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Nike buys virtual shoe studio RTFKT as more big brands position themselves for metaverse push
"We're acquiring a very talented team of creators with an authentic and connected brand," said Nike…
Carla Mozée
Coca Cola, Nike, McDonald’s and other brands that hopped on the NFT bandwagon this year
Here’s a quick look at 10 brands that hopped into NFTs in 2021:
BI India Bureau
Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave
Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…
Soccer players keep promoting NFT collections - and they keep crashing to zero
90% of Liverpool's "Heroes Club" NFTs went unsold, while high-profile players like Paul Pogba and J…
George Glover
Instagram is working on bringing NFTs to a wider audience, as its parent Meta goes all-in on the metaverse
"We are definitely actively exploring NFTs and how we can make them more accessible to a wider audi…
Shalini Nagarajan
NFTs Bored Apes and Mutant Apes kick off 2022 on a high with floor prices jumping more than 40%
Non-fungible tokens (NFTs) are entering 2022 the way they did in 2021 – on a high. As a res…
Marvel’s Captain America NFTs to hit the stands after Spiderman’s success
All the Marvel digital collectables will be floated on the blockchain and be available for us…
Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines
Some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can…
Julia Hood
Elon Musk turns down $1 million for the tweet he was selling as an NFT
On March 15, Musk tweeted that he is “selling this song about NFTs as an NFT.” The tweet was acc…
How NFT mania helped digital artist Beeple sell a piece of crypto art for $69 million at a Christie's auction
Mike Winkelmann, aka Beeple, sold the most expensive digital artwork in history. A Christie's aucti…
Joel Stonington,Kevin Reilly
Wall Street Bets jokes about making Reddit the 'biggest meme stock ever' after the platform files for an IPO
Not all WSB members were happy, as some said imminent changes to the platform wouldn't leave Reddit…
Shalini Nagarajan
Insider's Guide to the Metaverse: How to play, make money, and party in 7 of the most popular virtual worlds right now
The metaverse leapt into the spotlight this year, but is it ready for mainstream acceptance? Inside…
Lisa Kailai Han,Kari McMahon
Fanatics Brands' journey to secure workers rights could benefit the company long term
Fanatics received accreditation by the Fair Labor Association, an organization that promotes worker…
Erica Sweeney
I'm not in tech but I still incorporated NFTs and the metaverse into my business plan – here's how
From AR technology to NFTs of products and services, entrepreneur Jen Glantz says she's introducing…
Jen Glantz
A sportswear startup's line of luxury jacket NFTs sold out in minutes. Now the CEO is scouting out land in the metaverse for a virtual store.
ASRV released its first NFTs as part of its winter clothing line, selling out in minutes. The CEO s…
Phil Rosen
10 things before the opening bell
Omicron's impact on inflation, US lawmakers traded $631 million in securities this year, and a top …
Phil Rosen
10 things before the opening bell
The SEC is clamping down on corporate insider trading, Stifel's top strategist thinks bitcoin will …
Phil Rosen
10 things before the opening bell
The metaverse is here already, Tim Cook said he owns crypto, and Robinhood dropped after data breac…
Phil Rosen
Insiders describe 'complete chaos' at Oracle following layoffs and restructuring
Inside Oracle's layoffs, potentially impacting thousands — those who haven't yet been laid of…
Jordan Parker Erb
Mark Cuban says buying virtual real estate is 'the dumbest s--- ever' as metaverse hype appears to be fading
"The worst part is that people are buying real estate in these places," billionaire investor Mark C…