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<ul><li>E-commerce players are finding ways to bring the product closer to shoppers via video or live commerce. </li><li>The Indian live ecommerce market is expected to generate a gross merchandise value of $4-$5 billion by 2025. </li><li>Nykaa, <keyword id="7433188" type="General" weightage="80" keywordseo="sugar-cosmetics" source="Orion">Sugar Cosmetics</keyword>, <keyword id="319719" type="General" weightage="80" keywordseo="myntra" source="Orion">Myntra</keyword>, and <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> have started offering customers a live ecommerce experience. </li></ul>Do you feel the need to try on your lipstick before buying it? Or ensure that a product suits your look? For this, you might no longer have to walk into a store. E-commerce players are finding ways to bring the product closer to shoppers via video or live commerce. Live commerce, video commerce or shoppable videos are AI-powered tools that make video ads more interactive and the experience more immersive. From virtual try-ons to Instagram filters that help choose a product or live sessions hosted by e-commerce players — the definition of live commerce itself is wide and expanding — as technology evolves. Apart from making the experience more actionable, video commerce also bridges the gap between offline and online shopping experience. AR, AI and algorithms One of the early adopters of this trend is online cosmetic retailer Nykaa that has made L'Oreal's advanced, Al-powered virtual try-on technology ModiFace available to its shoppers. ModiFace uses an advanced face tracker augmented reality (AR) algorithm that scans facial features like lips, eyes, cheeks, and hair to provide a real-time virtual experience of a cosmetic product. Lenskart too uses a 3D try-on version which allows shoppers to make a video of themselves and check how well a spectacles frame suits them. Sugar Cosmetics India recently launched an Augmented Reality Instagram filter in a campaign called ‘Wheel of Love’. The wheel will pick the best shade of lipstick and foundation that best suits the customer. Live launches and live shopping In the live version of video shopping, influencers demonstrate newly launched products on their social media feeds wherein you can shop and pay simultaneously. Myntra too has a live ecommerce platform called M-Live where experts and influencers host live video sessions of a product along with styling ideas — facilitating real-time engagement between customers and brands. This simultaneously breaks into the elite personal shopper-like experience for online shoppers. For its upcoming Great Indian Festival, Amazon is trying it too and is roping in 150 influencers that will provide consumers with an interactive experience. “Customers can have the live feel of shopping without having to physically be in a store. Amazon’s shopping is thus becoming more intuitive through artificial intelligence,” said <keyword id="2968020" type="General" weightage="80" keywordseo="noor-patel" source="Orion">Noor Patel</keyword>, Vice President of Amazon India. More engagement It looks like these live commerce initiatives are working too. According to a <a href="https://thecirqle.com/blog-post/educate-entertain-engage-how-ar-filters-can-help-brands-in-the-quarantine-age">report</a> by Meta’s business partner The Cirqle, launching an AR filter generates customer engagement of 75 seconds — that’s four times more than video content. Canadian fashion retailer Aldo reported a <a href="https://retail-insider.com/retail-insider/2021/06/aldo-pilots-livestream-shopping-as-the-asian-trend-expands-into-canada-expert-commentary/">308% engagement rate</a> after a live stream shopping event in 2021. Due to the unique advantages it brings, live commerce will grow too. According to a report by Redseer, India's live commerce market is expected to generate a gross merchandise value (GMV) of $4-$5 billion by 2025. This is currently being led by beauty and personal care (BPC) brands. China’s live ecommerce market already forms 9-10% of gross merchandise value (GMV), according to <keyword id="496755" type="General" weightage="80" keywordseo="mckinsey-report" source="Orion">McKinsey Report</keyword> 2021. Along with online retailers, even offline retailers are chasing the immersive experience. “After the pandemic, we are trying to integrate a more immersive experience for retailers who visit malls everyday. Malls have upgraded their mobile applications allowing the consumer to check out brands beforehand, provide customer support, and send vouchers,” said <keyword id="1417134" type="General" weightage="80" keywordseo="shishir-baijal" source="Orion">Shishir Baijal</keyword>, chairman and managing director of <keyword id="151748" type="General" weightage="50" keywordseo="knight-frank-india" source="Orion">Knight Frank India</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/online-education-platform-upgrad-acquires-centum-learning-to-upskill-enterprise-workforce/articleshow/94216993.cms">Online education platform upGrad acquires Centum Learning to upskill enterprise workforce</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/iphone-13-series-iphone-12-mini-and-iphone-11-to-get-huge-price-cut-on-flipkart-upcoming-sale/articleshow/94215527.cms">Flipkart's upcoming sale could be the best time to buy an iPhone – iPhone 13 series, iPhone 12 mini and more to get huge price cut</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/here-are-indias-top-ten-most-valuable-brands-according-to-kantar/slidelist/94214141.cms">Here are India’s top ten most valuable brands according to Kantar</a>

