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1 min read

Nike's new CEO has a big uphill struggle ahead

Nike's new CEO Elliott Hill faces revenue decline and market challenges as the company shifts focus…

Jordan Hart   


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3 mins read

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts…

Maria Noyen   


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2 mins read

Nike's incoming CEO will make $27 million — over $2 million less than his predecessor

Elliott Hill, a veteran employee at Nike, is returning to the company. But he'll earn over $2 milli…

Lian Kit Wee   


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6 mins read

Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry

This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…

John Kell   


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2 mins read

Nike's new CEO is a company lifer — but an expert explains why that's not a great idea now

Elliott Hill first started at Nike as an intern in 1988. He has since then worked his way up to bei…

Nora Redmond   


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1 min read

Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs

Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn arou…

Alex Bitter   


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2 mins read

Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says

With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…

Lloyd Lee   


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3 mins read

Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.

Over the course of over 30 years, he worked his way up to top management. Management experts say t…

Aditi Bharade   


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3 mins read

People aren't spending like they used to and it's forcing companies like Nike and Walgreens to make drastic changes

American consumers are getting tighter with their wallets and pickier about deals, which means reta…

Dominick Reuter   


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2 mins read

A former Facebook and Nike DEI manager got 5 years in prison for stealing $5 million to fund her luxury lifestyle

Barbara Furlow-Smiles was sentenced to 5 years in prison for stealing millions from Facebook and Ni…

Thibault Spirlet   


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2 mins read

Nike's biggest threat is coming from young brands like Hoka and On Running

Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "li…

Yeji Jesse Lee   


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1 min read

Nike has slowed hiring, and expects the slowdown to continue into June

Nike Chief Financial Officer Matt Friend said the company slowed its hiring, and the company expect…

Matthew Kish   


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3 mins read

Nike, Adidas, and even Allbirds are rethinking their big bet on DTC

New Adidas CEO Bjørn Gulden on Wednesday said sportswear is a "wholesale-driven business." Nike's a…

Matthew Kish   


Avery Hartmans   


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2 mins read

Nike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models

Nike had been cutting back on its retail partnerships in recent years as it focused on selling dire…

Ashley Rodriguez   


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30 mins read

Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand

A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…

Joshua Hunt   


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5 mins read

Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

The sneaker business is highly competitive, but it's possible to get in the door by knowing the ind…

Matthew Kish   


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2 mins read

Kelly McLaughlin