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2 mins read
Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says
With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…
Lloyd Lee
3 mins read
Nike's trying to pivot. It's not working just yet.
Nike has been implementing a turnaround plan, but results are yet to be seen. Its latest move inclu…
Alex Bitter
2 mins read
Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave
Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…
2 mins read
Nike and Lululemon are obliterating the competition when it comes to drawing customers to stores
Foot traffic at Nike and Lululemon stores increased each of the last three months, while traffic at…
Matthew Kish
2 mins read
Nike's warnings on China should scare other companies that do business there
Nike's results signaled that weak consumer demand in China may remain a headwind despite Beijing's …
Phil Rosen
2 mins read
Online brands and companies like Nike are going old-school and returning to brick-and-mortar department stores
Acquiring customers online is proving harder than brands expected. Cue the department stores and br…
Yeji Jesse Lee
1 min read
Nike is expected to cut ties with Zappos, Belk, Dillards and 6 other retailers as the footwear giant doubles down on digital
Nike confirmed to Business Insider that it is slashing the number of "strategic partners" it works …
Hayley Peterson
2 mins read
A Nike exec says a phisher stole his NFTs. Here are 3 things everyone should do to protect a digital wallet
Even a virtual-collectibles executive can be hit. "It happens to everyone," an analyst said; expert…
Matthew Kish
3 mins read
Nike, Adidas, and even Allbirds are rethinking their big bet on DTC
New Adidas CEO Bjørn Gulden on Wednesday said sportswear is a "wholesale-driven business." Nike's a…
Matthew Kish
1 min read
Nike buys virtual shoe studio RTFKT as more big brands position themselves for metaverse push
"We're acquiring a very talented team of creators with an authentic and connected brand," said Nike…
Carla Mozée
2 mins read
Nike just got the biggest sign yet that its master plan is working
Nike's focus on direct and digital sales is paying off. Sales on Nike stores and apps grew as did N…
Matthew Kish
1 min read
Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement
Despite Foot Locker's announcement, Nike CEO John Donahoe touted the success of Nike's direct-to-co…
Matthew Kish
2 mins read
For 12 years, Nike has reigned supreme with teens as their favorite clothing brand
Nike continues to be the most popular clothing brand for teenagers, according to a semiannual surve…
Sarah Belle Lin
5 mins read
How Nike's Air Jordan 1 became — and remained — the most prized lifestyle sneaker
Nike has maintained demand for the iconic silhouette for nearly four decades. The infamous Chicago …
Matthew Kish
4 mins read
All the latest Nike organization changes as the company shakes up its technology, diversity, Asia, and women’s departments
Nike organization changes include Ratnakar Lavu out as tech lead and new roles and responsibilities…
Matthew Kish
3 mins read
As shoppers flood back into stores, retailers are scrambling to merge e-commerce and in-store experiences
Unlike pre-pandemic times, shoppers are now looking at brick-and-mortar as an extension of retailer…
Danni Santana
2 mins read
Nike forges ahead into the metaverse, even as critics slam the virtual world as overhyped and eerily empty
Nike is forging ahead with its metaverse plans and rolling out a virtual goods platform called .Swo…
Matthew Kish
4 mins read
Adidas' new CEO came out swinging during his first press conference, calling out Nike's lack of innovation and defending the three stripes
Bjørn Gulden on Wednesday touched on a wide-range of topics during his first press conference and a…
Danni Santana,Matthew Kish
2 mins read
Nike leaps 12% after crushing earnings expectations and accelerating online-sales shift
Much of Nike's quarterly growth was fueled by an 82% surge in online sales. The increase boosted Ni…
Ben Winck
2 mins read
Nike readies the physical release of its first metaverse-driven 'Cryptokicks.' Here's how to get a pair of these real-world sneakers.
The shoes will include features such as haptic feedback and auto-lacing, suggesting Nike sees them …