Explained: How video commerce is helping online shoppers try before they buy

Their three-game winning streak snapped after a loss to Punjab Kings, five-time champions Mumbai Indians will look to address their poor death over bowling when they take on a resurgent Gujarat Titans in their IPL match here on Tuesday. After a familiar poor start, MI enjoyed a hat-trick of wins but their impressive run was cut short by Punjab Kings with a 13-run win on Saturday. Mumbai were let down by their death over bowling as they conceded 96 runs in the final five overs to allow PBKS post 214 for 8, and they will have to sort out their bowling ahead of the GT clash. It was the pace quartet of Arjun Tendulkar, Jason Behrendorff, Cameron Green and Jofra Archer who were put under the pump as all of them conceded more than 40 runs in their quota of overs. The experienced Piyush Chawla and his spin bowling colleague Hrithik Shokeen, however, have been on the money as they restricted the flow of runs, with the former snapping two wickets as well. MI's batting unit has looked formidable with the top and middle order being among runs. While Rohit Sharma and Ishan Kishan have given a good start to the team on most occasions, Suryakumar Yadav's return to form is a big positive for MI, who have been served well by the overseas duo of Cameron Green and Tim David. In fact, Green and Suryakumar had almost won them the match against Punjab Kings with a 36-ball 75-run stand before being done in by Arshdeep Singh's magical overs at the death. Things are not going to be any easier for the MI batters as the Titans too possess a strong bowling attack. Criticised for not being able to defend totals this season, GT showed how to do it with a master class at the death overs to strangle Lucknow Super Giants' chase in their previous match. The star of GT bowling was comeback man Mohit Sharma, who walked away with the player of the match award after using his variations to telling effect against the Lucknow side. GT were in a dire situation with LSG cruising at 105 for 1 in 14 overs while chasing 136 but the bowlers, led by Mohit, denied them as he defended 12 runs in the final over. While Mohit has been a revelation, veteran Mohammed Shami too has been among the wickets. However, skipper Hardik Pandya hasn't really fired with the ball, having picked up only one wicket so far. Led by Rashid Khan, Gujarat's spin department looks potent with fellow Afghan wrist spinner Noor Ahmad and Jayant Thakur delivering under pressure against LSG. If Jayant conceded just seven in his last two overs, Noor took two wickets for just five runs in his final two overs to set up the win for GT the other day. GT batters have chased down totals but they have been sometimes guilty of not being able to push the score in middle overs. While <keyword id="6355643" type="General" weightage="80" keywordseo="wriddhiman-saha" source="Orion">Wriddhiman Saha</keyword> and Shubman Gill have scored runs at the top and Hardik top-scored in their last match, GT were about 10-15 runs short against LSG, mainly due to their slow batting in middle overs, something the team will need to address. Also, GT might need to give their top overseas batter David Miller more time in the middle by promoting him up the order. The Teams (From): Gujarat Titans: Hardik Pandya (c), Srikar Bharat, Alzarri Joseph, Josh Little, Abhinav Manohar, David Miller, Mohammed Shami, Darshan Nalkande, Noor Ahmad, <keyword id="6220755" type="General" weightage="80" keywordseo="urvil-patel" source="Orion">Urvil Patel</keyword>, Rashid Khan, Wriddhiman Saha, R Sai Kishore, Sai Sudharsan, Pradeep Sangwan, Dasun Shanaka, <keyword id="291070" type="General" weightage="80" keywordseo="vijay-shankar" source="Orion">Vijay Shankar</keyword>, Mohit Sharma, Shivam Mavi, Shubman Gill, Odean Smith, Rahul Tewatia, Matthew Wade, Jayant Yadav, <keyword id="6191486" type="General" weightage="80" keywordseo="yash-dayal" source="Orion">Yash Dayal</keyword>. Mumbai Indians: Rohit Sharma (c), Suryakumar Yadav, Tim David, Dewald Brevis, Tilak Varma, Ishan Kishan (wk), Tristan Stubbs, <keyword id="3788898" type="General" weightage="80" keywordseo="vishnu-vinod" source="Orion">Vishnu Vinod</keyword>, Cameron Green, Arjun Tendulkar, Ramandeep Singh, Shams Mulani, Riley Meredith Nehal Wadhera, Hrithik Shokeen, Arshad Khan, Duan Jansen, Piyush Chawla, Kumar Kartikeya, Raghav Goyal, Jofra Archer, Jason Behrendorff, Akash Madhwal. Match starts at 7:30 pm (IST). SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/rils-q4-performance-keeps-brokerages-bullish-on-the-companys-prospects/articleshow/99725935.cms">RIL’s Q4 performance keeps brokerages bullish on the company’s prospects</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/sc-closes-contempt-case-against-lalit-modi-with-a-warning/articleshow/99725774.cms">SC closes contempt case against Lalit Modi with a warning</a>

