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Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave

Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

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4 mins read

Nike just opened a brand-new store that could change sneaker-buying forever

Nike Express Sessions, 15-minute-long appointments Plus members can book with a Nike representative…

Dennis Green   


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Nike execs can't stop saying one word, and it reveals the future of the company

Parker said that Nike is continuing to invent new ways to combine digital and retail, and that it w…

Dennis Green   


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Nike readies the physical release of its first metaverse-driven 'Cryptokicks.' Here's how to get a pair of these real-world sneakers.

The shoes will include features such as haptic feedback and auto-lacing, suggesting Nike sees them …

Matthew Kish   


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Nike shares hit a record high after the company reported an 82% jump in online sales

Nike's sales in some regions have recovered to pre-pandemic levels. CEO John Donahoe said online sh…

Grace Dean   


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4 mins read

Amazon and Nike are charting a course for the store of the future

"A sea change is clearly taking place in the retail market - but it is not the retail apocalypse. I…

Dennis Green   


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3 mins read

Nike's trying to pivot. It's not working just yet.

Nike has been implementing a turnaround plan, but results are yet to be seen. Its latest move inclu…

Alex Bitter   


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5 mins read

Nike is opening a 68,000-square-foot flagship store of the future in New York City

Nike Plus members get perks like free courier delivery for purchases at the new store, free shippin…

Dennis Green   


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Nike warns of 'supply chain headwinds' and inventory shortages ahead of the holiday shopping season

Nike is struggling with strict pandemic lockdowns in Vietnam, where a lot of manufacturing is done,…

Emily Walsh   


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Nike just got the biggest sign yet that its master plan is working

Nike's focus on direct and digital sales is paying off. Sales on Nike stores and apps grew as did N…

Matthew Kish   


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5 mins read

Nike just blew past Wall Street's expectations, and experts say it's thanks to tech and taking risks like its Colin Kaepernick campaign

Nike shares reached a record high after the company greatly exceeded market expectations, reporting…

Bethany Biron   


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4 mins read

Nike just bought a little-known tech startup inside Richard Branson's Virgin Group

Faris said: "I left my post running marketing at Virgin Mobile to start a tech startup, mostly beca…

Lara O'Reilly   


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Nike is getting ready to discount products across North America, but the company expects to finish before the holidays

The sportswear giant on Thursday reported a 44% increase in inventory and said it expects to start …

Matthew Kish   


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1 min read

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

Despite Foot Locker's announcement, Nike CEO John Donahoe touted the success of Nike's direct-to-co…

Matthew Kish   


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4 mins read

Analysts say Nike's new CEO choice signals a direction that should worry some mom-and-pop and department stores

As part of this, Nike said it would look to focus on 40 key retail partners among its sprawling, 30…

Mary Hanbury   


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2 mins read

Nike is headed into the 'next era' of digital commerce as its metaverse strategy evolves, says Guggenheim

The athletic apparel company has been pushing into the future internet with video games and even a …

Natasha Dailey   


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1 min read

Nike Is Trying To Tamp Down Rumors That The FuelBand Is Dead

"The Nike+ FuelBand SE remains an important part of our business," the company said in a statement …

Jim Edwards   


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3 mins read

Nike just announced a Silicon Valley tech exec as its next CEO, and it reveals how it's thinking about its future

"While products are usually the first to grab the attention of our consumers, we deepen those relat…

Bethany Biron   


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Nike executives couldn't stop telling analysts how much they love innovation

Well, first of all what you saw last week what we introduced last week in New York was, some of wha…

Bob Bryan   


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Nike climbs as sneaker maker posts 2nd-quarter earnings beat despite supply-chain constraints

On a call with analysts late Monday, Donahoe said Nike will invest "to deliver next-generation expe…

Phil Rosen  Â