Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

Nik announced the acquisition of RTFKT, a company that makes digital sneakers, in the latest sign t…

The shoes will include features such as haptic feedback and auto-lacing, suggesting Nike sees them …

"We're acquiring a very talented team of creators with an authentic and connected brand," said Nike…

Nike is forging ahead with its metaverse plans and rolling out a virtual goods platform called .Swo…

An initial suggestion was to name the NBA star's line 'Michael Jordan,' but this was rejected by Ni…

On a call with analysts late Monday, Donahoe said Nike will invest "to deliver next-generation expe…

Nike's move is likely predominately motivated by a change in its strategy, which is now focused on …

In a new book, Nike playfully looks 50 years down and gives readers a thought-provoking view of its…

The retailer joins a slew of businesses rushing to capitalize on Web3 and the metaverse.

Tailored Brands, the parent company of the men's clothing store that until last month was known as …

Even a virtual-collectibles executive can be hit. "It happens to everyone," an analyst said; expert…

Patents awarded to Amazon-owned Ring hint at a dystopian future, and Toyota gave a glimpse at its e…

Bath & Body Works puts shoppers in virtual waiting rooms to prevent site crashes and give shoppers …

Check out the Insider Retail newsletter for what insiders are saying about McDonald's and the bigge…

The two initatives follow the new home experience that Walmart launched online in February, which r…

Elon Musk sheds Tesla shares, fears of rate hikes spook investors, and the founder of The Sandbox s…

Under Armour desperately needs a strong shoe business if wants to compete with its chief rivals and…

Nike shares reached a record high after the company greatly exceeded market expectations, reporting…