Mumbai Indians look to sort bowling woes in clash against Gujarat Titans

<a href="http://www.businessinsider.in/searchresult.cms?query=Amazon">Amazon</a>.in would now sell brand-refurbished <a href="http://www.businessinsider.in/searchresult.cms?query=smartphones+">smartphones</a> from popular brands such as <a href="http://www.businessinsider.in/searchresult.cms?query=Samsung+">Samsung</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Xiaomi">Xiaomi</a> in the initial stage. These <keyword id="6354775" type="TECHNOLOGY" weightage="60" keywordseo="Smartphones">smartphones</keyword> will be revamped and clearly marked as 'Refurbished' to differentiate them from new phones. 
 
Consumers need not worry about the quality of the product as these smartphones will be as good as the new phones. They will come with 6 months or higher warranty periods from the brands and customers can be rest assured of their durability and functionality, reported the Economic Times. 
 
Consumer Electronics (CE) segment occupies one of the top three slots on Amazon.in with smartphones emerging as the fastest growing category in the segment. 
 
During the last six months, the total CE selection available for purchase has grown significantly, that is nearly 150% and the customer demand too has spiraled northwards by similar percentage points in the last one year. 
 
Today over 82 smartphone brands including leading international and domestic ones, are available to customers for purchase from across the county on this <a href="http://www.businessinsider.in/searchresult.cms?query=eCommerce+">eCommerce</a> platform. 
 <keyword id="6354743" type="COMPANY" weightage="80" keywordseo="Amazon-India">Amazon India</keyword>, director category management - media, <keyword id="2968020" type="UNKNOWN" weightage="80" keywordseo="Noor-Patel">Noor Patel</keyword>, said: "Our consumer insights give us enough reason to believe that there is a market in India for quality-assured, brand-refurbished smartphones at value prices. We are starting the refurbished category as a pilot and will scale as we see more feedback from customers.” 
 
Patel was of the view that the smartphone ecosystem will gear up for more brand-refurbished products in the coming months. 
 
The phones would be marked differently in order to help customers make an informed choice. 
 
The pilot is currently limited to a few brands and models. Customers can look forward to more brands and models in the smartphone segment in the coming months. 
 
