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You Searched For "nike nft" and got 16 results


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Nike buys virtual shoe studio RTFKT as more big brands position themselves for metaverse push

"We're acquiring a very talented team of creators with an authentic and connected brand," said Nike…

Carla Mozée   


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Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave

Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

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A Nike exec says a phisher stole his NFTs. Here are 3 things everyone should do to protect a digital wallet

Even a virtual-collectibles executive can be hit. "It happens to everyone," an analyst said; expert…

Matthew Kish   


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Lamborghini launches its first NFT containing carbon fibre sent to space

"This is Lamborghini`s historical first NFT project. In collaboration with the artist Fabian Oef…

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2 mins read

Sneaker resale platform StockX says it turned away $100 million in fake items in 2022

The new data follows StockX's attempts to win back consumer trust in its verification process for s…

Danni Santana   


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Elon Musk turns down $1 million for the tweet he was selling as an NFT

On March 15, Musk tweeted that he is “selling this song about NFTs as an NFT.” The tweet was acc…

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Here’s how brands are using NFTs

From Lamborghini and Louis Vuitton to Adidas and Nike - brands are jumping onto the NFT bandwagon. …

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3 mins read

What you need to know about NFTs, the collectible digital tokens that are selling for millions online

Non-fungible tokens or NFTs have grown to encompass a $250 million market and operate on the same p…

Grace Kay   


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3 mins read

Grace Kay   


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Soccer players keep promoting NFT collections - and they keep crashing to zero

90% of Liverpool's "Heroes Club" NFTs went unsold, while high-profile players like Paul Pogba and J…

George Glover   


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3 mins read

Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines

Some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can…

Julia Hood   


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3 mins read

A digital artist known for his satirical work is breaking sales records, making over $10 million on 2 crypto-art pieces

One buyer flipped a Beeple crypto-art piece for $6.6 million - nearly 1,000 times its original purc…

Grace Kay   


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3 mins read

How NFT mania helped digital artist Beeple sell a piece of crypto art for $69 million at a Christie's auction

Mike Winkelmann, aka Beeple, sold the most expensive digital artwork in history. A Christie's aucti…

Joel Stonington,Kevin Reilly   


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2 mins read

A sportswear startup's line of luxury jacket NFTs sold out in minutes. Now the CEO is scouting out land in the metaverse for a virtual store.

ASRV released its first NFTs as part of its winter clothing line, selling out in minutes. The CEO s…

Phil Rosen   


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Walmart is the next big company with plans for the metaverse

The retailer joins a slew of businesses rushing to capitalize on Web3 and the metaverse.

Francis Agustin   


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10 Things in Tech: Leaked Nike survey

In today's edition: A leaked survey shows Nike's tech employees are none too pleased with their sen…

Jordan Parker Erb