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Nike forges ahead into the metaverse, even as critics slam the virtual world as overhyped and eerily empty

Nike is forging ahead with its metaverse plans and rolling out a virtual goods platform called .Swo…

Matthew Kish   


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Nike just acquired a virtual goods company as it accelerates its metaverse play

Nik announced the acquisition of RTFKT, a company that makes digital sneakers, in the latest sign t…

Matthew Kish   


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Nike readies the physical release of its first metaverse-driven 'Cryptokicks.' Here's how to get a pair of these real-world sneakers.

The shoes will include features such as haptic feedback and auto-lacing, suggesting Nike sees them …

Matthew Kish   


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Nike buys virtual shoe studio RTFKT as more big brands position themselves for metaverse push

"We're acquiring a very talented team of creators with an authentic and connected brand," said Nike…

Carla Mozée   


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Nike is headed into the 'next era' of digital commerce as its metaverse strategy evolves, says Guggenheim

The athletic apparel company has been pushing into the future internet with video games and even a …

Natasha Dailey   


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Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave

Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

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Nike climbs as sneaker maker posts 2nd-quarter earnings beat despite supply-chain constraints

On a call with analysts late Monday, Donahoe said Nike will invest "to deliver next-generation expe…

Phil Rosen   


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Walmart is the next big company with plans for the metaverse

The retailer joins a slew of businesses rushing to capitalize on Web3 and the metaverse.

Francis Agustin   


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10 things before the opening bell

Elon Musk sheds Tesla shares, fears of rate hikes spook investors, and the founder of The Sandbox s…

Phil Rosen   


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JPMorgan opens a Decentraland lounge featuring a tiger as the bank seeks to capitalize on $1 trillion revenue opportunity from the metaverse

The world is at an "inflection point" as companies and individuals pour into the metaverse, JPMorga…

Natasha Dailey   


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10 things in tech you need to know today

The US has blacklisted NSO Group, Allbirds went public, and Nike is headed to the metaverse: 10 thi…

Jordan Parker Erb   


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Wall Street hopes young people will drive a metaverse boom — but only 38% of Gen Zs think it's the next big thing

New polling from Harris suggests Gen Zs are far from convinced that the metaverse is the future, de…

Harry Robertson   


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A sportswear startup's line of luxury jacket NFTs sold out in minutes. Now the CEO is scouting out land in the metaverse for a virtual store.

ASRV released its first NFTs as part of its winter clothing line, selling out in minutes. The CEO s…

Phil Rosen   


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McDonald's has filed a trademark for a restaurant in the metaverse that will actually deliver food to your home

McDonald's is joining a series of companies who are looking to cash in on Web3, including the metav…

Grace Dean   


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Mark Cuban says buying virtual real estate is 'the dumbest s--- ever' as metaverse hype appears to be fading

"The worst part is that people are buying real estate in these places," billionaire investor Mark C…

Katie Canales   


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Facebook changed its name to declare itself a metaverse pioneer — but it's years late to the party

The virtual worlds that currently exist are barren and awkward, but they still exist — and are furt…

Katie Canales   


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A Nike exec says a phisher stole his NFTs. Here are 3 things everyone should do to protect a digital wallet

Even a virtual-collectibles executive can be hit. "It happens to everyone," an analyst said; expert…

Matthew Kish   


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Mark Zuckerberg's Meta has lost nearly $50 billion on the metaverse - more than Ford, Hershey, or Kraft Heinz are worth

Facebook-parent Meta has lost $47 billion in its metaverse division in under five years, a sum that…

Theron Mohamed   


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Elon Musk pokes fun at the metaverse, trashing the idea that anyone wants to strap a screen to their face the entire day

"I currently am unable to see a compelling metaverse situation," Musk told The Babylon Bee. "I don'…

Shalini Nagarajan   


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Manchester City has teamed up with Sony to create a metaverse out of a virtual version of its soccer stadium

Soccer club Manchester City has partnered with Sony to forge into the virtual world and draw in fan…

Camomile Shumba