All the brand-refurbished smartphones are fulfilled by Amazon (FBA) and regular convenience and trust features from Amazon.in like easy returns backed by an A-to-Z guarantee and premium guaranteed deliveries apply to these products. 
 
(Image: Reuters)

Brand refurbished sounds good! Amazon India to offer such phones from Samsung and Xiaomi

The D-day approaches as Chennai Super Kings will be playing against Gujarat Titans in the finale of the Indian Premier League 2023. The match will take place at the Narendra Modi Stadium on Sunday. To make this occasion even more memorable, the 'Captain Cool' will be making his 250th IPL appearance, his 11th final as a player and his 10th as a skipper. No other player has played 250 IPL matches and <keyword id="6397" type="General" weightage="100" keywordseo="dhoni" source="Orion">Dhoni</keyword> is the first player to do so. Dhoni has made most appearances in IPL finals as a player and as a captain. In IPL, Mahendra Singh Dhoni has played for Chennai Super Kings and Rising Pune Supergiant. In 249 IPL matches so far, Dhoni has scored 5,082 runs at an average of 39.09 and a strike rate of 135.96 in 217 innings. His best score is 84* and he has scored 24 half-centuries. He is the seventh-highest run scorer in the league's history. For Chennai Super Kings, the right-handed batsmen have played 219 matches. In 190 innings he has 4508 runs with 22 half-centuries. His highest score was 84. The strike rate is 137.52 Dhoni's batting average is 40.25. For Rising Pune Supergiant, the wicket-keeper batsmen have played 30 matches from 2016-17. He has scored 574 runs in 27 innings. Dhoni had scored two half-centuries for RSP. His highest score was 64. The strike rate was 124.78. His batting average was 31.89. As a captain for CSK and RPS, Mahendra Singh Dhoni has led his team to 225 matches, the most by any player in IPL history. He managed to win 132 matches while losing 91. Dhoni has led CSK to four IPL titles, while he was part of the RPG team's runner-up finish in 2017, where they lost to MI. Dhoni has captained CSK in 211 matches. Out of this, Dhoni has won 127 matches, lost 82 and two matches ended in no result. Dhoni has led RPG in 14 matches, out of which he won five, and has lost nine matches. Hardik Pandya-led GT will be aiming to defend their title which they won in their debut season itself last year, while Dhoni-led CSK will be aiming to win their fifth title, especially for their skipper, who could be playing his final IPL match today. Ever since the start of the tournament, Dhoni's retirement from IPL has been speculated by fans. Chennai Super Kings squad: <keyword id="6354832" type="General" weightage="20" keywordseo="ms-dhoni" source="Orion">MS Dhoni</keyword>, Ruturaj Gaikwad, Subhranshu Senapati, Moeen Ali, Rajvardhan Hangargekar, Devon Conway, Shivam Dube, Dwaine Pretorius, Mitchell Santner, Tushar Deshpande, Ravindra Jadeja, Mukesh Chowdhary, Deepak Chahar, Ambati Rayudu, Matheesha Pathirana, Simarjeet Singh, Prashant Solanki, Maheesh Theekshana, Ben Stokes, Nishant Sindhu, Ajinkya Rahane, Sisanda Magala, Ajay Mandal, Shaik Rasheed, Bhagath Varma. Gujarat Titans: Hardik Pandya, Rahul Tewatia, Vijay Shankar, Darshan Nalkande, Jayant Yadav, Odean Smith, Shivam Mavi, Shubman Gill, David Miller, Abhinav Manohar, Sai Sudharsan, Dasun Shanaka, Wriddhiman Saha, Matthew Wade, <keyword id="62359" type="General" weightage="50" keywordseo="rashid-khan" source="Orion">Rashid Khan</keyword>, Mohammed Shami, Alzarri Joseph, Yash Dayal, Pradeep Sangwan, R Sai Kishore, Noor Ahmad, Joshua Little, Mohit Sharma, KS Bharat, Urvil Patel. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/india-dominates-smartwatch-market-accounts-for-over-a-quarter-of-global-sales-in-q1-2023/articleshow/100522354.cms">India dominates smartwatch market, accounts for over a quarter of global sales in Q1 2023</a> <a href="https://www.businessinsider.in/finance/news/2000-note-withdrawal-how-to-exchange-notes-is-it-a-legal-tender-and-other-questions-answered/articleshow/100412941.cms">₹2,000 note withdrawal – How to exchange them, is it a legal tender and other questions answered</a> <a href="https://www.businessinsider.in/business/auto/news/electric-scooters-and-bikes-may-get-costlier-as-government-looks-to-revamp-the-fame-ii-scheme/articleshow/100321089.cms">Electric two wheelers may get costlier as government looks to revamp the FAME-II scheme</a>

