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5 mins read

Nike's high-cut body suit for Team USA highlights the weird differences between men's and women's Olympic outfits

For many athletes, it's clear that there is still a long way to go until all genders are treated eq…

Hannah Getahun   


Business Insider Latest Story Image
30 mins read

Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand

A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…

Joshua Hunt   


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2 mins read

Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave

Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

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2 mins read

Runner Mary Cain says former Nike Oregon Project coach Alberto Salazar weight-shamed her and told her that her 'breasts and bottom were too big'

Cain is suing Salazar and Nike for $20 million, claiming she was emotionally abused while training …

Kelly McLaughlin   


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2 mins read

Nike readies the physical release of its first metaverse-driven 'Cryptokicks.' Here's how to get a pair of these real-world sneakers.

The shoes will include features such as haptic feedback and auto-lacing, suggesting Nike sees them …

Matthew Kish   


Business Insider Latest Story Image
1 min read

Need self-lacing shoes? Nike has a solution for you!

Since its founding in 1964, Nike has gotten to be one of the world's most ingenious brands. From fa…

Business Insider Latest Story Image
2 mins read

This rare Nike 'Moon Shoe' could sell for $160,000 at auction

The shoes were constructed by Geoff Hollister, one of Nike's first employees. Looking for a solutio…

Shoshy Ciment   


Business Insider Latest Story Image
3 mins read

Nike turned into a luxury brand when no one was looking

But more telling is the focus of Nike's advertising and innovation efforts, which, with few excepti…

Dennis Green   


Business Insider Latest Story Image
4 mins read

Here's what it's like to wear Nike's $720 self-lacing sneakers

There's no mistaking it: the shoes do exactly what they purport to - and they do it fantastically w…

Dennis Green   


Business Insider Latest Story Image
2 mins read

NIKE CEO: Self-lacing shoes will be as big as self-driving cars

Power Lace senses when the wear's foot is in the shoe, and automatically tightens the straps. The l…

Dennis Green   


Business Insider Latest Story Image
2 mins read

Nike's new science fiction-inspired, self-lacing sneakers will cost $720 a pair

The first shoe, the HyperAdapt 1.0, will feature the signature adaptive fit, which senses when the …

Dennis Green   


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2 mins read

Nike Could Be Missing Out On A Billion-Dollar Opportunity

"The average eBay price of the LeBron 10 What the MVP sneaker? $2,086," writes FiveThirtyEight. "Th…

Business Insider Latest Story Image
1 min read

The Nike self-lacing sneaker from 'Back to the Future II' is finally available - but there's a huge catch

Nike has partnered with the The Michael J. Fox Foundation to release 89 versions of the famous…

Dennis Green   


Business Insider Latest Story Image
1 min read

FINALLY: Nike Is Going To Sell Those Self-Lacing 'Back To The Future 2' Sneakers This Year

Speaking at the #AgendaEmerge conference in Long Beach California this week, Tinker Hatfield, who d…

Lara O'Reilly   


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5 mins read

Pharmaceutical companies behind weight-loss drugs are slimming down a new target: The Magnificent 7

In today's big story, we're looking at pharma companies' surging stocks and threatening tech darlin…

Dan DeFrancesco   


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1 min read

The 9 most valuable sneakers with the highest resale value right now, according to the data

Styles and trends are constantly shifting but high-profile collaborations and limited releases keep…

Shoshy Ciment   


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1 min read

Sotheby's is auctioning off some of the rarest sneakers ever made, and some could go for more than $100,000

Sotheby's first-ever rare sneaker auction will feature sought-after shoes made famous by athletes, …

Shoshy Ciment   


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1 min read

Experts say these were the most iconic sneakers of the last decade

Business Insider consulted with sneaker resale marketplace Stadium Goods to find the most popular s…

Shoshy Ciment   


Business Insider Latest Story Image
2 mins read

One of the rarest shoes in the world just sold for $437,500 at auction in the wake of a Canadian investor buying 99 sneakers for $850,000

Though according to the press release, Nadal originally offered to buy all 100 pairs, the original …

Shoshy Ciment   


Business Insider Latest Story Image
1 min read

These are the most expensive sneakers to be resold in the last year as the sneaker-resale market explodes

These limited releases often cause hype when initially launched, and they have a long tail as the s…

Dennis Green