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1 min read
Nike's new CEO has a big uphill struggle ahead
Nike's new CEO Elliott Hill faces revenue decline and market challenges as the company shifts focus…
Jordan Hart
3 mins read
Skims wants to be the new Nike. Brand experts say that's a pipe dream.
Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts…
Maria Noyen
2 mins read
Nike's new CEO is a company lifer — but an expert explains why that's not a great idea now
Elliott Hill first started at Nike as an intern in 1988. He has since then worked his way up to bei…
Nora Redmond
2 mins read
Nike's incoming CEO will make $27 million — over $2 million less than his predecessor
Elliott Hill, a veteran employee at Nike, is returning to the company. But he'll earn over $2 milli…
Lian Kit Wee
6 mins read
Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry
This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…
John Kell
1 min read
Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn arou…
Alex Bitter
2 mins read
Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says
With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…
Lloyd Lee
3 mins read
Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
Over the course of over 30 years, he worked his way up to top management. Management experts say t…
Aditi Bharade
3 mins read
People aren't spending like they used to and it's forcing companies like Nike and Walgreens to make drastic changes
American consumers are getting tighter with their wallets and pickier about deals, which means reta…
Dominick Reuter
2 mins read
A former Facebook and Nike DEI manager got 5 years in prison for stealing $5 million to fund her luxury lifestyle
Barbara Furlow-Smiles was sentenced to 5 years in prison for stealing millions from Facebook and Ni…
Thibault Spirlet
4 mins read
Nike's latest ad extends its support to American sprinter Sha'Carri Richardson after she was suspended from the Olympics for failing her drug test
Nike's latest ad says that tomorrow could be the best day ever for sport, if we can just imagine it
1 min read
Coca Cola, Nike, McDonald’s and other brands that hopped on the NFT bandwagon this year
Here’s a quick look at 10 brands that hopped into NFTs in 2021:
BI India Bureau
2 mins read
Nike's biggest threat is coming from young brands like Hoka and On Running
Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "li…
Yeji Jesse Lee
1 min read
Nike has slowed hiring, and expects the slowdown to continue into June
Nike Chief Financial Officer Matt Friend said the company slowed its hiring, and the company expect…
Matthew Kish
3 mins read
Nike, Adidas, and even Allbirds are rethinking their big bet on DTC
New Adidas CEO Bjørn Gulden on Wednesday said sportswear is a "wholesale-driven business." Nike's a…
Matthew Kish
2 mins read
Nike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models
Nike had been cutting back on its retail partnerships in recent years as it focused on selling dire…
Ashley Rodriguez
3 mins read
Peloton's CEO is stepping down, adding to mounting evidence that the company is looking to sell. Despite the upsides for a company like Nike, analysts say buying Peloton is still a bad idea.
After a challenging month that now include layoffs and John Foley stepping down, Peloton is explori…
Avery Hartmans
30 mins read
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
5 mins read
Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry
The sneaker business is highly competitive, but it's possible to get in the door by knowing the ind…
Matthew Kish
2 mins read
Nike found a clever new spot for the swoosh on its golf shirts and and the only question is 'Why did it take so long?'
Nike has added a swoosh to the back of their golf shirts, and the exact spot is the perfect locatio…