MS Dhoni set to play 250th IPL match of his career

Amazon is going to open up three more fulfillment centres in India by the end of this year, taking the total number to 27. 
 “That would give a storage capacity of around 7.5 million cubic feet. That is one of the largest investments we committed to India," said Noor Patel, Director Category Management, <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>. 
 
Presently, Amazon has 24 centres across 10 states in India and this is the only country where Amazon has its own delivery infrastructure. 
 
He also said the sale of 4G phones have significantly gone up during the past few months. He, however, did not directly attribute it to the launch of Reliance Jio. 
 
According to him, Amazon has announced the Great Indian Sale from October 1 to 5. And it would the largest event in India. 
 
Diwali, in 2015, had witnessed sale four times more than that was in the previous year, he said. 
 
The consumer electronics selection in Amazon India today stands at over 24 million products offered by 29,000 sellers on the platform, he added. 
 
India Mobile phones and speakers are the fastest growing sub-categories on Amazon India platform that witnessed over 170 per cent and nearly 240 per cent increase, respectively, during last one year.

Amazon is opening 3 more fulfillment centres in India this year

2020 IPL auction will see these 332 players trying their luck under the hammer

<ul><li>Over the years, jingles have proven to be effective for brands in helping them differentiate themselves and create a unique identity.</li><li>However, we haven’t heard too many jingles lately. Much to our delight, a Genie has finally heard our prayers and granted our wish.</li><li>There’s a new jingle in town that the internet is humming to. It is <keyword id="9167642" type="General" weightage="20" keywordseo="swiggy-genie" source="Orion">Swiggy Genie</keyword>’s ‘<keyword id="12405659" type="General" weightage="20" keywordseo="genie-dekh-lega" source="Orion">Genie Dekh Lega</keyword>.’</li></ul>Remember those old, golden days when you would actually turn on your television’s volume during a commercial break to hear ‘Washing Powder Nirma’ or Badshah Masala’s jingle and your whole family would join in and hum along? Be it Lijjat Papad from the 90s or Idea’s Hunny Bunny from the early 2000s, jingles hold a special place in our hearts. They are still fresh in our memories like they were launched yesterday. Over the years, jingles have played a critical role in building a brand’s identity -- helping them stand apart from the crowd because jingles stick and leave a long-lasting impression on consumers’ minds. However, lately, we haven’t been hearing too many jingles in India. Granting our wish to revisit these old days, <keyword id="6358977" type="General" weightage="80" keywordseo="swiggy" source="Orion">Swiggy</keyword> Genie has come up with the new earworm, a jingle called ‘Genie dekh lega.’ <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Conceptualised by Schbang, Swiggy has launched a new campaign that aims to position it as a brand that comes to its consumer’s rescue even at the eleventh hour. With a catchy jingle that will make a home in your mind, Swiggy reminds the audience that no matter how small the item is -- be it a lehenga or a charger or sending a Diwali gift to your loved ones -- it will deliver it to you or for you. Commenting on the release of the film, Rishabh Pande, Creative Lead at Schbang said, “When you land a brief from Swiggy India, you need to tell yourself as a creative to take the excitement down a notch and channel that energy to create work that takes creativity up a notch. This film isn’t memorable because it