website that offers virtual backgrounds with 24 options of pronouns for all cis, transgender and non-binary folks.</li></ul>VMLY&amp;R has created The <a href="http://www.proudpronounproject.com/">Proud Pronoun Project</a>, a website where individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work every day how they should be identified. The site provides options for all cis, transgender and non-binary individuals to select their pronouns ranging from he/him/his, she/her/hers, they/them/theirs or zi/zir/zirs - or any combination of the 24 options on the site. An individual’s choice goes to the very core of their own identity. <div type="image" title="ProudPronounProject-Grid2" msid="83367083" hostid="261"></div> According to the <a href="https://www.verywellhealth.com/transphobia-5077602">2015 National Transgender Statistic Survey</a>, 35% of employed adults reported being fired, denied a promotion, or experiencing mistreatment at work because of their gender. Currently, more employees than ever understand that gender can be expansive and experts also agree that correct pronoun usage can empower teams and ultimately is a strong business driver. Around one in five adults knows someone who uses gender-neutral pronouns, according to a 2019<a href="https://www.pewresearch.org/fact-tank/2019/09/05/gender-neutral-pronouns/"> Pew Research report</a>. Millennials – who will represent three quarters of the workforce in 2025 – are more likely to identify as <keyword id="729067" type="COMPANY" weightage="20" keywordseo="LGBTQ">LGBTQ</keyword> (20%) than previous generations Generation X (12%) and Baby Boomers (7%), according to a<a href="https://www.glaad.org/releases/accelerating-acceptance-glaad-study-reveals-twenty-percent-millennials-identify-lgbtq"> 2017 Harris Poll</a> conducted for GLAAD. Gen-Z is even more likely to say they know someone who prefers gender-neutral pronouns (35%) than Millennials (25%), according to the Pew Research study. - Due to how easy it can be to misinterpret pronouns, that figure is likely a lot higher. From a business point of view, the risks of not getting your employee experience right will diminish the ability to attract and retain top talent. A <a href="https://hbr.org/2020/03/creating-a-trans-inclusive-workplace">2020 Harvard Business Review</a> article pointed out often “companies that are LGBTQ+-friendly usually focus more on the ‘LGB’ than on the ‘TQ+’.” Organisations will do themselves a huge disservice by ignoring these shifting gender norms. The campaign was brainstormed and produced by VMLY&amp;R’s LGBTQ employee resource group (ERG). The ERG is a global employee-led group with the shared goal of creating a place of belonging and safe space for all employees to express themselves across the world. Every ERG at VMLY&amp;R is fully funded, backed by executive support, and empowered to activate programming that drives culture and awareness. For this campaign, VMLY&amp;R’s LGBTQ ERG teamed up with illustrators, <a href="https://www.laurenphillips.work/">Lauren Phillips</a> (she/her) and <a href="http://frank-norton.com/work">Frank Norton</a> (he/him) to produce the artwork. They are encouraging individuals to display their preferred pronouns across social platforms, zoom backgrounds etc. Executive Global Director, Diversity, Equity &amp; Inclusion, Suba Nadarajah (she/her) at VMLY&amp;R, said, “Our usage of gender pronouns at VMLY&amp;R wasn't just informed in a vacuum. It was created through the process of open conversation from people of the LGBTQ+ community along with allies, and the conversation is still being had. It will never stop. Because the act of becoming more empathetic and inclusive is always evolving. We, as a company, will always continue to listen, learn, unlearn and grow along with it.” Commenting on the project, <keyword id="1151583" type="PERSON" weightage="20" keywordseo="Tripti-Lochan">Tripti Lochan</keyword> (she/her), Co-CEO, VMLY&amp;R Asia, said, “Our agency prides itself on enabling employees to bring their whole selves to work. Gender fluidly isn’t simply about building new policies, creating new internal systems, or pronouns in email signatures. It’s about understanding how gender norms affect everybody and reimagining how gender takes shape across the entire company, customer experience and brands. The <keyword id="11411138" type="UNKNOWN" weightage="20" keywordseo="proud-pronoun-project">Proud Pronoun Project</keyword> represents a step towards normalizing acceptance of all identities in and out of the workplace, which is something we hope will continue far beyond Pride month.” Earlier this year, VMLY&amp;R received a perfect score on the Human Rights Campaign Corporate Equality Index, the United States’ foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.

To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals

<ul class="summary-list"><li>You can now add up to four <keyword id="12118751" type="UNKNOWN" weightage="60" keywordseo="pronouns" source="Orion">pronouns</keyword> to your <keyword id="11892996" type="UNKNOWN" weightage="60" keywordseo="instagram" source="Orion">Instagram</keyword> profile.</li><li>You choose the pronouns from a list. Instagram is encouraging users to submit suggestions for more.</li><li>The feature is currently available in the US, UK, Canada and Australia.</li></ul>Instagram has added a dedicated field for users to list their pronouns on their profile.You can choose up to four pronouns to display, which appear in gray next to your name.Users can change or remove their pronouns at any time, and can choose whether their pronouns are displayed publicly or just to followers.Previously, users could manually add their pronouns to either their bio or their display name.Read more: <a href="https://www.businessinsider.com/tiktok-is-the-second-most-popular-app-for-influencer-marketing-2021-4">TikTok is now the No. 2 platform for influencer marketing, according to a survey of 163 enterprise marketers</a>To add your pronouns, open up your Instagram profile on the app and click "edit profile." Click pronouns, and start typing. A list of suggestions will pop up. Each one you tap will be added to your profile, up to four pronouns.<div type="image" title="Instagram pronoun selection" height="809" width="1080" msid="86969233" hostid="83"></div>You can only choose pronouns from this set list, though <a href="https://twitter.com/InstagramComms/status/1392189326709174274">Instagram said</a> it would continue to update this over time and encouraged people to <a href="https://help.instagram.com/contact/3827467694039713">share pronouns suggestions</a>. Mashable said that it found 41 pronoun options on the current list.The update is currently only available in the US, UK, Canada, and Australia, but the social-media site said it planned to roll the feature out more widely in the future.LGBTQ advocacy group GLAAD, which <a href="https://mashable.com/article/instagram-pronouns-profile/?europe=true#:~:text=To%20add%20your%20pronouns,%20simply,the%20results%20that%20pop%20up.">Mashable</a> reported was one of the organizations Instagram consulted on the pronoun list, <a href="https://www.glaad.org/amp/beginners-guide-being-ally-to-trans-people">says</a> using pronouns in your <keyword id="11895013" type="UNKNOWN" weightage="60" keywordseo="social-media" source="Orion">social media</keyword> bio can normalize the sharing of pronouns and "help foster a more trans-friendly social media environment."The move has received praise from users, but some people on Twitter criticized the fact that Instagram only lets users choose pronouns from a set list."Instagram has always been a place where users can express and be themselves - and with this latest feature, Instagram is excited to normalise pronoun usage while promoting a more thoughtful community," a spokesperson told Insider.LinkedIn has rolled out the option for users to add pronouns to their profile, too. Unlike Instagram, LinkedIn doesn't use a list and instead allows users to free type their choice of pronouns.

Instagram now lets you add up to 4 pronouns to your profile. Here's how to do it.

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To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals

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Instagram now lets you add up to 4 pronouns to your profile. Here's how to do it.

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