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It's the first day for Nike's new CEO. He has a long road ahead.
Elliott Hill spent his entire career at Nike. Now, he's come out of retirement to fix the sneaker a…
Alex Bitter,Jordan Hart
See Michael Jordan's new private jet, a $65 million Gulfstream G650ER with a flamboyant custom paint job
Michael Jordan's new private jet has a uniquely patterned paint job that includes the Jumpman logo.…
Pete Syme
Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says
With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…
Lloyd Lee
Nike is shuffling executives and searching for its next 'breakthrough innovation' as unwanted Air Maxes and Air Jordans pile up
Nike is working to develop the next "breakthrough innovation" as analysts say its product line has …
Matthew Kish,Danni Santana
How Nike's Air Jordan 1 became — and remained — the most prized lifestyle sneaker
Nike has maintained demand for the iconic silhouette for nearly four decades. The infamous Chicago …
Matthew Kish
The lucky breaks that built Nike, from signing Jordan to the rise of jogging
Nike is set to release an Air Jordan in"lucky green."The movie "Air" has renewed attention to Nike'…
Matthew Kish
Meet Sonny Vaccaro, the executive credited with signing Michael Jordan in Ben Affleck's new movie 'Air' and the self-proclaimed 'savior of Nike'
At times controversial, Vaccaro also pioneered all-school collegiate apparel deals. In retirement, …
Matthew Kish
Larry Miller, the chairman of Nike's Jordan brand, says he killed an 18-year-old after a gang fight in 1965
Larry Miller said he was drunk and seeking revenge with a gang when he shot Edward White. He kept i…
Grace Dean
Peter Moore, designer of the Air Jordan 1 and Nike's iconic Jumpman logo, dies
Moore, an industry pioneer, was a driving force behind the creation of Nike's Jordan line and serve…
Matthew Kish
7 fun details that you might miss in the trailer for 'Air,' the Ben Affleck and Matt Damon movie about Nike signing Michael Jordan
The movie, which releases April 5, includes several nods at Nike's rich corporate history, includin…
Matthew Kish
Nike is putting its SNKRS app and fans' patience to the test again with this popular Jordan 1 restock
A "Lost & Found" restock does not guarantee the thousands of people who missed out in November will…
Danni Santana
Trump uses Matt Damon dialogue from Michael Jordan biopic 'Air' in campaign video
"You're going to be remembered forever because some things are eternal," Damon's character tells Mi…
Taylor Berman
Michael Jordan has made a reported $7 million from Lionel Messi's blockbuster transfer to Paris Saint-Germain
PSG players wear shirts manufactured under Nike's Air Jordan sub-brand, and Jordan makes money on e…
Sam Cooper
I watched Ben Affleck's new 'Air' movie with 72 Nike veterans. Here's what they said the movie got right and what it got wrong about the race to sign Michael Jordan.
Former Nike employees who attended a private screening of the movie say it captures the company's v…
Matthew Kish
'SNKRS app really pulling a Ticketmaster right now': Nike botches new Air Jordan 1 'Lost and Found' drop and infuriates sneakerheads
Frustrated collectors took to Twitter on Saturday to compare the sneaker drop to Ticketmaster's cha…
Bethany Biron
Take a look at Nike's new self-lacing Air Jordan 11, on sale in December
The Air Jordan 11 sneakers will feature Nike's Adapt tech, which lets wearers change the fit of the…
Grace Dean
Zadeh Kicks boss Michael Malekzadeh, who made millions taking payments for Nike Air Jordans he failed to deliver, faces multiple fraud charges
Zadeh Kicks founder Michael Malekzadeh is facing fraud charges over a preorder scheme that led to $…
Ryan Hogg
The maker of Lil Nas X's 'Satan Shoes' has settled a trademark dispute brought by Nike, and will buy back doctored Nike shoes it has sold
Nike sued MSCHF for trademark infringement on March 29 after the startup released a "Satan Shoe" th…
Allana Akhtar
Nike's first self-lacing Air Jordans just went on sale for $500 - take a look
Air Jordans have been big this year despite the pandemic, thanks in part to Michael Jordan's ESPN d…
Mary Meisenzahl
Artist freehands 3D custom drip-effect sneakers
Donny the Dybbuk creates limited 3D custom drip sneakers. His freehand designs are done on Air Forc…