chose to explore humour, like all Swiggy ads, but because it chose to explore and own a category unlike any Swiggy ad we’ve seen before. That’s where the idea of this ear-worm was born and boy does it deliver.” Sneha John, Director, Marketing at Swiggy said, “Festivals like Diwali see a lot of consumers using Genie to run last minute errands for the home or to send sweets and homemade treats to family and friends. With this film, we want to showcase Genie as an always dependable service that comes to your aid for last minute Diwali shopping and party needs.” According to the Oxford Dictionary, a Genie is a spirit of Arabian folklore, as depicted traditionally imprisoned within a bottle or oil lamp, and capable of granting wishes when summoned. Swiggy has been focusing on establishing its delivery associates as superhumans of sorts, a genie, to be precise. It grants your wishes anytime you summon it and deliver to you in a jiffy -- as if appearing from thin air. Before the ‘Genie Dekh Lega’ advertisement, Swiggy ran a campaign called ‘Swiggy Genie’s got your back.’ It shows how Swiggy can share the load if you have got a lot on your plate and pick up your grocery for you. <div type="Youtube" id="Rqjyt2iTlMI" title="Tired of being a running Ranjith? Swiggy Genie's got your back!" thumbUrl="https://i.ytimg.com/vi/Rqjyt2iTlMI/mqdefault.jpg"></div> <div type="Youtube" id="8gEcscom18s" title="On the go all day? Swiggy Genie is here to help." thumbUrl="https://i.ytimg.com/vi/8gEcscom18s/mqdefault.jpg"></div> When the Indian Government announced the country's first lockdown last year in March 2020 and said that only essential service providers were allowed to function, Swiggy came up with the idea of launching Swiggy Genie. Whether it was flu medicine or healthy food, Genie has been helping end-users to make instant deliveries from one point to another. Client: Swiggy India Agency: Schbang Production House: Schbang Motion Pictures Head, Schbang Motion Pictures: Abhimanyu Balasubramanyam Director: Nilay Singh Cinematographer: Jay Charola Executive Producer: Raashi Priya Nahata Associate Producer: Rahul Rohra Music Composer - Kanishk Seth Chief Assistant Director: Sohil Kohli Line Producer - Durgesh Dadhich (OMG Productions) Production Manager - Lalit Sippy DA - Gaurav Ahuja 2nd AD: Rishabh Sharma Art Director: Prince and Team Costume Stylist: Vidhi Gurnani Hair and Makeup - Priti Pannu Vice President- Isha Amin Group Solutions Manager - Sanjana Jaikishin Rohera Creative Director - Aditya Mehendale Group Creative Manager- Tanaiya Saigal Creative Lead - Rishabh Pande Sr. Creative Strategist- Pearl Alex Account Lead- Mehernaz Mistry Sr. Solutions Strategist - Janya Sindhu Business Development Manager- Radhika Raheja Sr. BD Executive- Jinita Shah Creative Strategist- Simran Kumar, Rebecca D'silva Cast - Manoj Mathew, Shruti Puranic, Usha Palan, Vallabh Gada, Myra Shah Support Cast- Deven Patel, Devendra Ahirwal, Nihal Nischal, Gaurav Ahuja, Rishabh Pande, Rishabh Sharma, Prakhar Casting Director- Shubham Tiwari and Team Offline Editor - Vishnu Prasad Designer - Ayushi Bhawsar and Abhishek Shigwan Animation- Nitin Malekar Colourist- Christian Leivia Online- After Studio Sound Mix and Master - Kardam 1st AC- Kshitij Singh Gaffer- Rajesh Singh Focus Puller- Chandan Yadav Camera Equipment - Uni10 Media Works Pvt Ltd Light Equipment - Light World Storyboard - Akhilesh Catering - Nathmauli Spot Team - Noor Alam Sheikh and team Accounts - Suryakant Bondre, Prathamesh Patkar and Kailas Salunke Location- SS bunglow Location manager- Laxman Rathore and team Office Boy - Vaibhav Kamble

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

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