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4 mins read
Athlete marketing is booming with the evolution of NIL and creating new career paths
Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make mo…
Ashley Rodriguez
1 min read
Caitlin Clark is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.
These four factors determine an athlete's "Roster Value" — "a calculation of an athlete's respectiv…
Mykenna Maniece
3 mins read
I scored over 20 sponsorships as a student-athlete. Since graduating, I've worked full time helping other students make money from NIL.
Lauren Hoselton is a former track-and-field athlete using her NIL experience to help student-athlet…
Tiara White
3 mins read
How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals
LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…
Tiara White
1 min read
5 key slides from a presentation on how college athletes negotiate NIL brand deals, including a formula for pricing sponsored posts
In April, Gen Agency hosted its first NIL-educational summit for University of Michigan influencers…
Tiara White
8 mins read
How NIL deals and brand sponsorships are helping college athletes make money
NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…
Dan Whateley,Margaret Fleming
2 mins read
Caitlin Clark's Nike deal sets new bar, leaving modest salary in the dust
The $28 million, eight-year Nike deal is worth exponentially more than Caitlin Clark's base salary …
Geoff Weiss
5 mins read
An athletic scholarship and NIL deals aren't going to pay for your kid's college tuition. Here are the odds they're up against.
Athletic scholarships and NIL deals help athletes pay for college and make money but the odds of fo…
Jacob Zinkula
2 mins read
Arch Manning, nephew of Peyton and Eli, likely won't take NIL money until he's the starting quarterback at the University of Texas
Arch Manning is one of the most intriguing prospects in recent memory, but he won't be cashing in o…
Tyler Lauletta
2 mins read
Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
As the Iowa Hawkeyes gear up to pursue a national championship, 21-year-old Caitlin Clark's value t…
Jordan Hart
3 mins read
Giannis Antetokounmpo has 'the same mentality' as college walk-ons, and he's helping give them NIL deals ahead of March Madness
Giannis Antetokounmpo relates to the experience of college walk-ons. He's now helping give five D-I…
Meredith Cash
2 mins read
Popeyes meme kid from viral GIFs inks college football NIL deal with the fast-food chain
The internet is forever, and the Popeyes kid meme lives on after the subject of the viral sensation…
Jordan Hart
2 mins read
An Indiana basketball player surprised his sister on Christmas by paying off her student loans with NIL endorsement money
Anthony Leal made good use of the money he's earned in NIL deals, giving his sister a Christmas gif…
Tyler Lauletta
7 mins read
How scoring an invitation to Steph Curry's basketball camp changed Azzi Fudd's whole perspective
UConn Huskies star Azzi Fudd was one of the first girls invited to Steph Curry's basketball camp fo…
Meredith Cash
1 min read
Seeking nominations for top NIL startups helping student-athletes build their brands
Insider is compiling a new list of the top startups and companies helping student-athletes build th…
Margaret Fleming,Dan Whateley
2 mins read
Jimbo Fisher calls out 'despicable' 'czar of college football' Nick Saban as the SEC coaches escalate beef over NIL recruiting era
The war of words between Nick Saban and Jimbo Fisher is heating up and will be settled on the field…
Tyler Lauletta
7 mins read
The new NIL era of college football has invited plenty of complaints, but Michigan State is using it to their advantage
Head coach Mel Tucker spoke with Insider about how the Spartans football team is using loosened NIL…
Cork Gaines
4 mins read
Sedona Prince is tackling coffee's 'dirty not-so-little secret' and extending their advocacy to the environment
The Oregon Ducks star and famous TikToker is now the Chief Community Officer for Riff, the brand re…
Meredith Cash
3 mins read
Paige Bueckers refused NIL deals in March to 'strictly focus on basketball' during UConn's NCAA tournament run
The UConn Huskies superstar point guard is all-in on hanging a banner in Storrs for the first time …
Meredith Cash
2 mins read
Paige Bueckers can rake in more NIL money than the top 9 men's stars in the Sweet 16 combined
Women's college basketball players have outearned athletes from every other sport besides football …