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2 mins read

Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave

Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

Business Insider Latest Story Image
4 mins read

Nike just opened a brand-new store that could change sneaker-buying forever

Nike Express Sessions, 15-minute-long appointments Plus members can book with a Nike representative…

Dennis Green   


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2 mins read

Nike execs can't stop saying one word, and it reveals the future of the company

Parker said that Nike is continuing to invent new ways to combine digital and retail, and that it w…

Dennis Green   


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4 mins read

Amazon and Nike are charting a course for the store of the future

"A sea change is clearly taking place in the retail market - but it is not the retail apocalypse. I…

Dennis Green   


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5 mins read

Nike is opening a 68,000-square-foot flagship store of the future in New York City

Nike Plus members get perks like free courier delivery for purchases at the new store, free shippin…

Dennis Green   


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1 min read

Nike is expected to cut ties with Zappos, Belk, Dillards and 6 other retailers as the footwear giant doubles down on digital

Nike confirmed to Business Insider that it is slashing the number of "strategic partners" it works …

Hayley Peterson   


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1 min read

Take a look around Nike's enormous new flagship store in New York City, complete with the world's largest for-sale collection of Nike shoes

Spanning six floors and 68,000 square feet, it is packed with brand-new customer experiences that N…

Jessica Tyler,Dennis Green   


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2 mins read

Nike shares hit a record high after the company reported an 82% jump in online sales

Nike's sales in some regions have recovered to pre-pandemic levels. CEO John Donahoe said online sh…

Grace Dean   


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2 mins read

Nike just got the biggest sign yet that its master plan is working

Nike's focus on direct and digital sales is paying off. Sales on Nike stores and apps grew as did N…

Matthew Kish   


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2 mins read

Nike readies the physical release of its first metaverse-driven 'Cryptokicks.' Here's how to get a pair of these real-world sneakers.

The shoes will include features such as haptic feedback and auto-lacing, suggesting Nike sees them …

Matthew Kish   


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1 min read

Nike is opening a 55,000-square-foot store of the future in New York City - take a look around

Chief among them are what Nike is calling "immersive experiences." If you ever wanted to do a layup…

Dennis Green   


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2 mins read

We visited the new Nike-powered Foot Locker in Manhattan and saw why it's a sneakerhead's dream

The store - which opened to the public on August 10 in Manhattan's Washington Heights neighborhood …

Bethany Biron   


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2 mins read

Nike and Lululemon are obliterating the competition when it comes to drawing customers to stores

Foot traffic at Nike and Lululemon stores increased each of the last three months, while traffic at…

Matthew Kish   


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1 min read

Nike drops 5% as supply-chain issues lead to weaker-than-expected sales

Nike's stock is lower on Friday after the company's missed third-quarter sales targets set by Wall …

Carla Mozée   


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3 mins read

As shoppers flood back into stores, retailers are scrambling to merge e-commerce and in-store experiences

Unlike pre-pandemic times, shoppers are now looking at brick-and-mortar as an extension of retailer…

Danni Santana   


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2 mins read

Nike leaps 12% after crushing earnings expectations and accelerating online-sales shift

Much of Nike's quarterly growth was fueled by an 82% surge in online sales. The increase boosted Ni…

Ben Winck   


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4 mins read

Analysts say Nike's new CEO choice signals a direction that should worry some mom-and-pop and department stores

As part of this, Nike said it would look to focus on 40 key retail partners among its sprawling, 30…

Mary Hanbury   


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1 min read

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

Despite Foot Locker's announcement, Nike CEO John Donahoe touted the success of Nike's direct-to-co…

Matthew Kish   


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2 mins read

Nike made a drastic change for its newest store, and it reflects how shopping for sneakers is changing

One of the unique characteristics of this store: much of the product - and, specifically, 25% of th…

Dennis Green   


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1 min read

Nike buys virtual shoe studio RTFKT as more big brands position themselves for metaverse push

"We're acquiring a very talented team of creators with an authentic and connected brand," said Nike…

Carla Mozée